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Res/351 Business Research

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Submitted By peezo0207
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My Business Research Experience
Business research is an extremely valuable operation that must be conducted by every business if they want to succeed and grow. Knowing and understanding your customers or industry takes a lot of research that will uncover good and bad things, I think there is no such thing as bad information. Any type of information regarding your business or industry that you are in is going to be either informative or extra information, either way it can used at sometimes or another. In my experiences business research has assisted me from buying unwanted items, using better sources for purchase and making better decisions when looking for new items or supplies. I am a small business owner, my wife and I own and operate an online women’s shoe company called Pizarro Collection. This is our first year in business; we started this business in Jan, 2014. We have been blessed with success thus far and still are charging hard. The idea for this business did not come easily; it took hours and hours of research and decision making. The research at the beginning was mainly about where we would buy the shoes from and how much are we willing to pay per shoe or per box. Looking up different websites, comparing the same shoe on 10 different to find the best deal, all took time. We also researched the name of our business, questions that came up were: it is taken? , is it catchy or classy enough? , all these questions came up that we had to research. The hardest at first was trying to find out how to apply for the tax id number and register the business name before anybody else took it, there are few associated with it which slowed down the process a little. We still did not research yet what our customers would want and what sizes. Starting this business really showed me how much time on research is spent and sometimes coming up with nothing, without us

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