...------------------------------------------------- Subject- Importance of Public Relations function Greetings Mr After having read DOME’s (Don’t overlook mature expertise) strategic plan objective (Http://Www.Dome.Org.Au Powered Atemo, 2014) and taking into consideration the needs of this organization, I saw how important it is to establish a Public Relations function within the organization. This email is going to include a broad understanding of what public relations is, how it is different from marketing, what tasks will it undertake and what differences and changes it can bring about in DOME. Public relations is defined as the development and management of ethical strategies using communication to build relationships with stakeholders or publics. (ed.Johnston and Sheehan, 2014, p. 6) In simple terms, it develops and maintains mutually beneficial relationships between an organization and its stakeholders. According to James Grunig’s excellence theory, public relations can serve as a management function to the overall effectiveness of an organization with it’s strategic and planned approach (Grunig ed,2013) and in While Elser’s opinion, Public Relations excel at message control and manage a diverse group of stakeholders to deliver messages across various touch points. (Elser 2013) Public relations is often confused with marketing. While the two areas can often be interdependent, they do have substantial differences. Marketing is described as a ‘social and managerial...
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...| LABOR RELATIONSBYGERALD HODGESLABOR RELATIONS FALB10 Sec ADEVRY UNIVERSITY14 JAN 20111. From the beginning labor relations has an issue for the United States. Labor Relations is the area that organizations have to deal with between employees and management. Union leaders can use to minimize conflicts between employers and employees (such as strikes) and seek agreements. Unions are organizations formed for the purpose of representing their members' such as employees to deal with their issues. In this paper, I will identify how unions and labor relations impact organizations. I have interview Clinton Harris a labor officer for his organization from Computer company in Virginia. He is in the Nation guard and is currently deployed here with me in Afghanistan. The typical functions of Clinton Harris the labor officer are to manage labor relations program of organization. He analyzes collective bargaining agreement to make sure both sides are fair in terms wages, hours of work, work environment, and health care by contracts. | Clinton Harris advice management about labor relation laws and also interpretation of labor relations policies and practices within the organization. He prepares reports, using records of actions taken concerning grievances, and identifies problem areas. He also monitors implementation of policies concerning wages, hours, and working conditions, to ensure compliance with terms of labor contract. Clint has to research information about additional...
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...STUDY INTERNATIONAL RELATIONS Studying International Relations as a career subject will enable me to be qualified in wide range careers across the globe. I can be employed with an NGO firm, the world bank or in the ministry of foreign affairs in my state among many other firms. In this career fields, I will be able to apply the knowledge acquired in international systems and skills needed in analytical thinking and research. Through the study of International Relations, I will be able to acquire skills in writing through research writing assignments and projects during my academic years. This writing skills will help me express my views and thoughts clearly and accurately hence making sure that the message intended is well understood. My opinions will be expressed in my writings. I will be able to form arguments, make judgments about key issues in the international society like international organizations and firms. The study of International Relations will help me become analytical hence I will be able to acquire the ability to visualize, articulate or solve both complex and uncomplicated problems by making sensible decisions given the available information by designing and testing solutions to problems and formulating plans. Through the study of International Relations, I will be able to...
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...Introduction This paper will talk about the employment relations from two perspectives, a unitatist perspective and a pluralist perspective, and then make an analysis of the Australian Waterfront Dispute 1997-1998 from these two perspectives. In order to make clear the changes of the stevedoring industry in Australia, one has to understand the disputes occurred between 1997 and 1998. These disputes were not simple because they demonstrated the employment relations in the industry or even the whole economy (Trinca and Davies, 2000). Thus, what is the Australian Waterfront Dispute 1997-1998? And how it happens and changes? About these two questions, the paper will give a clear outline on the changes and related issues of the Dispute in its third part. And to be in accordance with the question requirements, the paper will also tackle what are unitarist and pluralist perspectives in the second part. The detailed information about these two perspectives are based on the PPTs in class and related theories, as well as some philosophical ideas. After clarifying the two perspectives, making an analysis of the Australian Waterfront Dispute 1997-1998 is essential to answer the question. As mentioned, this section will be included in the third part. Now it comes to the last part, the conclusion part. In this part, the paper will give an overall evaluation on the two perspectives in the process of dispute changes, and show the author’s standpoint on this issue. Analysis of Australian...
