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Research Method (Sarah)

Introduction The research method is outlined by an alternative study of the plan. This study will look at three main aspects: the technical specifications of the subject matter, the personal account, and the literary interpretation. The architectural plan is traditionally represented without the human figure, or as Robin Evans has pointed out, drawn as “amoebic” figures. Architectural drawings are often studied with a technical slant, although architecture has long been considered as “social artifact”1 . Thus literature, accompanied by photographic illustrations, is emergent as a device to test architectural apparatus, particularly in the domestic realm where aspects of dwelling and occupancy are not as closely recorded in formal documents as its physical history (e.g. building completion, demolition). This enables us to investigate the relationship between the building plan and its occupants, to understand the architecture as a dwelling. Technical specifications The Pearl Bank Apartments, built in 1972, was built to offer a transcendent mode of living that differentiated the upper­middle class. More than its unprecedented stature that boasted an elite model of high­density living, an interior component was specifically marketed as a key selling point
— the living room. In the original Pearl Bank
Apartments sales brochure, the text and images boast a large and brightly­lit living room attached to a double­volume atrium core. It can also be observed that the presented section is faithful to the modernist tenets that uphold the open plan, with minimal interior partitions that allow for spatial continuity. Interior walls are directly defined by the building structure, the vertical elements comprising of ten radiating shear walls each 22.9cm in thickness. Despite its towering 128 meters, tallest of the time, the vertical elements were erected at such top speed that the horizontal elements had a difficult time catching up, owing to efficient slip­form construction. Although a preceding prototype for condominiums, building construction efficiency today has surpassed this slip­form method to utilise prefabricated internal walls instead. 客厅 每间公寓,不论是两方,三房或是四方式,都有一间堂皇宽阔,设计美观
之客厅。加上高雅舒适之家具,更增加优美享受的气氛,是客人有宾士如
归之感。 客厅窗户,面向海港,视野宽阔,全无遮儗(拟),远近明媚风光可一览
无遗。

Living Room Every condominium unit, be it two­bedroom, three­bedroom or four, has a luxurious, spacious and well­designed living room. With the addition of elegant and functional furniture that elevates a pleasant ambience, visitors can feel at home. The windows of the living room face the harbour, offering a vast, beautiful and unobstructed panoramic view.
Al_Sayed, Kinda. "On the Evolution of Thoughts, Shapes and Space in Architectural Design."
Design Computing and Cognition
DCC
, 2012. Springer.
1

Research Method (Sarah)

As the 44­year­old building continues to devalue as the oldest 99­year leasehold residential building in Singapore, there is an urgent need to raise funds for its refurbishment, and to replenish its dwindling occupancy, not to mention sanitise itself from its dubious occupant history of sex trade and foreign workers. As families age with the building, owners are desperate to sell their huge apartments due to high maintenance costs. However, without a conservation order from the government or an extension of the 99­year leasehold, the apartments are extremely unmarketable.
This has led to some owners resorting to the subdivision and subletting of their apartments to generate rental income and ensure that the extra space is not wasted. It is also deemed preferable to rent the apartment out to a few parties, rather than one party to combat the problem of unreliable tenants, particularly expatriates who terminate the rental contract midway due to retrenchment. Alas, the extravagant living room is no longer a given in a Pearl Bank apartment unit these days. There are four types of apartment units: two­bedroom (1,400 sq ft), three­bedroom (1,900 sq ft), four­bedroom (2,300 sq ft) and penthouse (3,300 sq ft). Although legislations for the subletting of privately­owned property by the Urban
Redevelopment Authority (URA) are stringent, these spacious units remain eligible for legal partitioning for subletting, easily allowing each occupant at least 10 square meters (108 sq ft) of space. However, maximum occupancy including the owner is capped at 8, regardless of the size of the property. Short­term rental of less than six months is currently prohibited, but there has been a rising trend of short­term rentals popularised by established websites like Airbnb and HomeAway that promote and facilitate the booking of tourist accommodation with a local host. Since 2013, there have been pleas for laws to be updated with this trend 2 . Nevertheless, prefabricated internal partition walls have come as a timely stop­gap measure for the deteriorating
Pearl Bank apartment units. The Building and Construction Authority (BCA) has comprehensive guidebooks on internal wall systems and drywall partitions available on its website, promoting the “ease of installation and replacement”3 , urging owners to “easily improve their home layouts according to their needs and remodel their homes when desired” 4 . The building efficiency of wall systems is tabulated in terms of Buildability Score, with dry partitions walls and precast concrete internal walls having the highest Labour Saving Index S
, being 1.00 and 0.90
W
respectively. A BCA flyer proclaims that dry partition walls have “emerged as the new focus to modern technology in homes”5 , and
“major developers have led the industry into using dry partition walls between rooms in their residential projects” 6 .
The benefits of the dry wall system lies in its cost­effectiveness. Despite meeting heavy duty requirements, it is substantially lighter (85­90%) and slimmer than conventional brick walls, thus accruing major savings in labour and logistic costs, and maximising inhabitable space. The dry partition wall mainly comprises of a layer of sound insulation flanked by cement board or gypsum board panels 1200mm in width mounted on a steel track with studs spaced by
600mm. On top of high acoustic performance and stellar fire ratings, M&E systems are also easily embedded within these walls. A dry wall partition is estimated to be $3.60 to $9.00 per square foot7 . In the specific penthouse unit I am studying, dry partition walls have been installed in two major communal areas, the living room and the dining room. Four bedrooms in the basement have been combined into two double­room suites.
2

