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Poda sssssssss The purpose of this chapter is to discuss the methodology utilized for this study. It will present how the data gather in order to find the answer in the stated research question. In this chapter it will explain how to conduct this research and also provide a motivation for the chosen method. It will show how the work process in this chapter. The research design, as well as the procedures used for this descriptive study included collecting data by questionnaire in order to answer research objectives of this study.

This chapter introduces the research design and procedures utilized to accomplish the purpose of this research. It described the population and sample size, questionnaires instrument, data collection procedure and data analysis.

3.2 Research Design

Research design defines as general plan of how to respond to the research question (Saunders et al., 2007). The purpose of this study is to research the key factor in the motivation of employees toward performance in the Food and Beverage industry. At the same time it will come with result how the motivation affects the employee’s performance. The Food and Beverage that have been chosen is Starbucks Company branch in Kuala Lumpur, Malaysia. For this research it was using the qualitative research. The qualitative research used to get employees in Starbucks to expand their answers. So, in this research it gets more insight into employees of Starbucks attitudes and behaviour. This research is all about to search out under Starbucks employee’s answer to find out what drivers their decision in which ten key factor of motivation that motivated they most.
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