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Reflective Essay on Marketing Management

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Unit Code: GB580 Unit Title: Strategic Management

Assignment/Essay Title: Case Study on Telstra

Lecturer’s Name: Prof. Kenneth Preiss Campus: Melbourne

Your Name: Chaudhry Waqar Zafar

Student Number: 119928 Assignment Due Date: 18/06/2014

ALL FORMS OF PLAGIARISM AND UNAUTHORISED COLLUSION are regarded as serious academic misconduct by Kaplan Business School and may result in penalties, including failure of the unit and possible disciplinary action. If you are in doubt, consult your Lecturer.

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Introduction

World is changing rapidly and there is a storm of new technologies emerging and with this customer demands are changing with the storm. Telstra is Australia’s best telecommunication and information services company and has done quite brilliant in market in previous years. Profit continues to grow at a rapid rate. There are various reasons behind its success, the company itself provides excellent customer service to its customers, employee are being paid handsomely, they have good enough business strategies to compete in the market, so all these factors combine to give a boosted performance.

Key Facts

By the end of financial year 2013 they had 15.8 million mobile services, 7.7 million fixed voice services and 2.8 million retail fixed broadband services, which is a great achievement provided the challenges they have in the market.

Section A: Strategy Analysis

The path of success is not always smooth; Telstra is facing financial difficulties and are already moving some of the jobs offshore where they would have to pay less to its employees. They are hiring more and

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