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“RESEARCH METHODS & TECHNIQUES”

SUBMITTED TO:

SIR.HAFIZ MUSHTAQ AHMED

SUBMITTED BY:

NOUMAN UL QAYYUM

SUBMITTED ON:

31ST DEC, 2009

SEMESTER:

BBA IV-A

In The Name Of Allah Most Gracious, Most Merciful

“Allah is the Light of the heavens and the earth. The Parable of His Light is as if there were a Niche and within it a Lamp:
The Lamp enclosed in Glass:
The glass as it was a brilliant star:
Lit from a blessed Tree, an Olive, neither of the east nor of the west, whose oil is well-nigh luminous, though fire scarce touched it: Light upon Light!
Allah does guide whom He will to His Light:
Allah does set forth Parables for men:
And Allah does know all things.”

Surah Al-Nur [24:35]

ACKNOWLEDGEMENT

First and foremost we would like to thank Almighty Allah, The Glorious, The Supreme, the King of the Kings, whose help and guidance in both worlds is unparallel.

We would like to thank to our sir and parents for their help and guidance through out our life.

We really want to thank our teacher Sir. Mushtaq Ahmed for his help and to our parents for their moral support to us.

Table of Contents
INTRODUCTION: 5
RATIONALE AND SIGNIFICANCE: 5
OBJECTIVE OF THE STUDY: 6
CONTRIBUTION: 7
LITERATURE REVIEW/PAST RESEARCH: 7
PROBLEM STATEMENT: 10
THEORATICAL FRAMEWORK: 10
HYPOTHESIS TO BE INVESTIGATED: 12
RESEARCH DESIGN: 12
Methodology: 13 Instrument: 13 Data analysis: 13
REFERENCE: 14

TOPIC:

“ROLE OF CORPORATE CULTURE ON EMPLOYEE PERFORMANCE”

INTRODUCTION:

In the modern business world of today, it is imperative that individuals understand each other as members of the same organization. The study of culture attempts to describe some underlying dynamics