...SWOT ANALYSIS The subject of this SWOT Analysis is a luxury fashion house, which created a new company. This firm produces only footwear and leather goods. The company was founded in the spring of 2010 as an inherent consequence of the market’s progress and maturation and of the growing number of demanding customers. According to the Wikipedia, SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. Strenghts are characteristics of the business or team that give it an advantage over others in the industry. One of this new company’s strengths is that it has skilled human resource, the employees have experience in the fashion industry, they are fully aware with the latest trends, so they know almost everything about fashion and the demand of the customers. Second of all, this new company works only with the highest quality raw materials, with the latest technology equipment, and with the most reliable suppliers. Another strength of the company is that the prices are accesible for almost everyone, and of course the quality of the products is also excellent. Because of the first-class quality goods, the customers trust in the company’s products and this is also a strenght of the company. The seat of the firm is located in the center of the city and anybody can find it easily. This firm has the capability to innovate, because it is new in the market. Finally, the...
Words: 603 - Pages: 3
...used as an analytical tool in brand marketing, product management, strategic management and portfolio analysis. It can be shown within any of the four quadrants( star, question mark, cash cow, dog ) as a circle whose area represent the size. The precise location is determined by two axes, Y axis is the Marekt Growth while the X axis is the Market Share. The Boston Consulting Group is the largest firm in the United State an it has 78 offices in 43 country. The Boston Consulting group will give advise to their client in private, public and not-for-profit sector across the globe. It is considered one of the most prestigious management consulting firms to work for. 2.Describe the Porter’s generic stratergy Porter’s generic strategy is about the strategies that most commonly used in business to maintain the competitive advantages. There are 3 types of strategies which is segmentation strategy, differentiation strategy and cost leadership strategy. These 3 strategy are defined along two deminsion which is strategic scope and strategic strenght. Strategic scope is demand-side deminsion and strategic strength is supply-side deminsion and look at the strength or core competency of the firm. The most 2 importance of compentencies is i. Product differentiation ii. Product cost Porter have already ranked the 3 deminsion of the strategy. Scope of target marker | Relative product cost | Level of differentiation | 3.Explain Poster’s framework in analyzing competitiveness...
Words: 392 - Pages: 2
...tendering; product and service management; distribution and logistics) Adaptive Marketing Capabilities: Focus Outside-In, Anticipate and respond Dynamic Marketing Capabilities: Focus Inside-Out, Create new assets External Factors: Macro-environment: PESTEL (Political,Economic,Social, Technological, Environmental,Legal) ! Focus on key driving factors of change ! Scenario-Analysis: uncertainty, plausible view of future, danger: not looking at extreme scenarios (useful when number of key factors limited and high level of uncertainty) Industry: group of firms that produce same principal product Sector: concept for public services Strategic groups: Scope of activities (e.g. distribution) Resource commitment (e.g. brands) knowing strategic groups: + understand competition + analyse opportunities + analyse mobility barriers → take into account action and reaction of your competitors Market segments: groups of customers with similar needs → what is important to reach segment? → Importance of relative strenghts SWOT and TOWS: strengths, weaknesses, opportunities and threats - with a TOWS analysis, threats and opportunities are examined first and weaknesses and strengths are examined last. After creating a list of threats, opportunistic, weaknesses and strengths, managers examine ways the company can take advantage of opportunities and minimize threats by exploiting strengths and overcoming weaknesses. (Strengths and Opportunities (SO) – How can you use your strengths...
Words: 374 - Pages: 2
...ARRANGED IN ALPHABET ORDER. Figures: The use of tables and charts are highly recommended and appreciated Deadline: 23 May 2016, 6pm (No late submission) ------------------------------------------------- Grammar: CAREFULLY check grammar before submitting working papers GENERAL INSTRUCTION Read Case 2.3: Carlos Ghosn: Leader without Borders in the Stahl et al. (2012) eBook. Use relevant case information and relevant OB theory and concepts, including research from at least 15 academic-peer reviewed journal articles, to answer the following questions: * Why was organizational change necessary in Nissan? What did Ghosn and others do to implement change? Was the change effective? * What type of leader is Ghosn? What are his relative strengths and weaknesses as a leader? * Compare and contrast Nissan and Renault Analyze how these dimensions influenced Ghosn’s effectiveness as a leader in both organizations, as well as how the organizational change at Nissan was implemented. o Employee motivation and engagement practices o Organizational culture Note: Only use information about the companies and relevant actors (e.g., Ghosn) that is presented in the case itself. You should not draw on company or biographical information that is extraneous to the case. OUTLINE TABLE OF CONTENTS LISTS OF FIGURES ABSTRACT (KHOI) INTRODUCTION (KHOI) ORGANIZATIONAL CHANGE IN NISSAN (TRUNG) THE NECCESITY OF ORGANIZATIONAL CHANGE IN NISSAN ACTIONS TAKEN BY...