Yap, Jacky. "Singapore Government Insists Short­term Rental Is Illegal." Singapore Business Review. September 2013. Accessed
June 01, 2016. http://sbr.com.sg/source/e27/singapore­government­insists­short­term­rental­illegal.
3
Building and Construction Authority.
All You Need to Know About... The Buildable Wall Systems.

https://www.bca.gov.sg/Publications/BuildabilitySeries/others/bswall.pdf.
4
Ibid.
5
Building and Construction Authority.
Dry Internal Partition Walls for Quality Homes.

https://www.bca.gov.sg/SustainableConstruction/others/dry_wall_flyer.pdf.
6
Ibid.
7

"Office Drywall Partition Singapore | Drywall Installer and Contractor |." Local Home Renovation Singapore. Accessed June 02,
2016. http://renovation4home.com/office­drywall­partition/.

Research Method (Sarah)

The owner and her five tenants share a foyer, a rooftop balcony, as well as a pantry­cum­laundry area (originally bedroom) that is maintained with a monthly cleaning fee of $68. From here, it can be seen that a simple dwelling has been transformed into a site that facilitates several monetary and economic transactions.

PERSONAL EXPERIENCE From the owner: “That time we moved out partly because SCGS has no direct bus and the girls need to change 3 buses, which took more than an hour to reach home. As for MRT they have to take bus to Little India to catch one and takes about an hour too. We didn’t feel safe to let them go to Little India. So we rented and moved into Leedon Heights which is only
6 bus stops away. We wanted to train them to take public transport. We sold our car too so they had to solve the transportation problem themselves like going to ballet and piano classes etc. Partly we were planning to go to US for the girls’ further education and also for Joe’s autism therapy. I talked to his mother Luli but she wasn’t keen because of China pride. But I’m still praying to work things out. Another reason is also because there were groups that were working on en bloc sales and there was no peace for about ten years. Since we had to move out we thought it’s better to lease out for a period of time and let things precipitate. The living room is huge and more than a thousand square feet. If we don’t partition and rent out nobody will maintain it if its public. Only when the spaces are rented out will the individual tenants take care of the spaces for us. That’s the first consideration. You felt the differences because you were staying here before as a home. The tenants or others who came felt the common spaces are spacious compared to recent developments. Even URA and
FSB officers had no objection when they came here to inspect. The other bedrooms have no changes and we combined two rooms to make a suite, i.e. 4 bedrooms became 2 double room suites. Only huge living and dining areas are partitioned. But we still provide a pantry laundry area and we have to pay someone to clean up. Just this little space costs $68 a trip to clean up. The tenants don’t care about public spaces and become very dirty if we don’t get cleaners to come in and clean fortnightly. So imagine what would happen to the living room and dining room if we do not lease them out and it would cost us perhaps a thousand a month just to maintain them. After the girls go overseas for their study I will go too. Joe’s education is my first priority. I will find money to send him for therapy and education. So praying for scholarship for my two girls and if there’s a reasonable offer we will sell the house. Everything is like a layer cake you have to overlay to have a clearer picture. Another question you may ask is why we can’t we rent out as it is (without partitioning). Rent to one party and a few

Research Method (Sarah)

