Free Essay

Rehtorical Analysis

In: English and Literature

Submitted By Kyle1992
Words 1182
Pages 5
Mark SMith
9/24/13
Eng 226 (MM1) bill paxton
Rhetorical Analysis

Is It In You?

In 1965, on a hot summer day at the University of Florida, researchers developed a new sports drink to help replenish player’s bodily fluids that they sweat out during athletic competitions. The new drink was named Gatorade, giving reference to the schools’ mascot, the Florida Gators. The drink contained water, electrolytes and a carbohydrate that helps boost players bodily fluids back to normal. Gatorade is now the most popular sports drink on the market and can be found for sale at almost any convenience store. One way Gatorade became so popular is their advertisements. Gatorade works to persuade their customers in their ads by making the consumer believe in themselves, by showing how drinking Gatorade is the best decision and by using professional athletes to promote their products. The specific Gatorade ad I am breaking down makes the consumer want to drink Gatorade before, during and after sports events and shows how Gatorade gives you everything you need in a sport drink. Gatorade has been replenishing and refueling athletes for some time now. In 2010 Gatorade introduced their new G Series line of Gatorade, which has three different segments of Gatorade: The Prime 01, the Perform 02 and the Recover 03. I will be discussing the G Series in specific. The ad shows athletes from different sports, drinking the segments of the G Series at the appropriate times. Underneath each of the athletes are bold words that stare you in the eyes; BEFORE, DURING and AFTER stating when you are supposed to ingest each of the beverages. I believe this part of the ad really pulls people in emotionally (Pathos) because I feel the ad makes the consumers believe in themselves and want to drink Gatorade G Series. A customer could think of a time when he or she was playing in a 4th quarter of a basketball game and did not have the energy to pull through for the rest of the game. This customer could see this ad and say, “Hey, I could have used Gatorades 02 Perform to help me play longer during my game”. Thus I feel there will be an emotional pull next time towards Gatorade because of the advertisements. Gatorade found success from this specific ad from a logical standpoint (Logos) because of the format that the ad was displayed. When I break down the ad, I see 4 box segments. Box 1, 2 and 3 are the before, during, and after pictures and the last box segment is the Gatorade pictures. I feel Gatorade did a very good job on the set up of this ad. The ad shows you specific examples of when to use the Gatorade. Very strong bold words grab your attention in each of the boxes. The title “ The G Series” is written boldly to stand out and catch the attention of the buyer. The Ad itself is saying, “Why you should you drink anything else? Gatorade has everything you need”. When a customer looks at this ad, logically; there is no reason they would not want to drink Gatorade during their next thirst-quenching event. Gatorade does a very good job at using an emotional and logical approach in their ads but they also have very solid creditability (Ethos). Not only was Gatorade created by researchers for sports teams to help athletes perform better, but when they advertise they use professional athletes to sell their product. In this specific ad the first athlete you see is Usain Bolt, a 6-time gold medalist, Jamaican runner. In the ad, Usain is drinking Gatorades Prime 01 (Before) the pre-game drink prior to starting his run. This shows he is drinking Gatorade to get primed for his run. The next athlete you see is Dwight Howard, a professional basketball player who at the time played for the Orlando Magic. In the box, Dwight is drinking the Perform 02 during beverage, while he is sitting on the bench catching a breather getting ready for his next turn to play. The Final athlete you see is All Star quarterback Peyton Manning. Peyton looks like he is sitting in the locker room after the game drinking a Gatorade Recover (After). This tells a customer that after a game is a perfect time to replenish your bodily fluids and achy muscles with Gatorade. I feel this approach really works because professional athletes are the best of the best. If a customer sees one of the best athletes drinking a certain product, then the thinks they can drink the same beverage and perform and feel like a great athlete. I feel the use of professional athletes in the Gatorade ads makes for a very credible source promoting the sale of Gatorade. In conclusion, Gatorade uses great advertising to sell its products. Gatorade really convinces people to believe in Gatorade and themselves, which leads to the sale and use of their products. Also, the use of professional athletes endorsing their product really gives Gatorade creditability. I believe Gatorade will be around for a long time and will stay at the top of the charts as the number 1 sports drink manufacturer.

Works Cited
Gatorade (Pepsi Co.). Advertisement. Blogspot.com 26 February 2012. Web.

Self Evaluation
The rhetorical strategies I used in this essay would be all three. When I began to start writing my essay, I broke down my everything down using an outline, paragraph 2, 3 and 4 where used as Logos, Pathos and Ethos. I believe these strategies strengthen my arguments because they can help prove very strong examples of what I am trying to get across. For example Ethos; Ethos in my opinion is finding creditability in backing up what your are trying to say. I believe this quote is a string example of ethos “Not only was Gatorade created by researchers for sports teams to help athletes perform better, but when they advertise they use professional athletes to sell their product.” From there I go on and break down the ad and explain further on how the ad portrays ethos. I feel like I did a very good job of using Logos, Pathos and Ethos. Fallacies I was able to avoid were assuming what I was going to say and how I was going to break down the ad. I tried to find precise details that most people would not look for and break down the ad from a different perspective. I believe Logos, Pathos and Ethos helped me do that because I was able to take elements from the ad and play the 3 rhetorical strategies and really analyze the ad. I would say that the peer reviews helped me the most through this process. I have found through my own history that peer reviews help me the most. Just getting another persons perspective on the paper can really turn things around. I feel the more people who read it the better, because you never know who might help spark the creativity you’ve been looking for.

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