...Market research is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions.The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you. purpose of market research Gain a more detailed understanding of consumers’ needs – Marketing research can help firms to discover consumers’ opinions on a huge range of issues, e.g., views on products, prices, packaging and recent advertising campaigns. Reduce the risk of product/business failure – There is no guarantee that any new idea will be a commercial success, but accurate and up-to-date information on the market can help a business make informed decisions, hopefully leading to products that consumers want in sufficient numbers to achieve commercial success. Forecast future trends – Marketing research can not only provide information regarding the current state of the market but it can also be used to anticipate future customer needs. Firms can then make the necessary adjustments to their product portfolios and levels of output in order to remain successful. Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups. Secondary research...
Words: 254 - Pages: 2
...Master Grind The viability of launching a new App for DCU Ruth Sheridan, Alicia Greene, Pamela Doyle & Pedro Fernandez de Santaella Applied Market Research (MG208) Lecturer: Fergal Brophy DCU Global Business March 22nd 2015 Applied Market Research (MG208) Lecturer: Fergal Brophy DCU Global Business March 22nd 2015 Executive Summary 3 Description of hypothetical Product 4 Research Objectives 6 Research Methodology 7 Secondary Research 7 Quantitative Research 9 Questionnaire 9 Observation 10 Qualitative Research 11 Focus Group 11 One-to-One Interviews 12 Data Collection (Findings) 14 Quantitative Survey 14 Quantitative Observation 17 Focus Group 17 One-to-One Interview Personas 19 Analysis of Findings (Key Takeaways) 21 Quantitative survey 21 Observation 21 Focus Group 22 One-to-One Interviews 22 Conclusions and Recommendations 23 Limitations 24 References 25 Appendices 26 Appendix 1 26 Additional Information on One-to-One Interviews 26 Appendix 2 28 Additional Graphs. 28 Appendix 3 30 Master Grind Post-Graduate Survey 30 Master Grind Student Survey 32 Appendix 4 35 Focus Group theme sheet 35 Group reflection 37 Infographic 39 Executive Summary In the first week of semester two of the Market Research module MG208 in DCU we were designated a task; to come up with a new and innovative business venture that would be of benefit to the students of DCU. We wanted to solve a problem that students who...
Words: 7336 - Pages: 30
...Objective of market research: -To transform the research plan into an actionable plan to control drug abuse -To analyse the impact of advertisements on drug abuse -Providing recommendations to mayor based on the research conducted Market research method: Earlier to this research, many other researches were also conducted on Boston’s drug problem. Most of these researches were based on qualitative impressions of various stakeholder’s and didn’t provide initial framework for any subsequent researches. HBS field study group attempted to lay the groundwork by a collecting data primary data and analysing it with the currently existing theory. HBS field study group had three research options available Qualitative surveys, Quantitative surveys, and One-on-One interviews. Quantitative method required several testable parameters, which were not available in the subject case. One-on-one interview method was too slow and too subjective. Therefore, the study group decided to qualitative surveys based on focus groups of eight to ten individuals...
Words: 1287 - Pages: 6
...Business market research is the process of collecting data to determine whether a particular product/service will satisfy the needs of your customers. With effective market research, your company can gain invaluable information about your competitors, economic shifts, demographics, the current market trends and the spending traits of your customers. With the economy becoming more and more competitive with each passing day, having apt knowledge about the concerns and preferences of your customers has become integral for any business. Market research is the best way to increase customer satisfaction, understand the factors that affect your business, and to elevate your performance. Here are three reasons why market research cannot be ignored: Market research can guarantees the success of your marketing campaigns, and in-turn sales. Market research not only helps in identifying new business opportunities, but also helps in designing marketing campaigns that will directly target the interest of your potential consumers and help in increasing sales. Marketing research provides valuable information about the potential of a particular market segment, during a specific time, and within a particular age group. Market research can help you keep a tab on your competitors. Marketing research is a good evaluation tool that can be of great use in comparative studies. You can track your company's progress as well as the growth of your competitors, by keeping an eye on your competitors...
