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In: Historical Events

Submitted By munabanda03
Words 463
Pages 2
Contents
Introduction
Company Overview
• History
• Company Size
• Current Findings
• Company Philosophy • Current Financial Statistics
• Current market position Consumer Research
• Target Consumer
• Acorn Classification
• Primary Research results Department Research • Competitors
• Trend Analysis
• Branding
• Pricing Structure • Quality Control

For my comparative shop report I went to Birmingham in Bullring Shopping centre and visited High end (Versus), Middle end (Rive Island) and for the low end I went to New look.

Introduction
This is a competitive shop report detailing research gained to highlight key information about the retailer Versus, River Island, New look. This shop report will also be identifying the findings from focused research on High Street, the department Coats Woman’s wear fashion. To forecast appropriate styles, shapes and colours for Woman’s wear collection. Research gained such as:
• An insight into the company overview
• Research to highlight the consumer profile of the target consumer
• Identification of current key trends by completing a trend analysis, as well as evidencing the current product range will be explored.
• Comparisons against research on competitor. This research is based upon the comparison of three different garments from within one department
This research is based upon the comparison of three different garments from within three store.

Company overview

History
River Island is a British male and female clothes wear company. River Island is a fashion selling retailer that began trading as Lewis Separates in 1948 from a small store in London. In 1988 the retailer then began trading as River Island. River Island was founded by two brothers; Andrew Hunt and Bernard Lewis. The retailer continues to trade within the family surroundings and is still being led by Chairman Bernard...

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