Words: 364 - Pages: 2
...have to edit the second point in Google decalogue, infact its core business in not only research anymore. It was in tha past but now the company has to diversificate in order to keep its valuable competitor position in the future. Only in this way Google could be able to mantain its current level on rents. So we have assisted to various strategic moves, both with innovation and acquisition, that we can split in two major branches: A.- Enhance the services offered with new and powerfull web based applications like Google play, Google maps, knowledge graph, social network and Google Cloud. Its main strategy is "forcing" to integrate this application in quite every web site in the world (ex.maps) with two main effects: 1- consolidate brand strenght 2- potentially generating new profits with its core business. B.- Diversifying the services offered expanding its activities in new markets 1- android platform, the ever growing mobile operating system 2- Motorola acquisition entering in the rich mobile market with proprietary hardware with phones and tablets. That move seemed to be the right...
Words: 967 - Pages: 4
...I. BACKGROUND OF THE COMPANY Avon was founded in year 1886 by a New York book salesman named David H. McConnel and it was originally known as California Perfume Company. McConnell immediately began to build a door-to-door sales force for his new company and hired Mrs. P.F.E albee as its first sales agent. Its first office located in New York. By 1906, CPC had 10,000 representatives and selling 117 articles in 600 styles and package sizes. Montreal, Canada. In 1937, David Jr. became the president of the company and he changed the name to Avon Products Inc. in 1938 after the British town, Stratford-upon-Avon. Among the earliest products offered under the brand name Avon were a toothbrush, talcum and a vanity set. Now, the company home office moved to Fifth Avenue, New York. Since then, after 1950s, the company had expanded its business to Puerto Rico, Venezuela and in 1970s, expanded to Japan. In 1979, Avon purchased the jeweler Tiffany’s to add varieties to its line of products. In 1990, Avon became the first manufacturer company to stop using animal testing in its products. Now, Andrea Jung has become the first woman to be Chairman in 2001 and CEO of Avon since 1999. Avon Products Inc. is a cosmetics, accessories, and home products manufacturer and marketer. It has a greatly expanded product line that includes jewelry, wearing apparel, and home decor items. It now operates in North America, Latin America, Europe, the Middle East, Africa, the Asia Pacific, and the People's...
Words: 1447 - Pages: 6
...for letting us use the library. We hope you enjoy reading the report as much as we enjoyed making it. INDEX SR.NO | Topics | Page No. | 1. | B.C.G Matrix | 5 | 2. | Diagram & its Explanation | 6 | 3. | Godrej | 8 | 4. | G.E Matrix | 11 | 5. | Diagram & its Explanation | 12 | 6. | Yamaha | 13 | 7. | Comparison between B.C.G & G.E Matrix | 16 | 8. | Conclusion | 17 | 9. | Bibliography | 18 | B.C.G MATRIXBoston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in its portfolio on the basis of their related market share and industry growth rates. It is a two dimensional analysis on management of SBU’s (Strategic Business Units). In other words, it is a comparative analysis of...
Words: 2509 - Pages: 11
...1.0 INTRODUCTION Name : Starbucks Corporation (NASDAQ: SBUX) Headquarters : Seattle, Washington, U.S. Employees : 176,000 in 2008 Revenue for 2008 : US$10.383 billion CEO : Howard Schultz (Founder of Starbucks coffeehouse) Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington, United States. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly 1,000 in Canada and more than 800 in Japan. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores. Starbucks’ Italian style coffee, espresso beverages, teas, pastries and confections had made Starbucks one of the greatest retailing stories of recent history and world’s biggest specialty coffee chain. In 2003, Starbucks made the fortune 500. 1.1 BACKGROUND OF THE COMPANY 1.1.1 Era before Howard Schultz In 1971, three academics, English Teacher Jerry Baldwin, History Teacher Zel Siegel and writer Gordon Bowker opened Starbucks Coffee, Tea and Spice in Touristy Pikes Place Market in Seattle. The three were inspired...
