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Research Questionaire

In: Business and Management

Submitted By arfa
Words 303
Pages 2
Research Survey purpose of our research is meant to help us gather information on impact of various brand elements on customer purchase behavior of fashion clothing. Instructions: Please complete the following questions to reflect your opinions as accurately as possible and to answer questions to the best of your knowledge. Your information will be kept strictly confidential. Name Designation Organization/institution Gender Age ____________
_____________________________________________________________________________
Q1. How often you buy the clothes of brands you like
a) frequently b) seasonally c) occasionally Q2. The well known brand name enhances your buying decision.
a) slightly b) strongly c) not much d) never Q3. What is it about particular brand clothes that make you buy it?
a) price b) quality c) brand name

Q4. You go to purchase clothes of the brand because you like it on others wearing it? a) yes b) no
Q5. In what way you come to know about clothing brands?
a) advertisement b) friends n family c) exhibitions Q6. Brand image impact your purchasing decision. slightly b) strongly c) not much d) never Q7. While purchasing branded clothes brand’s image impact your purchasing decision? a) slightly b) strongly c) not much d) never

Q8. Is brand name the only factor affecting your purchase decision?
a) slightly b) strongly c) not much d) never Q9. Which of the following touch points have you been exposed to clothing brands?
a) exhibitions b) point of sale c) showrooms
Q10. How do you form the brand association?
a) By coming in touch with the employees of the firm
b) Through advertisements
c) Through the association with the owners of the company
d) Word of mouth publicity

Q11. If some advertisements feature the celebrities, would it have an impact...

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