Analysis of Differences in Marketing Environment between Singapore and the U.S.A.

March 05, 2013

Analysis of Differences in Marketing Environments between Singapore and the U.S.A.
Abstract
My motivation for analyzing the differences in marketing environments between Singapore and the United States was to be able to gain more knowledge of the marketing environment that lies between these two countries. The method that I used to approach this report was reading one book on international marketing and several websites that contained several topics and information regarding these countries. After analyzing the methods that I used, I learned several important facts about Singapore and the United States. Also, I learned that both countries face different problems in diverse cultures. One of the greatest implications is that you cannot market to Singapore the same way you would in the United States because both countries desire different things.
Introduction
This paper analyses the differences in marketing environments between Singapore and the United States, and is structured into five tables. Table 1 presents general differences between Singapore and the USA; it also gives information on both countries. For example, it shows the differences in land size, population, and GDP. Table 2 discusses trade relationship between Singapore and the USA. It explains the U.S. exports and imports from and to Singapore over the past five years. It also explains the key products and services that both countries export and import. Table 3 describes the differences in social/cultural environments between Singapore and the USA. It explains more about the differences in diversity, social class, and educational systems that both of these countries practice. Table 5 describes the differences in economic environment between Singapore and the USA. The table goes more into detail about