...MNM3025/101/3/2012 Tutorial Letter 101/3/2012 Marketing research MNM3025 Semester 1 & 2 Department of Marketing and Retail Management This tutorial letter contains important information about your module. Bar code MNM3025/101 CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction and welcome Purpose and outcomes of the module Lecturer and contact details Module related resources Student support services for the module Module specific study plan Assessments Examination Concluding remarks Page reference guide Assignments Additional reading list Appendix A. Appendix B. Appendix C. 1. INTRODUCTION AND WELCOME We are pleased to welcome you to this module in customer service and hope that you will find it both interesting and rewarding. We will do our best to make your study of this module successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignments properly. You will receive a number of tutorial letters during the semester. A tutorial letter is our way of communicating with you about teaching, learning and assessment. Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, the assignments and guidelines for preparing and submitting the assignments for this module. Furthermore, the prescribed study material and other resources and how to obtain it are provided further on. We have also included general information about this module, as well as administrative...
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...The book called Research Methodology a step-by -step guide for beginners was written based on the author’s experiences as a student and an instructor in research field. Ranjit Kumar, a lecturer in Dayallagh Educational Institute, whose main teaching area are Applied Chemistry, Spectroscopy and Instrumentation, Research Methodology and Environmental Pollution Control, mentions his concept in the Preface that Research methodology is taught in various academic disciplines. In spite of these disciplines vary in content; their extensive approach to a research inquiry is similar. The author’s purpose in this book is to address these scholastic disciplines. This book was written especially for students in universities who are the newcomers to research...
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...A Summary of the Concept of Social Research Earth could be thought of as an exchange center of two things among its sentient inhabitants, intellectual and genetic information. The exchange of genetic information is quite a straight forward concept, with the need for reproduction being necessary to the survival of a species. However the reasons behind transference of intellectual information and how that information is transferred through mass groups of people is what fascinates social researchers. Furthermore, these social researchers seek to identify order and regularity in the complexity of social life; in an effort to make sense of it all. This is essentially carried out by making representations of how people do or refuse to do things together, then by going into detail about whatever order they have found. The creation of representations of social life is essentially done for the purpose of better understanding why humans interact with each other in the ways they do. A study that suggests cities with the most severe housing segregation by race and income levels were the ones that experienced the most severe inner-city deterioration is a representation of one facet of society as a whole. This study attempts to shed light on an issue by examining the intricate relations of economic and racial influences leading to a similar situation happening throughout all urban environments. To most effectively convey the order social researchers have uncovered, they publish their...
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... The presentations will take place in TW 12-13 of semester one. Each presentation will last 5-6 minutes. It will consist of an introduction, the main body and a conclusion and will be followed by questions from the audience. You will be assessed on 1. quality of the content, 2. ability to structure the material, 3. interaction with the audience using body language and eye contact and dealing with questions appropriately 4. quality of visual aids. Prepare a presentation which is based on the topic “My personal learning from research on Mass Media in Uzbekistan” You need to follow the steps below: 1 Westminster International University in Tashkent, Academic year 2013-14, Semester 1 Before you start your preparation think of skills you wish to develop during your research project plan your actions to accomplish your goals While preparing for the presentation keep a diary noting your accomplishments and failures, if any, during the research project analyze the information which you have received prepare a presentation using Power Point slides to present your...
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...4/11/2016 Purdue OWL Welcome to the Purdue OWL This page is brought to you by the OWL at Purdue (https://owl.english.purdue.edu/). When printing this page, you must include the entire legal notice at bottom. Contributors:Elyssa Tardiff, Allen Brizee. Summary: This resource describes why outlines are useful, what types of outlines exist, suggestions for developing effective outlines, and how outlines can be used as an invention strategy for writing. Four Main Components for Effective Outlines Ideally, you should follow the four suggestions presented here to create an effective outline. When creating a topic outline, follow these two rules for capitalization: For firstlevel heads, present the information using all uppercase letters; and for secondary and tertiary items, use upper and lowercase letters. The examples are taken from the Sample Outline handout. Parallelism—How do I accomplish this? Each heading and subheading should preserve parallel structure. If the first heading is a verb, the second heading should be a verb. Example: I. CHOOSE DESIRED COLLEGES II. PREPARE APPLICATION ("Choose" and "Prepare" are both verbs. The present tense of the verb is usually the preferred form for an outline.) Coordination—How do I accomplish this? All the information contained in Heading 1 should have the same significance as the information contained in Heading 2. The same goes for the subheadings (which should be less significant than the headings)...