Words: 659 - Pages: 3
...Market research has proven to be a vital piece of successful business plans today. It has revolutionized the way companies go to business. This paper will reflect the importance of market research along with challenges it continues to face. There are a number of benefits that market research provide to companies doing business in todays very competitive market place. I have seen first hand in my company how they utilize market research to determine how we go to market with existing products as well as utilize it to develop new ones. The key is knowing the difference between market research and marketing research. Market research, as opposed to marketing research, is the systematic gathering, recording, and analyzing of data with respect to a particular market, where “market” refers to a specific customer group in a specific geographic area. We are able to do this by setting up research objectives, which simply put tell the researchers what they must do in order to be successful. Utilizing exploratory research is most common in this practice as it helps you to gain background information about the issue. Primary data collection I feel is more of the statistics and qualitative information. It allows us to figure out an overall picture of what is going on. In my company I feel that they are more likely to use secondary data analysis as our underlying issue most of the time is the same, what does the consumer want and what marketing program is going to make them jump...
Words: 1290 - Pages: 6
...Douglas Design LLC: Strategy and Market Analysis Modernization and globalization in both developed and developing countries have changed consumer-buying patterns. Recently, younger generations are more prone to purchase low costing, portable contemporary furniture and home furnishing products. The purpose of this report is to ascertain how Douglas Design LLC should determine its strategic position in Washington DC and abroad. A) Brief Analysis of the Market: Office furniture sales in US largely depend on the US economy whilst the volume of home furniture mostly depends on the level of home sales. The profitability of individual companies is closely linked to volume they sell, since many costs are fixed. Large companies enjoy economies of scale* in purchasing. Small companies can compete effectively if they produce specialty items or high-quality workmanship that can sell for a price in accordance with what competitor sells. In general, the largest 50 companies generate about 40 percent of revenue. In US, Douglas Design LLC would face competition from Hellman Chang, Pottery Barn, Sears, Minimalista, Conran, Cratel & Barrel, Ethan Allen etc. Globally the main competitors are IKEA and Walmart, which sell very low cost and good quality furniture. The competitors offer differentiation in terms of styles and functions. Conran has a low cost strategy; Cratel & Barrel offers higher priced furniture in a box; Ethan Allen targets a more exclusive market; Wal-Mart is classified as less...
Words: 2902 - Pages: 12
...rket research - Wikipedia, the free encyclopedia https://en.wikipedia.org/wiki/Market_research Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Marketing research - Quantitative marketing research - Industry or market research Market research | Marketing Donut www.marketingdonut.co.uk/marketing/market-research Researchers use questionnaires and focus groups to gather this intelligence, while interpreting the results is a skilled job. You can also do desk research with existing surveys and business reports. Much information is available online and from industry organisations, and some of it is free. What is qualitative research? - What is quantitative research? Market Research Society https://www.mrs.org.uk/ The Market Research Society (MRS) is the world's leading authority for the research, insight, marketing science and data analytics sectors. Images for market researchReport images More images for market research Join paid focus groups with Take Part in Research https://takepartinresearch.co.uk/ Join Take Part In Research for the chance to earn money for your opinions, with paid focus groups and market research sessions available to join today. Research Opinions: Home www.researchopinions.co.uk/ If so we have...
Words: 539 - Pages: 3
...Marketing Research Proposal Customer Satisfaction Survey – Vodafone Australia Name: Yiwei Liu (Evan) Student ID: OIN2003 Subject: HC2022 CONTENTS 1. Introduction 2. Objectives 3. Desk Research 3.1 Purpose 3.2 Procedure 4. Qualitative Research 4.1 Purpose 4.2 Population & Sampling 4.3 Procedure 5. Reporting 6. Timing 7. Fees Introduction Telecommunication defined as to communicate over a long distance by technological means, such as telephone, broadcast, radio or telegraph by the designation of transmission of electronic signals. Telecommunication companies provide services to various sectors for personal and business purposes, including the provision of services, such as, mobile internet and mobile phone as well as broadband internet Vodafone Group is one of the leading mobile companies among other telecommunication groups and cooperation with an outstanding performance in areas of Europe, the media East, Asia and so on. In Australia, Vodafone is one of the smaller mobile and internet carriers consisting of 2 equal shareholders being as Vodafone Group and Hutchison Telecom as to operate internet and mobile services for the targets markets of individuals and business cooperation. According to research, in the last quarter of 2010, the Vodafone Australia began to experience a series of connecting problems resulting in the poor conditions of data speed, call quality and SMS reliability...
