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Research of Kfc

In: Business and Management

Submitted By nguyenthanhnam
Words 6023
Pages 25
YUM! BRANDS, PIZZA HUT, AND KFC
Teaching Note

Overview

This case describes the evolution of the global fast-food industry and Yum! Brands, Inc.’s development of the Pizza Hut and KFC franchises worldwide. It focuses on international business risk assessment and develops a model of country evaluation that students can use to analyze international business and market entry decisions in a variety of industries, regions, and countries.

Teaching Objectives

1. Develop skills in industry analysis

2. Develop skills in global industry analysis.

3. Develop knowledge of franchising and the costs and benefits of expanding globally using franchises versus company-owned stores.

4. Develop skills in international business risk analysis.

5. Develop skills in country portfolio evaluation and assessment.

Suggestions for Using the Case

This case has been used successfully in undergraduate, MBA, and Executive MBA classes in strategic management, marketing management, and international business. It can be used in undergraduate courses to develop student skills in industry structure analysis, strategy analysis, and international business risk assessment. The teaching note is designed to give students practice in each of these three areas. Instructors may choose to use the case to discuss only one of these three areas during a single class period or to cover all three areas over two class periods. The case can be also used for student presentations and projects, especially for projects on country evaluation and risk assessment.

This note was prepared by Professor Jeffrey Krug as an aid to instructors to accompany the case Yum! Brands, Pizza Hut, and KFC. It is designed to stimulate student discussion, develop student skills in business analysis, and promote creative thinking of alternative approaches...

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