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III. Review of Related Literature

This paper reviews the related studies that discuss the predictive ability of the theory of planned behavior, issues and anomalies of the theory, and the applicability of the theory in the different field of studies. TPB covers the non-volitional behavior of individuals which cannot be explained by the previous theory of reasoned action. Several studies were conducted to prove the predictive capacity of TPB, particularly in health-related behaviors. TBP has also been applied to the study related to leisure choice, psychology, sociology, business, and information technology. This review would look at the gap in the literature that needs to be focused which will be important part in the proposed framework. …show more content…
This meta-analysis conducted by Armitage and Conner (2001) supports the TPB in predicting intention and human behavior. As cited by Azjen (1991), PBC and self-efficacy constructs are interchangeable. Moreover, evidence shows discriminant validity between desire, intention and self-prediction, and distinction between self-efficacy and perceived control over behavior. There is an issue related to subjective norm which several authors have argued the weakest component of the construct. However, it has been identified in the study of Armitage and Conner (2001) that subjective norm has a strong relationship to intention if properly measured. Furthermore, findings in the study of Armitage and Conner (1999) also support TPB and include self-identity as the predictor.
Godin and Kok (1996) review the theory of planned behavior, how it is being applied and evaluate the efficiency of this theory in explaining and predicting health-related behaviors. The results of the study revealed that the theory predicts and explains the intention very well. However, attitude and perceived behavioral control are the significant variables in explaining some variation in the intention. This entails that …show more content…
(1997) applying both theories of reasoned action and planned behavior in predicting exercise behavior. The results showed that there is strong relationship between intention and exercise behavior, attitude and intention, attitude and exercise behavior, perceived behavior control and intention, and perceived behavioral control and exercise behavior. In addition, there is a moderate relationship between subjective norm and intention. Apparently, there is no relationship between subjective norm and exercise behavior. It has been concluded in the study that TPB is superior theory as compared to TRA in terms of predictive utility because of perceived behavioral control as an important construct in understanding exercise involvement. Correspondingly, the meta-analysis of Cooke and French (2008) used to quantify how well those theory predicted intentions on whether to attend screening programs and actual attendance behavior. The study found out the effectivity of TRA and TPB framework in predicting screening intentions and attendance. Specifically, attitude largely connected with intention followed by the other TPB variables which moderately related with intention. Additionally, intention is more related to attendance as compared to PBC. Since the results of the study is heterogeneous, moderator analyses were conducted and found out that all moderator variables affected theory of planned behavior

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