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Research Methodology

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Research Paper Review (RM)
Submitted by Group 2:
Satya Geeta Mounica Kakarla (1527257)
Karnica P (1527248)
Sandesh U (1527226)
Harsh Dhiman (1527213)
Arkajit Medya (1527205)

The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province
Authors:
Bahman Saeidi Pour, Kamran Nazari and Mostafa Emami

Vol. 7(34), pp. 3272-3280, 14 September, 2013 DOI: 10.5897/AJBM12.127 ISSN 1993-8233 © 2013 Academic Journals http://www.academicjournals.org/AJBM | African Journal of Business Management |

Accepted 24 November, 2012

Introduction & Structure of the paper:
Progress and transformation in industries, institutions and companies has to do with their ability to deal with problems, activities, as well as competitors. Each institution should adopt policies with respect to long-term vision, mission, goals, opportunities, arrangements and using internal facilities of an external to develop comprehensive marketing, because in today's global business environment there is increasing complexity, rapid change and unexpected developments. Banks and financial markets have become competitive in recent years with the development of science. The task of marketing manager is to analyze, plan, implement and control the marketing program effectively by studying the market and applying marketing mix variables also which is also called marketing management. Today advertisement is also a part of marketing management. Marketing management also includes marketing mix.
What is marketing mix? Marketing mix is a set of controllable elements of marketing strategies and tools of a company and combining these elements. Product price place and promotion are the main elements of marketing mix. Marketing mix is use useful to understand what marketing. It is helpful devise in teaching and in business and also helpful in giving an answer to

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