Premium Essay

Reliance

In: Business and Management

Submitted By rahulsingh011
Words 5619
Pages 23
Index: y y y y y y y y y y y y y Company profile
Vision, mission and objectives
Marketing strategies plans and tactics
Product range
Market segmentation
Target market
Positioning
SWOT analysis
PEST analysis
4 P¶s of marketing
CRM and CPM at Reliance fresh
Innovative approaches and new age marketing
Recommendations and suggestions

I have been given an assignment to develop various marketing aspects of a company on my own which is not more than 5 yrs old therefore the company I have selected is Reliance Fresh which was incorporated on 30th Oct 2006
Reliance fresh
Company overview:
Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani.
Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country.
These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products.
A typical Reliance Fresh store is approximately 3000-4000 square feet and caters to a catchment area of 2±3 km.
Reliance Fresh was the first foray into retailing by the $25 billion behemoth known as Reliance Industries Limited.
There were three basic reasons for Reliance Industries Limited (RIL) choosing foods and vegetables for entering into retailing
First, it wanted to go after the very core of the great Indian retail
Opportunity. Food accounted for over two-thirds of the $200 billion Indian
Retail market and yet, it had seen hardly any penetration by modern retail so far.
Second, its aim was to build a high-profitability business and food was perhaps
The best place to start.
Third, the grossly inefficient food supply chain provided a well resourced and well managed organization like RIL with an...

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