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...as well poor relation with unions. He wants to set out the vision for new employee relations. I am the management consultant of AIM Company so I will negotiation and bargaining in AIM organization between Mr. Jefferson and his managers on the employee relation culture. Collective Bargaining Collective bargaining is the process of negotiating the terms of employment between an employer and a group of workers. The terms of employment are likely to include items such as conditions of employment, working conditions and other workplace rules, base pay, overtime pay, work hours, shift length, work holidays, sick leave, vacation time, retirement benefits and health care benefits. In the United States, collective bargaining takes place between labor union leaders and the management of the company that employs that union's workers. The result of collective bargaining is called a collective bargaining agreement, and it establishes rules of employment for a set number of years. The cost of this employee representation is paid by union members in the form of dues. The collective bargaining process may involve antagonistic labor strikes or employee lockouts if the two sides are having trouble reaching an agreement. The nature and scope of collective bargaining The collective bargaining, which has been defined here, is not a generic concept of the practice. It is concerned only with collective bargaining as it has developed in one particular form of economic relations, that between...
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...Public relation specialist is a topic I chose because It’s something I see myself doing in the future. Today, Public Relations is a set of management, supervisory, and technical functions that foster an organization's ability to strategically listen to, appreciate, and respond to those persons whose mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values. Essentially it is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organization and its publics. From my understanding a pro public relations expert excels in speaking at conferences, employee communications, and working in human related organizations. Smartness and an outgoing personality are the tools not just to impress the opposite sex, but it can also help one in his/her career. One of the professions that relies a lot on these two attributes to make an impact is media relations or public relations. A happy customer will most likely make repeat purchases, so an effective PR makes good business sense too. The Government also undertakes PR activities to create a favorable impression in the public mind. Such as it said in the book: So, if you can’t have the job you love (yet!) ... love the one you got.” I apply this role in my daily life and use it to strengthen my excellent communication and presentation skills, along with organized skills, eagerness to think out the box, and deep commitment...
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...Labor Relations Makeba Hester Professor Anthony Jacobs Bus405: Labor and Relations December 16, 2013 Abstract This paper will focus on the labor relations aspect of Super Retailer Walmart. Their employees have renounced Walmart and the unfair labor relations. Walmart practices and approach to insurance, wage and shift hours have all ways haunted the retail giant. Many companies condemned Walmart for being too large and not focusing on the employees but their primary goal is just to capitalize on the blood sweat and tears of their employees. I will formulate a comprehensive strategy to Walmart that can help at least one imperative area that troubles the super retailer which is health care. 1. Discuss the company’s stance toward labor and any specific labor-related issues it may be experiencing. (Ungar, 2012)After making a big deal of publicly supporting the Affordable Care Act, Walmart—the nation’s largest private sector employer—is joining the ranks of companies seeking to avoid their obligation to provide employees with health insurance as required by Obama care. Walmart been criticized for their horrible wages to the health coverage of their employees. The announcement was long overdue and the time for change is now. As Walmart, dominate the retail industry by offering a vast selection of products to consumers from shampoo, to prescriptions, a routine visit to the optometrist, eating at McDonalds to selecting office furniture. Walmart have mastered a...
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...INTRODUCTION History Edward L. Bernays, nephew of Sigmund Freud, is widely recognized as the father of public relations. Bernays graduated from Cornell University in 1912 and opened the first recognized public-relations firm with Doris Fleischman in 1919. As Harold Lasswell explained in 1928, "public relations" was a term used as a way of shielding the profession from the ill repute increasingly associated with the word "propaganda": "Propaganda has become an epithet of contempt and hate, and the propagandists have sought protective coloration in such names 'public relations council,' 'specialist in public education,' 'public relations adviser. MEANING OF PUBLIC RELATIONS Public Relations (or PR) is a field concerned with maintaining public image for high-profile people, commercial businesses and organizations, non-profit associations or programs. Public relations (PR) concerns professions working in public message shaping for the functions of communication, community relations, crisis management, customer relations, employee relations, government affairs, industry relations, investor relations, media relations, mediation, publicity, speech-writing, and visitor relations. The first World Assembly of Public Relations Associations, held in Mexico City in August 1978, defined the practice of public relations as "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which...
