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PROF. RAJESH RANJAN telecom industry-reliance communication

ROLL NO- 112


Reliance Communications Ltd. (commonly called RCOM) is an Indian Internet access (commonly called "broadband") and telecommunications company headquartered in Navi Mumbai, India. RCOM is India's second largest telecom operator, only after Bharti Airtel. It is the 15th largest mobile phone operator with over 150 million subscribers. Established in 2004, it is a subsidiary of Reliance Anil Dhirubhai Ambani Group.


Subsidiary Reliance Telecommunication Limited (RTL) operates in Gujarat, Madhya Pradesh, West Bengal, Himachal Pradesh, Odisha, Bihar, Assam, and the northeast of India. It first offered GSM services in January 2003. Reliance Tech Services is the IT services wing of Reliance Anil Dhirubhai Ambani group. It provides IT consultancy, business process outsourcing and software development for Reliance Communications and other ADA group companies. Reliance Global com owns the Fiber-Optic Link around the Globe undersea cable system RIDC provides Internet data center (IDC) services located in Mumbai, Bangalore, Hyderabad and Chennai.


On 19 May 2010, the 3G spectrum auction in India ended. Reliance Communications paid INR 58642.9 million for spectrum in 13 circles. The circles it will provide 3G in are Delhi, Mumbai, Kolkata, Punjab, Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh, Bihar, Odisha, Assam, North East, and Jammu & Kashmir. RCOM recently has started to offer 3G services through network sharing in the states where it does not hold license for 3G operations. Reliance provides 3G services in Uttar Pradesh East through Aircel's 3G network and in Uttar Pradesh West through Tata Docomo's 3G network and it allows Tata Docomo customers to roam on Reliance's network in Delhi, where Tata Docomo does not operate. On 11 June 2010, the broadband wireless access (BWA) or 4G spectrum auction in India ended. Infotel Broadband, a subsidiary of Reliance Industries, won pan-India licence in the auction across 22 circles, the only telecom operator other than state-owned BSNL/MTNL to do so. Infotel paid the government INR 128477.7 million for the licence.
According to Cellular Operators Association of India (COAI) director-general Rajan S. Mathews, Reliance Industries was expected to launch 4G services in December 2011.They were expected to use LTE technology. On 25 May 2012, RCom announced a price reduction of 61% on its 3G services.
In 2011 Reliance provided up to 28 Mbit/s data rate in India with its MIMO technology. On 31 January 2013, Reliance announced its partnership with Lenovo to market co-branded smart phones in India. The smartphones were said to use the Android operating system and have dual-core processors


RESEARCH PROBLEM Collection of Data of other companies –Tata indicom, Airtel & BSNL * Retailers some time gives wrong data

* Limitation of time and money


* To know the demand of Rcom bundle offer along with LGRD 3000 and 6100 as Illas the demand of Rcom Bachat pack Sim in the market

* To help in development and introduction of new product

* To identify the company position among competitors

* To determine those factors which persuade retailers for sale of RCOMsims/product

* To find out which type of schemes retailers prefer and why?

* To study the effect of irregular supply on the sale of the product


* To compare the Airtel and Tata indicom Bundle offer with RDLG 3000,3500 & 6100 for analyzing the status of RCOM Bundle Offer

* To identify the Market share of RCOM

* To find out the basic problems of retailers

* To find out the performance of Distributor

* To find out the basic problems of Channel of Distributor

* To find out the Claims pending of Retailers


* Complete Price structure of Rcom, Airtel & Tata Indi. Offer which includes

* Sim Processing Fees

* Discount Offered

* Schemes offered

* Service Tax


* Data collected from the Company

* Secondary Data

* Internet

* Retailers

* Distributor

* Sales Executives

Research Methodology

Research methodology is a way to systematically do the job. It may be understood as a science of studying how research is done scientifically. The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work, time and resources available along with the desire level of accuracy.

* Research Type Descriptive Research * Data Source Primary Data * Research Instrument Questionnaires * Type of Questionnaire Structured * Sampling Unit Retailer * Sampling Method Judgmental * Contact Method Personal Interview


* The company should emphasize more on the spreading the awareness for their products because the level of awareness of their FWP, Broadband, HSDC is very low.

* The sales executives should play a major part in spreading awareness because only 5% of the people came to know about the products through sales executives. Sales executives may also help the company generating prospects, hence sales for the company he RIM post paid has seen a major decline in its users because of the tough competition given by the prepaid services. Hence the company should now focus more on the internet services as there is a huge market for them to cover.

* Around 2/3rdof the people are dissatisfied and majority of them reasons are poor customer care service, billing errors and higher cost. So the company should train their employees properly so that they have sufficient knowledge about the products and the bills should be made more transparent so that the customers could easily understand them.

* The sales executives are not properly trained as they could not explain the schemes properly so they just try to tell to the customer about their RIM post paid service and not about other three services. This is the main reason for the lack in sales of their internet services.

* A majority of the customers look for the price and after sales services before choosing the products. So the company should plan accordingly to increase their sales.

* As seen from the survey results, more than 3/4thof the population prefer to buy a mobile based on GSM technology. So the newly launched GSM based mobile phones should be promoted accordingly.

* Half of the population interviewed rated either average or poor for the network. So network can be improved by planting more towers in different parts of the city where the company does not have the signals.

* More than 3/4th of the population does not like the new schemes and offers introduced by the company. So a proper survey should be conducted and more attractive and useful schemes must be introduced.

* The cost of the products is too high for the customer to buy them. Moreover the major problem is that several packs are activated without any prior intimation and their price is included in the bills later, which is the major reason for dissatisfaction.

* Around 2/3rdof the people gave average or poor ratings to the customer care and said that their complaints are either not heard or they are dealt very late.

* The company should emphasize more on reducing the call rates and introducing attractive value added services which would help them improve their sales.51

As there is a healthy competition given by the existing players in the industry, lack or degradation in any of the services may affect the company badly. With the excellent rural awareness and rural market share in telecom services, the company should also try to boost up their urban market share. This could only be done with the help of a team of properly trained and dedicated employees. Moreover there is a huge market for the internet sector which can be captured by giving the customer, the services according to their needs.






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