Words: 7365 - Pages: 30
...Strategic Management teacher Ms. Tasneem Fatima, who motivated us throughout the semester and made the preparation of this report possible. Furthermore the information which has been compiled and presented in this report was gathered with the kind cooperation of Mr. Imran Quddus, the marketing Manager at Tri-Pack and we are extremely grateful for his assistance. Table of Contents Acknowledgments 3 Information and History of Tri-Pack 5 Company Hierarchy 6 The Flexible Packaging Industry: An Overview 7 Global Flexible Packaging Industry: 7 Pakistan’s Flexible Packaging Industry 7 Vision and mission 9 Evaluation of Vision and Mission statements 10 Input Stage Matrices 12 1. Porter’s Five Forces Model 12 2. PEST Analysis 13 3. External Factor Evaluation (EFE) Matrix 14 4. The Competitive Profile Matrix (CPM) 16 5. The Internal Factor Evaluation (IFE) Matrix 18 Matching Stage Matrices 20 1. Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix 20 2. Space Matrix 22 3. Boston Consulting Group (BCG) Matrix 24 4. The Internal External Matrix 26 5. The Grand Strategy Matrix 27 Evaluation Stage Matrix 29 1. Quantitative Strategy Planning Matrix (QSPM) 29 Discussion and Conclusion 32 Bibliography 34 Annexure 35 Information and History of Tri-Pack Tri-Pack Films Limited (Tri-Pack), a public limited company, is a joint venture between Mitsubishi Corporation of Japan and Packages Limited of Pakistan....
Words: 6641 - Pages: 27
...Management Summary Samsung wants to introduce a new line of mp4 players. This plan is a detailed analysis on how Samsung can best introduce this product in The Netherlands as well as in Germany. First there is internal analysis of Samsung than external analysis will follow, which will focus on the Netherlands and Germany. Samsung wants to introduce this product in an already very competitive market, the MID market (Mobile internet device). One of the main competitors of Samsung, Apple, is already active in this market and Samsung wants to know how they will be able to compete. Samsung has always been a very innovative and technical company. Right now their technical and innovative strengths are there main competitive advantage. Samsung has a global product structure, with its main focus on their different product lines. Samsung has a geocentric predisposition, with subsidiaries all over the world. Table of Contents Preface 2 Management Summary 3 Internal analysis 7 Organizational Structure 7 Innovations 8 Technical superiority 10 New product possibilities and opportunities 10 Patents 11 Technologies 11 Finance 11 Quality of top and middle management 12 Company culture 12 Strategic goals/Strategies 12 Company values of Samsung 13 Core values 13 Business principles of Samsung 13 Entrepreneurship 13 Planning 14 Management of workforce 14 Personnel 14 Attitude and Motivation 14 Marketing 14 Product quality 14 Width/...
Words: 10006 - Pages: 41
...BUSINESS STRETEGY | HARLEY DAVIDSON | | SUBMITTED BY- MANISHA YADAV(IB/05/04) | | SUBMITTED TO-MR. AMIT SAREEN | 9/14/2013 | | Table of content Chapters | Page No | Introduction | | History | | Value | | Vision,Mission | | Product Extension | | Intensive Strategies | | Organizational Chart | | Management | | İnternal & External Forces | | Micheal Porter Analysis | | Market Share | | Human Resource | | Strategic mix | | Competitive Profile Mix | | Internal Analysis Factor Mix | | SWOT & SWOT Matrix | | BCG | | Conclusion | | Possible Strategies | | Introduction Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. Founded in 1903 in Milwaukee, WI, Harley just celebrated its 100th anniversary with a series of events around the world that culminated in hundreds of thousands of motorcyclists rallying last summer on the shores of Lake Michigan. In 1929, there were 241 motorcycle manufacturers in the US. After the Depression, only two remained: Harley and Indian. By 1953, Indian went out of business, leaving Harley-Davidson as the only American motorcycle manufacturer. Financial difficulties in the 1970’s led to the parent company, AMF putting the motorcycle division up for sale. Without a buyer, a group of Harley managers bought out the company and rescued it with a business turnaround that included brand extensions into licensed...
Words: 2820 - Pages: 12
...CHAMPION AINDIGH LAMPLIGHT SECURITY SOLUTION IN NIGERIA SMALL BUSINESS MANAGEMENT PROFESSOR T.KOTOWICH TABLE OF CONTENT EXECUTIVE SUMMARY………………………………………………………………………………………………………….2 FEASIBILITY ANALYSIS……………………………………………………………………………………………………………3 MISSION STATEMENT……………………………………………………………………………………………………………4 COMPANY BACKGROUND…………………………………………………………………………………………………….4 COMPETITOR ANALYSIS………………………………………………………………………………………………………..4 DESCRIPTION OF PRODUCTS/SERVICES…………………………………………………………………………………4 PRICING………………………………………………………………………………………………………………………………..8 BUSINESS STRATEGY…………………………………………………………………………………………………………….9 MARKETING STRATEGY…………………………………………………………………………………………………………9 KEY PEOPLE-OWNERS AND MANAGERS………………………………………………………………………………10 FINANCIAL FORECAST…………………………………………………………………………………………………………10 EXECUTIVE SUMMARY Lamplight Company is an upcoming security equipment and service provider in Nigeria. Lamplight has high technology equipment, and products (GPS tracking systems and panic button) that will enhance the security and safety movement of resources across the country to a whole new level. Lamplight will quickly establish itself as the first provider of such products and services in the country and will acquire a licence that allows only lamplight to be a provider of these security services in the country. Lamplight will be introducing two products, GPS tracking systems and the panic button, as stated earlier...