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...Introduction To Industrial Relations | | | Industrial relations has become one of the most delicate and complex problems of modern industrial society. Industrial progress is impossible without cooperation of labors and harmonious relationships. Therefore, it is in the interest of all to create and maintain good relations between employees (labor) and employers (management). | | Concept of Industrial Relations: The term ‘Industrial Relations’ comprises of two terms: ‘Industry’ and ‘Relations’. “Industry” refers to “any productive activity in which an individual (or a group of individuals) is (are) engaged”. By “relations” we mean “the relationships that exist within the industry between the employer and his workmen.” The term industrial relations explains the relationship between employees and management which stem directly or indirectly from union-employer relationship. Industrial relations are the relationships between employees and employers within the organizational settings. The field of industrial relations looks at the relationship between management and workers, particularly groups of workers represented by a union. Industrial relations are basically the interactions between employers, employees and the government, and the institutions and associations through which such interactions are mediated. The term industrial relations has a broad as well as a narrow outlook. Originally, industrial relations was broadly defined to include the relationships...
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...international relations; study of the relations among states and other political and economic units in the international system. Particular areas of study within the field of international relations include diplomacy and diplomatic history, international law, international organizations, international finance and economics, and communications, among others. In addition, increased attention has been paid in recent years to developing a more scientific understanding of the international system as a whole. Aspects of international relations have been studied as early as the time of the ancient Greek historian Thucydides. As a separate and definable discipline, however, it dates from the early 20th cent., when the first organized efforts were made to find alternatives to wars in nation-state international behavior. Two schools of thought quickly developed. One looks to strengthened international law and international organizations to preserve peace; the other emphasizes that nations will always use their power to achieve goals and sees the key to peace in a balance of power among competing states. With increased importance attached to a theoretical understanding of the whole international system, there has been a growing use of concepts and modes of analysis developed in the natural sciences in an attempt to improve the verifiability and applicability of theories. In many of the leading U.S. universities there are both research institutes and schools of international relations. See diplomatic...
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...“Public Relations are the proactive communication that an organization initiates and maintains with the media, its clients, and key internal and external publics. It provides organizations various tools that can be used to support brand building, research attitudes of consumers, and influence key publics. This simulation illustrates the use of Public Relations to develop a Public Relations plan and to use its various tools to manage a crisis” (University of Phoenix, 2010). A company must be able to communicate well with the outside environment to conduct public relations successfully. This is particularly true concerning crisis management. A real life example is the crisis management strategies undertaken by Johnson and Johnson during the Tylenol crisis in 1982. By managing relations well with the public, the company could diffuse a crisis situation that put the very existence of the company in question (cited in Devlin, 2004). The case study of the Tylenol crisis serves to illustrate the importance of well-managed communications strategies when it comes to concerning managing public relations in a crisis situation. When the catastrophe broke out, Tylenol was the profuse merchandise of Johnson & Johnson. Leading the painkiller market, it was contributing 33% of the year-to-year profit growth of the company (cited in Watson, 2006). During fall 1982, some unknown parties removed a number of Tylenol packages from store-shelves in the Chicago area, opened those packages, removed...
