Table of content:
1. Title……………………………………………………….3
2. Introduction …………………………………..……..…….3
2.1. Aims of Research…………………………….…3
2.2. Research Objective…………………………..….4
3. Research Question……………………………………..…4
4. Hypothesis of the study………………………………..…5
5. Literature Review……………………………………..….5
6. Research Strategy and Methodology………………….….7
6.1. Primary data research method………………………….…7
6.2. Secondary data research method………………………….7
6.3. Research Approach……………………………………..…8
6.4. Literature survey…………...…………………………...…8
6.5. Data collection and sampling…………………………...…8 For primary data research………………….……8 For secondary data research………………….……9
6.6. Data Analysis………………………………………………9
7. Logistical and ethical consideration……………………9
8. Proposed Outcomes……………………………………...10
9. Planned timetable for completing dissertation……….....10
10. References ……………………………………………….11
11. Appendix…………………………………………………12

1. Title:
Advertisement and its impacts on consumer buying behaviour; In case of Dominos Pizza Company.

2. Introductions:

Advertisement plays a vital role in the business of any organisation. This is simply the medium of communication and delivering paid message from an organisation to customers regarding their products. Also, it is the strategy of a company for the promotion of product by gaining the attention of consumers towards itself and sometimes recalling the product in customer’s mind. Today, most of the products come with the advertisement and many of them come with the celebrity endorsement which acts as a credible means of spending money for consumers. Advertisement makes such kinds of perception in the consumer’s mind that, sometimes having that product becomes their social status.
People want to have right choice of their products when they are using or buying. Studying the behaviour of consumers, if a consumer observes messages