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Relation Between Profit and Power

In: Business and Management

Submitted By netcalis
Words 2449
Pages 10
jnARTICLE ANALYSIS The Analysis of the Article Microsoft's Aggressive New Pricing Strategy Using Microeconomic Theory I. Introduction: monopolistic power as a means of getting high profits The review of the article Microsoft's Aggressive New Pricing Strategy in terms of microeconomic theory A. B. C. Microsoft as a monopolist in software industry Google as the main company’s competitor at software market Strategies taken by Microsoft to regain the competitive power and combat the global financial recession III. Conclusion: Microsoft as a company which operates at monopolistic and oligopolistic markets.

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II.

ARTICLE ANALYSIS Introduction Monopolistic power is a profit earner for many companies. It prevails in spite of the presence of government regulations against the formation of monopolistic power in the market, which brings in deformity in the competitive scenario. One of the vivid examples is the monopolistic power Microsoft has enjoyed (Burrows, 2009). A monopolist has the power to set any price they find reasonable for getting high profits. However, a monopolist cannot set both the price and quantity to be purchased at the same time. This article shows how a monopolist can charge whatever price it deems to but it is not in their power to set the quantity of the product demanded. Therefore, a monopolist must increase prices in order to gain market share. Further, a monopolist sets different prices in different places. This price discrimination depends on the demand of the product among different subgroups of the target customers.

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This essay is a review of the article Microsoft's Aggressive New Pricing Strategy, which was published on 16 July 2009 in Businessweek regarding the new strategy that Microsoft has adopted to reduce the prices of its products. Microsoft has a history of gaining the monopolistic power and bringing in deformities in the

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