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...Public Relations Chaka West BUS600: Management Communications with Technology Tools (MWA 1109B) Sean O’Leary March 8, 2011 Public relations are an effective means of connecting and building relationships with organizations, companies and or individuals with the general public. “When it comes to public relations, it’s hard to do anything correctly if you don’t listen to your customers (Hurst, 2011).” It can be defined as an activity that is undertaken to create a positive reputation. In order for this to be effective, those who serve in that capacity must possess skills to distribute information effectively. Public relations, driven by good communication skills, must be done effectively and accurately if an organization wants to promote its products and grasp the consumers’ attention. According to Al Ries, “You have to start with the mind of the prospect and you have to think about what’s in their minds and relate what you are doing or what your product has to offer, to what’s in their minds (n.d)” Public relations play an important role in the success or demise of an organization. When the public relation is not driven with the right intentions it can create the wrong impression. Public relations personnel must be continuously mindful of counterproductive behaviour’s among the organization's target audiences - customers, prospects, competitors and others. Research Process: The research will be done in 9 steps. First, I will choose a topic that interests me...
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...Give a detailed narration unpacking how the Public Relations function has evolved over the years and the challenges that the practice faces in the developing countries. Public Relations function is as old as human civilisation. Published narrations or histories have usually telescoped and oversimplified a fascinating history by emphasising novelty and a few decorated personalities. There have been contributions in the professional literature that impart a meaningful picture of public relations function’s past and present (Cutlip, 1994). It has existed in one form or the other. There are a lot of examples of its varied form, content and end use. An ancient clay tablet, found in Iraq, told the Sumerian farmers how to grow better crops. That was over 4000 years ago. The Arabian tales relate how the celebrated Sultan Haroon-Al-Rashid used to wander about every night in disguise to see for him as to what the people really felt about his administration. However, the available literature makes us inclined to think of public relations as a 20th century phenomenon, but the desire to communicate with others and to deal with the impact of opinion dates back to ancient cultures (Wilcox and Cameron, 2003).Therefore, this paper seeks to give a detailed narration unpacking the public relations function evolution over the years and the challenges that the practice faces in the developing countries. In the Ramayana there is a character called Bhadro who used to report to Rama about...
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...HRM 603: Comparative Studies of Industrial or Employment Relations Assignment 1 Trimester 3 2013 HRM 603: Comparative Studies of Industrial or Employment Relations Assignment 1 Trimester 3 2013 Name: Cagi Merelita ID no.: 2011001230 Table of Contents Introduction 1 The development & evolution of IR/ER system 2 The development & evolution of IR/ER system in the Fiji Island 3 The IR/ER system of Australia against that of the Fiji Islands 4 The emerging issues & recent trends in IR/ER in both nations 5 Considered key roles & responsibilities by the major actors in an IR/ER system in each country 6 Major actor’s roles & responsibilities that are considered most significant in an IR/ER context & why 8 Bibliography 9 Introduction Employment Relations are the employer and employee relationship, it also describes the relationship between workers and employers in business (Employer and Employee Relations, 2011). Employment Relations is important because it encourages motivation, it builds up the reputation of a worker and the business through the increase in number of potential customers, investors and staff, increase in productivity output, efficiency and profit levels (Employer and Employee Relations, 2011). With the changing industrial landscape in every country or nation, the growth of new townships/cities and the dispersal of activity, a process of ‘industrial culturalisation’...
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...Public Relations Name: Institution: 1. Mix of media used to implement public relations campaign There are three main mixes of media that were used in the implementation of the public relations campaign. One of these is the use of television. Today, almost all homes in the country own a television set. It is therefore a very effective method of implementing a public relations campaign. The public relations campaign on television needed especially to be done during prime time (Zhang, 2013, p. 1323). During this period, there are numerous people who are watching television. It is therefore very easy for the organization to reach numerous people. This also helped to show the seriousness that the foundation was putting on the issue at hand. The second media mix that the foundation considered using is the use of print media. The organization needed to examine the most popular print media in the nation. It then put the respective public relations campaign in a bid to convey the issue at hand. In using the print media, there are several objectives that the organization hoped to achieve. First, bearing in mind that one is in possession of a newspaper for a period of time, he will be able to examine the news release in details and gain an understanding on all the matters at hand. In addition, this media gives the recipient a chance to issue a comprehensive reply (Kahle, 2001, p. 34). The final media mix is the social media. In the recent past, the social media has gained...
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