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Research of 3 Firms

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Research of 3 Firms
By Samantha Smith
AIU
BUSN300-1301B-02
Dr. Tom Wamalwa
04/14/13

Abstract
Social networking sites are growing at a very fast rate. This paper discusses three possible marketing opportunities and risks associated with each opportunity of the three leading social networking sites: Facebook, Myspace, and LinkedIn. This paper will also assesses the public relations effect on the company, and the financial improvement that is due to each of the marketing opportunity’s. Based on the assessment, one marketing opportunity is recommended for each of the three companies.

Facebook Facebook, the most well known social networking site, was started in 2004. Today, Facebook has over 800 million clients. (Eldon, 2008)
The First Marketing Opportunity : Sell advertisement space. This advertising chance is classified as low hanging fruit. The No. of clients on Facebook surpassed the 1 billion mark by August 2012. (Bradley, 2012) Facebook can show advertisement to correlated clients dependent upon their demographics and engages. Promoting on Facebook is more successful as associations can achieve their target clients.
Risk: Many users may consider this as violation of privacy.
Second Marketing Opportunity : Introduce paid membership This marketing opportunity is single. Facebook has this elevated no. of clients in light of the fact that Facebook offers unlimited aids. Association can limit access to certain offers (like film imparting, review others photograph and what not). The aforementioned characteristics might be made ready to paid clients just. Regardless of the possibility that association can change over 10% of unlimited clients to paid parts, it will have enormous money related suggestion.
Hazard: Most of the people will move to other social networking sites who offer unlimited utilities. Thus,

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