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Research on Bangladeshi Low Price Car

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Finding the Possibility of Creating a Local Car Brand for Middle Income Group Utilizing the Worldwide Recognition of Automobile Designer Leepu

Research Report on

Finding the Possibility of Creating a Local Car Brand for Middle Income Group Utilizing the Worldwide Recognition of Automobile Designer Leepu

Submitted to
Mehedi Hussain faculty Marketing Research

Submitted by
Group: Resonance
Group Members: Mahbob Sadi Bhuiyan (ID#062 187 530)
Rafat Mohamed (ID#062 453 030)
M. Ibrahim (ID#061 432 030)
Muntasir Ahmed Zaman(ID#061 461 030)
Farzana Afroze Zerin (ID#052 515 030)

Date of Submission: 27th August 2009
August 27, 2009

Mehedi Hussian

Faculty

Marketing Research

North South University, Dhaka

Subject: Final report on “Finding the possibility of creating a local car brand for middle income group utilizing the worldwide recognition of automobile designer Leepu”

Dear Sir:

It is a great pleasure to present to you the final report on “Finding the possibility of creating a local car brand for middle income group utilizing the worldwide recognition of automobile designer Leepu” which we have diligently worked on during the entire spring semester.

We have gained a most interesting & informative experience while working for this report. Our efforts regarding learning about feasibility and acceptability of a local car brand have not only been fruitful, but it also has given us a new insight into the emergence undertaking similar kind of proposals or action plans. Incorporating vast amounts of information into a concise report was indeed a challenge for us. We earnestly hope that the report will meet the standards that you have set for us. We are always available for further query and clarification.

Sincerely,

Mahbob Sadi

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