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...Business Research Process Kaiser Permanente Kaiser Permanente (KP), a prominent and not-for-profit healthcare establishment, has received an opportunity to trial and promote a new medical equipment in which KP members can ultimately receive improved patient care services. Should the equipment trial conclude successfully, the equipment can be purchased at a reduced price. With KP facilities equipped with extensive radiology and oncology equipment, specific KP medical centers will receive a state of the art MRI machine on behalf of General Electric (GE). The new MRI machine will provide more clear and accurate images for x-rays, CAT scans, ultrasounds, and nuclear medicine tests. In addition, the machine would eliminate patients having to sit or lie in uncomfortable positions to retrieve bodily images which will increase patient satisfaction. Should KP choose to trial the equipment and attain positive results, remaining KP facilities and other healthcare competitors will pursue the purchase of the new MRI machine. However, prior to committing to a new billion dollar equipment and promotion commitment, KP must engage in research to determine if the new equipment will benefit their members along with which facility would pilot the new machine. “Good research generates dependable data that are derived by professionally conducted practices and that can be used reliably for decision making” (Cooper & Schindler, 2011). Various teams will combine efforts to extract data from...
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...Author name [Pick the date] Include who you prepared the paper for, who prepared the paper, and date submitted. [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Table of Contents 1. Executive Summary. 1 2. Introduction. 1 III. Review of Literature. 1 1. Analysis. 1 2. Recommendations. 1 3. Summary and Conclusions. 1 VII. Appendix x. 1 VIII. References. 1 List the main ideas and section of your paper and the pages in which they are located. The illustrations should be included separately. Make sure that you have page numbers in your paper and list the page number(s) in the table of contents for the page where the appropriate section starts. Helpful Notes: Prepare an outline of your paper before you go forward. The outline is due at the end of Week 5 – which is also the first draft of your paper. Complete a first draft and then go back to edit, evaluate, and make any changes required. You can use example like graphs, diagrams, photographs, flowcharts, maps, drawings, etc. to help clarify and support the written part of your report. I. Executive Summary Use a header titled with the name of your project. Explain what you found, how you researched your topic, and what you...
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...3/17/14 Document- Letter of transmittal (one page = D) D- Table of contents D- Executive Summary Introduction (background & scope)+ Findings + Conclucluions (and/ or recommendations) + (+ IFC =D or more) D- References Letter of transmittal -Authorization (Dr Zlack) -Preview of report & conclusion -Goodwill closing Table of Contents __________ …… 2 ___________...... 3 Align the contents with the numbers correctly. That’s the hardest part. Executive Summary -An “abstract” of report (search academic abstract) Introduction -purpose (problem) *-scope & limitations -Preview of the report organization Scope= What we did do (in the research) Limitations= what we did not do (….) Rules for Graphs * Must be introduced in the text ( in the paragraphs) ----- as you can see from figure 5 see graph 3 * - must be title * must have a legend Speech- Delivery Eye Contact 1. Attention 2. Connection (rapport) 3. Credibility * 4. Confidence Don’t mention do not! Always say Didn’t shouldn’t wouldn’t etc. (catch someone lying) 1 look at everyone 2 Refrain from looking at things 3 Do not read Oral Communication Do’s 1 do have sufficient volume 2 Have a conversational pace 3 Do have vocal variety ( do not memorize) Don’ts 1 Don’t apologize 2 Don’t curse Nonverbal -Posture - Gesture -Attire * Professional or plain * No logos (accessories (limited) ) * No Hats ...
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.... Introduction – You need to outline to your CEO the aim of report, the issue in focus (a quick summary from your brief), what management functions /theories are going to be covered, and how the issue is going to be addressed. 2. Defining and framing the Issue –You need to identify the underlying reasons why the issue has arisen in the first place (the ‘why’? question). As part of this, you will need to frame the issue in relation to the current practices with management functions (including supporting theory/theories) that may have contributed to the issue. You should include some consideration of any relevant environmental factors (internal/external) that may have influenced the issue. 3. Addressing the Issue – You need to show how you will address the underlying reasons that have contributed to the issue by outlining changes to the existing practices with the identified management functions (the ‘how’? question). Your arguments need to be supported with reference to theory/theories that endorse the new approach. 4. Conclusion – You need to provide a summary and evaluation of the key findings of the report. You may choose to identify some limitations and/or assumptions associated with the findings that reader of the report should be aware of. 5. Recommendations – You need to provide no less than two and no more than three recommendations on the courses of action that the business ‘should’ undertake. These recommendations should clearly and succinctly outline a suggested...
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...results to be attained, not how they are to achieve them. CDRs use orders to provide direction and guidance that focus the forces activities on the achievement of the main objective, set priorities, allocate resources, and influence the situation. 6. Accept prudent risk – a deliberate exposure to potential injury or loss when the commander judges the outcome in terms of mission accomplishment as worth the cost. PRESENTATION OUTLINE / SLIDES A. Intro, purpose, references, procedure/outline 1. Greeting (poised and confident) 2. Purpose (BLUF) – relevant, focused, clear, concise, stating thesis 3. References (current and meaningful) 4. Procedure and outline, logical, posted or embedded throughout the brief B. Quick summary of events leading to battle. C. Analysis of mission command from one side of the battle – four of the 6 principles of mission command D. Quick description of the battles outcome on how the mission affected that outcome. E. Significance of this analysis. 1. Para B-E body of Mission Analysis paper 2....
