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Report on Atn

In: Business and Management

Submitted By farhanhumeyra
Words 2958
Pages 12
Chapter One

Introduction

Background of the Report:
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The goal of Marketing Management is to introduce new marketing students to the fascinating world of modern marketing in an innovative yet practical and enjoyable way. Like any good marketer, we’re out to create more value from our customer. We’ve poured over every page, table, figure, fact and example in an effort to make this the best text from which to learn about developing marketing strategy and plans.

Today’s marketing is all about creating customer value and building profitable customer relationship. Today marketers must be good at creating customer value and managing customer relationship. They must attract targeted customers with strong value propositions. Today’s outstanding marketing companies understand the marketplace and customer needs, design value creating marketing strategies, develop integrated marketing programs that deliver customer value and delight and build strong customer relationships. For this reason need a communicative channel.

Significance of the Report:
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Marketing is the part and parcel of everyone . It is not only related in the business, it also affects human life as well as social life. The length of human life is short but the length of business is so large. So, we can say that marketing is a relevant tropic right now. As a mandatory part of the BBA program, some of the students of Faculty of Business, Bangladesh University of Business & Technology has to prepare a report on BTV channel.

Objective of the Report:
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There are two types of objective of this report. These are given below:

Broad Objective: ← To know the interrelation between the channel and on air program.

Specific Objectives: ← Making the relation suitable among viewers.. ← To know the working process of the channel. ← Bangladesh as a...

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