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Res/351 Week Three Terminology Exercise

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RES/351 Week Three Terminology Exercise v 1.91 Student Name: Chose the response which best answers the question or completes the statement (14 questions).
Please enter your response in the green box below the answers "1. This type of study is very popular among businesses, and answers the questions, “who, what, when, and where”." a. Reporting
b. Explanatory
c. Predictive
d. Descriptive
Answer

2. The key reason for conducting research in business is: a. To support the decision-making process.
b. To discover the root cause of an event.
c. To cope with information overload.
d. To look for new business opportunities.
Answer

3. If a company is trying to anticipate customer reaction to a new marketing campaign, what should it do? a. Conduct a reporting study on other companies in the area and how they market their products.
b. Use computer software tools to create an affinity relationship diagram for your potential customers
"c. Conduct a predictive study based on the proposed relationship between the elements of the campaign and customer actions"
d. Use “data-mining” of company data to uncover previously-unknown relationships
Answer

4. A predictive study:
a. Explains the reasoning behind a given action or effect
b. Answers the questions, who, what, when, where
c. Uses theory to explain expected results of an action
d. Uses “data-mining” of company data to uncover previously-unknown relationships
Answer...

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