Words: 1386 - Pages: 6
...Market Research 1 The Importance of Market Research Paper MKT/441 Michael Schneider April 2, 2012 Market Research 2 Define Market Research According to American Marketing Association, “Market Research is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.” Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decisions making and control in the marketing of goods and services. Marketing Research is a well-planned, systematic process which implies that it needs planning at all the stages. It uses scientific method. It is an objective process as it attempts to provide accurate authentic information. Marketing Research is sometimes defined as the application of scientific method in the solution of marketing problems. Marketing Research plays a very significant role in identifying the needs of customers and meeting them is best possible way. The main task of Marketing Research is systematic gathering and analysis of information. Market Research is essential for strategic market planning and decision making. It helps a firm in identifying what are the market opportunities and constraints, in developing and implementing market strategies, and in evaluating the...
Words: 809 - Pages: 4
...MARKET RESEARCH 1. Discuss the importance of attitude measurement, and describe tow different approaches to measuring people's attitudes toward a given object. There is a growing need among today's marketers to better understand their customer's attitudes and feelings toward the company's products, services, and delivery systems. Some researchers view "attitude" as a derived composite outcome of the interaction between a person's beliefs (i.e., cognitive thoughts) and expressed emotions (i.e., affective feelings) regarding those beliefs. Knowing these interactions can be helpful in predicting a person's behavior (i.e., conative action). Not all researchers accept this trilogy approach to measuring attitudes; some simply see attitudes as a global indicator of a person's feelings (i.e., affect = attitude) toward an object or behavior. No matter the approach, these is significant diagnostic value to both researchers and practitioners in understanding the different scale measurements used to capture people's belief structures versus emotional feelings versus behavior tendencies. Tell how to correctly design and text Likert, semantic differential, and behavior intention scales, and explain their strengths and weaknesses. Likert scale designs uniquely use a set of agreement/disagreement scale descriptors to capture a person's attitude toward a given object or behavior. Contrary to popular belief, a Likert scale format does not measure a person's complete attitude, only the...
Words: 2923 - Pages: 12
...Running Head: MARKET RESEARCH Examining Market Research Andrea Reed GB 500-Business Perspectives Kaplan University June 3, 2014 Examining Market Research In the world of business there are several important factors to a company’s success, one of these factors is the use of marketing research to help make sure that the company can position itself in the best possible market to achieve the greatest possible success. Market research is simply the orderly collection and analysis of information by which good business decisions can be made. Companies that use market research regularly are better positioned for success. Performing research before deciding to do business in a certain area is a good way for a company to determine whether or not the business can be successful in that area. Investigating the size of different markets and finding out what position of the business is in that market helps to give the business an idea of what type of success they will have in that market (Edwin, and Itzkowitz, n.d.). When exploring the functions of marketing research, several approaches come into view. Whether conducted internally or by an outside firm it is important to decide which process will give the best results for the company’s need. The exploratory function of marketing research is used by researchers to get an understanding of a certain situation or outcome; a descriptive function, is used for the collecting...
Words: 1275 - Pages: 6
...MARKET RESEARCH ASSIGNMENT I TOPIC: MARKET RESEARCH – Need, Tools and Examples ABINAYA NARESH ANANTHAKRISHNAN ANANTHAPADMANABHAN P ARUN PRASANNA A.P ASWIN KUMAR U.K WHAT IS MARKET RESEARCH Market research is any organized effort to gather information about markets or customers. It is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research provides important information to identify and analyze the market need, market size and competition. Firms conduct research on a continual basis to maintain a competitive edge and keep up with market trends. Regardless of whether the business is starting or expanding, market research is vital to understanding the target market and increasing sales. NEED FOR MARKET RESEARCH The need for market research arises from the need of information for businesses – information about customer needs, competition, market demand, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment, characterised by frequent: Changes in technology – enabling newer products and new production processes (e.g. switching of screens to OLEDs) Changes in consumer tastes –the demand for some products declines, whilst others will...