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...The audio summary is a new product for the market. These is no direct competitor because we are the only audio summary in the market currently. However, the competitions are still existed since there are substitutes for our product. The substitutes include document summary and video review for textbooks. It is obvious that there are many different documental summary for textbooks in the market right now. For example, Koofers Notes is a website that allowed students to upload these course materials for others students, but the materials are delayed and unorganized. It has hundreds relative files for one course, and many of them are insignificant. It will take a great amount of time for students to find the information they want. In addition,...
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...Consulting Case Memo -- Outline Executive Summary While this section appears first, it should actually be the last thing you write. * The executive summary should be no more than one page. * Executive summaries are not “introductions.” They do not provide background. * Everything discussed in the executive summary should be explained in greater detail in the body of the memo. * If the only thing someone reads is your executive summary, your reader should have a good understanding of the problem, your proposal, the most important cost(s), and the most important benefit(s). Problem Statement Identify the problem in business terms. State clearly why the owner, president, or CEO should care about addressing the problem you’ve identified. Proposed Solution Identify the one most important action the company or organization needs to take to address the problem. Be as specific as possible in describing your solution. Costs of the Proposal Be as inclusive as possible when thinking about costs. Consider things like opportunity costs and the impact of the proposed change on the organization’s culture in addition to the more obvious financial costs. Identify every possible objection to your proposal. Why hasn’t the company already taken this step? The quickest way to have your recommendation rejected is to hear an objection to which you must reply, “I hadn’t thought of that.” Benefits of the Proposal How will your specific proposal address the problem you’ve...
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...Obesity is a big health problem across the nation and overweight rates have doubled among children and tripled among adolescents. Childhood obesity is a serious issues in children because these extra weight may cause health problem that were once seen only in adult population, it includes hypertension, high cholesterol, diabetes and it also could lead to depression and low self- esteem. (Mayoclinic.org, 2014). The school based programs can play important role to prevent/ reduce these issues because school environment has important influence on children’s life and they spent many of their waking hours at school environments. School nurses has tremendous opportunity to make changes in the area of overweight and childhood obesity and many school nurses are not utilizing the situations because of the different reasons. This study addresses school nurse’s perceived barriers to weight-related issues. This paper will focus on the background of the study, method of study, results of the study, ethical considerations and how this study results applies to the nursing. A qualitative approach with the use of focus groups and discussion is how data was collected for this study. There were twenty two school nurses from three different school districts, ranging from suburban to rural areas for a total of seven focus groups. Each focus group session was led by a facilitator who introduced the topic questions, encouraged discussion, clarified responses and a second facilitator took detailed...
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...Running head: Research Critique, Part 1 Research Critique, Part 1 Grand Canyon University: NRS-433V Introduction to Nursing Research May 20, 2012 Research Critique, Part 1 Advanced Care Planning (ACP) is a huge part of healthcare. Dying is a part of life, but that doesn’t make the subject any less scary. Just because healthcare professionals handle end of life issues on a regular basis, doesn’t mean that they are immune to the sensitivities of the topic. End-of-life decision making is the process that healthcare providers, patients, and patients’ families go through when considering what treatments will or will not be used to treat a life-threatening illness. (Thelen, 2005) Many nurses who deal with death and decision making burn out. Hospice staff, because of their work with the terminally ill, are considered a high-risk group for burnout. Often, the reason behind the decision to leave or take a sabbatical from hospice work is that the staff member reached the limits of his or her capacity to care and “couldn’t take it anymore.” (Keidel, 2002) A qualitative study done, on anticipating emotion, related to ACP, was chosen to be critiqued, due to this highly sensitive topic in the healthcare industry. The subject this study was critiqued on, were, the problem statement, purpose and research question, literature review, and conceptual/theoretical framework. The clinical problem, addressed, is that end of life discussions between healthcare professionals and clients...
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...Good and poor examples of executive summaries This is a GOOD example from an Accounting & Finance assignment. Footnote Executive Summary This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Outdoor Equipment Ltd. Methods of analysis include trend, horizontal and vertical analyses as well as ratios such as Debt, Current and Quick ratios. Other calculations include rates of return on Shareholders Equity and Total Assets and earnings per share to name a few. All calculations can be found in the appendices. Results of data analysed show that all ratios are below industry averages. In particular, comparative performance is poor in the areas of profit margins, liquidity, credit control, and inventory management. The report finds the prospects of the company in its current position are not positive. The major areas of weakness require further investigation and remedial action by management.Recommendations discussed include: improving the average collection period for accounts receivable· improving/increasing inventory turnover· reducing prepayments and perhaps increasing inventory levels The report also investigates the fact that the analysis conducted has limitations. Some of the limitations include: forecasting figures are not provided nature and type of company is not known nor the current economic conditions data limitations as not enough information is provided or enough detail...
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