Words: 2797 - Pages: 12
...Organization and Informatics, University of Zagreb, Pavlinska 2, Varazdin, Croatia Abstract –This paper employs combination of SWOT analysis and Analytic Hierarchy Process (AHP) in strategic planning for tourism of small mid-european city Varazdin, which is located in the north west of Croatia. SWOT analysis identifies internal and external factors which are prioritized by expert in tourism domain by means of AHP. The prioritized SWOT factors are used in strategies formulation using TOWS matrix. Results indicate that proactive communication strategy and isolation strategy with effective marketing promotional strategy were the best strategies that could have been implemented. Keywords – SWOT, AHP, strategy formulation. cases in the strategic management process. One of them is the SWOT analysis. This article explains the SWOT analysis, provides the theoretical background and an overview of the application of the SWOT analysis. As some authors have identified weaknesses of the SWOT, analysis is combined with a method for multi-criteria decision analytic hierarchy process (AHP) in order to avoid these disadvantages. Therefore, in the second part of the paper AHP method and SWOT AHP hybrid method are described. Following the basic steps method, SWOT AHP is applied to the example of the city of Varazdin strategic marketing plan definition. 2. SWOT analysis SWOT is an acronym of strength, weakness, opportunities and threats. The first two factors (strengths and weaknesses) are related...
Words: 4942 - Pages: 20
...1. Identify the needs. Needs theory. How to increasing the value of customers. Meeting Customers’ Needs Profitably Market orientation Competitors Value proposition 2. Marketing Plan S.W.O.T. analysis Profitability, sales growth, market share, innovation, and reputation 4P’s * Stages * Stage 1: Defining the corporate mission * Stage 2: Establishing the strategic business units (SBUs) * Stage 3: Assigning resources to each SBU * Stage 4: Assessing growth opportunities BCG Matrix 3. Segment Position Target Segmentation: a. Process of dividing a large market into smaller ‘pieces’, or customer groups with similar needs and/or desires Targeting: b. The process of evaluating each market segment’s attractiveness and selecting one or more segments to serve Positioning: c. Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers Evaluating Market Segments d. Segment size and growth e. Segment structural attractiveness i. Level of competition ii. Substitute products Power of buyers Powerful suppliers Point-of-Parity (POP) & Point-of-Difference (POD) 4. Marketing research Data source Research approach Generating information (1) to identify and refine problems, (2) to solve marketing and other business problems, (3) to identify and to define marketing opportunities, and (4) to evaluate...
Words: 2253 - Pages: 10
...SOCIOLOGY – AQA – UNIT 4 - CRIME AND DEVIANCE The exam is split into 3 questions: • Q.1 is a pure methods section which contains two parts a) 12 marks and b) 21 marks. You should spend 45 minuets on this question. • Q.2 is a method in context question. Part a) is for 9 marks [could also be a 3 and 6 mark question] and part b) is for 15 marks. You should spend 30 minuets on this question. • Q.3 is a theories essay for 33 marks. THIS QUESTION IS SYNOPTIC! You should spend 45 minuets on this question. Below is a list of all the areas and studies you need to know for each section of the exam. Don’t worry if you don’t know all the studies, each college/school are likely to teach slightly different ones, just make sure you know about that amount for each section. Q.1 For the first two pure crime parts you need to know: Functionalist theories of crime and deviance Durkheim – Social control, social regulation including suicide Merton-Strain theory, blocked aspirations Cohen – Status frustration Cloward and Ohlin – Deviant subcultures New Right/Right Realism James Wilson – Strict law enforcement needed Wilson and Kelling – Broken windows, zero tolerance Murray – Cultural deprivation, single parents and ineffective, the underclass Erdos – Families without fathers Subcultural theories Cohen – Delinquent subcultures Cloward and Ohlin – Delinquency and opportunity, criminal, conflict and retreatist...
Words: 2001 - Pages: 9