Words: 1676 - Pages: 7
...NEW HAVEN FAMILY SERVICES, LLC MARKET RESEARCH PLAN MKT500: Assessment Strayer University Introduction New Haven Family Services mission is to improve the quality of life for families with children and/or adolescent youth who have been unable to adjust in their natural or foster homes and are at risk of being removed from their current placement. Our services will assist the entire family with services tailored to meet their specific needs. Our services are intended to meet the educational and social needs of the youth and the psychological needs of the entire family. This will be done by providing crisis intervention, parenting skills training, substance abuse services, mentoring, educational tutoring and intensive care coordination. Our main goal is to help these children and their families to live together in a productive, peaceful, healthy, stimulating and nurturing environment. Our long term vision is to expand our services or franchise our service model into the international markets of Canada and/or Bermuda. The international market of Canada was chosen because over the last 10 years it has been reported that there has been an increasing need to provide services to children. It has also been reported by the Human Resources Development Canada that there were over 36,000 children in the care of Canada in 1997.1 There is a great concern about the growing number of children that are being served through group care and the possible implication that there...
Words: 1206 - Pages: 5
...MARKET RESEARCH PLAN FOR HANGYO ICE CREAMS PVT. LTD. Prepared for Hangyo Ice Creams Pvt. Ltd. Mangalore – 575003 Karnataka, India Prepared by Group T2 Section 4 MNCN – 2 T. A. Pai Management Institute - 576104 March 26, 2014 Letter of Transmittal March 26, 2014 F.S. Miranda GM(Marketing) Hangyo Ice Creams Private Ltd. Hampankatta, Mangalore Karnataka 575001 India Dear Mr. Miranda As agreed in our meeting on February 13,2014, we are submitting the attached report entitled market research for Hangyo Ice Creams. This report examines the most preferred new ice-cream flavor in the market and its related parameters .This report illustrates the research method to find the viability and choice of a new flavor, its packaging and pricing for Hangyo Ice creams from within the regular customer pool in Manipal, Udupi and Mangalore. I hope you find this report satisfactory. Sincerely yours, Anish Sengupta Deepanwita Nandi Navonil Rahut Neha Poddar Sourav Mohapatra T. A. Pai Management Institute Manipal 576104 ACKNOWLEDGEMENTS The project was a success mainly due to the contributions from a number of people. First and foremost, we take this opportunity to thank Prof. Sridhar Telidevara, the faculty guide for the project, for his continuous support and valuable insights without which the project would not have been successful. We are also thankful to all the faculty members of T. A. Pai Management Institute for their guidance...
Words: 4908 - Pages: 20
...By Jack Semple Market Limitations at Kellogg’s (M2) In this assignment I will be discussing the marketing research techniques used by Kellogg’s and I will also be outlining the limitations that affect Kellogg’s. There are many types of marketing research that Kellogg’s use internally and externally from the business. Primary market research One method of market research Kellogg’s use is primary research, they use this kind of research to gather information on customers and on competitors in the business environment. Another name for this kind of research is ``field research``. This kind of research consists in Kellogg’s carrying out surveys, experiments and observation. Market limitation: Is information that can be inaccurate and misleading and is non specific to Kellogg`s. Experiments A company like Kellogg’s experiment’s with a particular approach in certain areas or for a certain time. For example, Kellogg’s have created their special edition ``Kellogg’s queen flakes``, they created this cereal to celebrate the queen becoming Britain’s longest serving monarch. This example is to experiment in seeing how many of these boxes they can sale and to find out how popular they can be. Limitations of experiments Although this method may be an effective one it also comes with a few limitations. This product is only available at Manchester’s black milk cereal drive and costs six pounds thirty. If they were to offer...
Words: 2283 - Pages: 10
