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Representations of Femininity in Disney Cartoon Production

In: Social Issues

Submitted By Zeljac
Words 3043
Pages 13
Vračević Željka
University of Banjaluka
Faculty of Philology
English Language and Literature

REPRESENTATIONS OF FEMININITY IN DISNEY CARTOON PRODUCTION:
An Analysis of Selected Examples

The purpose of this essay is to explore how media, especially Disney cartoons, affect gender, particularly young girls and how the representations of females within the media affect the viewers through stereotypes or ideals to live up too. THE INTRODUCTION (the explanation of media influences and basic notions of women representations in Disney Production)

A good deal of feminist writing in the field of culture has been concerned with the representations of gender and of women in particular, and it is claimed that these representations of females reflected male attitudes and constituted misrepresentations of “real women”.
Meehan (1983) analyzed the stereotypes into which women are commonly cast on television and the analysis showed that “good women” are, or are expected to be submissive, domesticated and home-centered while “bad women” are rebellious and independent. She concludes that “American viewers have spent more than three decades watching male heroes and their adventures, muddied visions of boyhood adolescence repete with illusions of women as witches, bitches, mothers and imps “. All researches about the media influence give the same conclusion that the mass media is a powerful resource through which viewers develop their identity and come to understand the role that gender plays in the real world. Disney is one of the largest media corporations in the world and it is a very powerful force in creating a child culture. It “merges the corporate power and entertainment “(Dr Henry Giroux, Pennsylvania State University) based on images of innocence, magic and fun. “The majority of children had been raised...

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