parties make a big difference. It’s better to split the risk. Expats always have the problem of halfway termination due to retrenchment or other reasons. So we can ensure rental collected, and pay for our rent elsewhere uninterrupted.” My family lived in Pearl Bank Apartments in the 1990s, at a time when the building was no longer considered prime property as advertised in its 1970s brochures. I lived with my extended family in the penthouse apartment, altogether thirteen people in one household. Our previous house had been a four­room HDB flat in Clementi, my maternal grandparents’ home. It was growing too small to accommodate all of us; a familial intimacy mouldered by hectic work patterns, toys and baby walkers. While awaiting the completion of my parents’ marital home, we moved into a unit in Pearl Bank Apartments, which was acquired by my maternal aunt. THEORETICAL EXPOSITION / LITERARY INTERPRETATIONS Introduction: Role of the surface in interiority Before the eighteenth century, the art of the interior was thought to be distinct from the art of the exterior, yet equivalent. The interior had been articulated by ornament; “the literal covering of the inside of an architectural ‘shell’ with the soft ‘stuff’ of furnishing”8 . The classical house comprised of a spatial order of rooms that allowed for a complementary order of ornamentation. With the rise of ornament’s subjugation to the wall concretised by Adolf
Loos and Le Corbusier, the ornament degenerated into decoration, which then “came off the walls and turned into possessions”9 . Nineteenth century modernity saw the conception of the domestic interior as a compartmentalisation of public and private, work and respite, as well as gendered spaces. The notion of interiority thus extended to its belonging to its inhabitants and their relationships with consumption, objects, events and cultures. There a doubleness is planted in the interior. The three­dimensional space merges with two­dimensional signifiers in the form of personal possessions. Baudelaire’s ‘The Twofold Room’ laments: “Yes this hovel, this home of everlasting boredom, is indeed my own. Look, there are the fatuous bits of junk, my dusty and chipped furniture...”10 Domesticity now thrives in an interior that has been frequently conflated with its exterior. The walls that provide interior surfaces have been made suspect in the recognition of the interior as a “conceptual apparatus”11 with unstable rhetorical meanings. The bifurcation of the interior is foremost condensed in the inherent two­sidedness of the wall or boundary, creating a site of negotiation. Architectural historian Charles Rice situates the role of surfaces in the relational production of the interior. This is not relegated to the physical formation of the interior by architectural structure. Rather than a “hermetic seal” against the exterior, the interior surface is activated by “the inhabitant’s relation to the city and its world of publicness”12 , consolidating artefacts from the exterior to constitute private life.
Dwelling thus sets off an extension of the interior surface. As Heidegger has suggested, “A boundary is not that at which something stops but… that from which something begins its essential unfolding.”13 Iain Borden calls this boundary a “thick edge”14 . The boundary also represents a threshold in which movements across it are marked and the wall is thus intrinsically linked to its openings. The interior wall that subverts interiority In the heyday of Pearl Bank Apartments, the apartment units represented the desired home of the upper class, being
8


Rice, Charles.
The Emergence of the Interior: Architecture, Modernity, Domesticity
. London: Routledge, 2007. Brooker, Graeme, and Lois Weinthal.
The Handbook of Interior Architecture and Design. Bloomsbury, 2013.

10
Rice, Charles.
The Emergence of the Interior: Architecture, Modernity, Domesticity
. London: Routledge, 2007.
11
Brooker, Graeme, and Lois Weinthal.
The Handbook of Interior Architecture and Design. Bloomsbury, 2013.

12
Rice, Charles.
The Emergence of the Interior: Architecture, Modernity, Domesticity
. London: Routledge, 2007.
13
Heidegger, Martin.
Poetry, Language, Thought. New York: Harper & Row, 1971.

14 Borden, Iain, and Jane Rendell.
InterSections: Architectural Histories and Critical Theories. London: Routledge, 2000.

9

Research Method (Sarah)

a hybrid of a bungalow and high­rise apartment. In comparison to its complex catacomb configuration and generous allocation of space, the ubiquitous HDB of the time was a far cry. Today, the apartment units represent the desired home of migrant groups that are absolutely unbothered or ignorant of its original spatial grandeur or disreputable occupant history. These expatriates are attracted to the fashionability of these studio apartments created by partition walls. Thus, the interiors of these apartments have been reconstructing themselves according to its marketability as a piece of real estate. The materiality and geometry of the newly­added walls and doors is telling of this fact. Citing
Georg Simmel and Gordon Clark, Jane Jacobs describes the fluidity of money, of how it “settles out into ‘things’, like bricks and mortar, that give it presence; that quite literally lend it form and value”15 . But a phenomenon unravels. In the subdivision of an apartment home for subletting to unknown tenants, the role of the interior surface in the production of interiority is made ambiguous. The erection of internal partition walls disrupts the clarity of where the domestic interior begins, as a differentiation of interior surfaces occurs. The domestic “thick edges” that were once the collector’s cache have become untouchable and unappropriated in spaces that newly perform as mere conduits. The nineteenth century logic of containment began with two distinct domains of the interior that endured into contemporary design protocol; it espoused the use of corridors, stairs, landings, halls and vestibules to “dissipate the clammy heat of intimate relationships by collectivising them”16 and privatise the individual. This is characterised in ‘The Functional House for Frictionless living’ by Alexander Klein, which Robin Evans critiques to be a self­proclaimed model running on an attenuated device that attempts to eradicate accidental encounters thought to hinder the domestic machine. In the subdivided apartment home, this attenuated device is put in place by the simple addition of dry wall partitions, in order to ensure privacy and comfort under a roof shared with strangers. However, in this case, there is no longer a clear delimitation of interiorisation or exteriorisation. In the provision of public spaces for the tenants, purely circulatory spaces are inadvertently stripped from the individual homes. In each of the five newly­divided home units, the linearisation of access routes has become absent, in an incidental reinstatement of the sixteenth­century “matrix of connected rooms”17 that existed before the corridor plan. For example, the owner’s master bedroom now directly connects to her daughter’s bedroom, that directly connects to the kitchen area. There is also no living room in the owner’s unit. From its materialisation, placement, decoration, to its spatialisation, the partition wall create and affect a jumble of public and private. In the words of Deleuze, “The interior is only a selected exterior, and the exterior is only a projected interior.”18 The placement of partition walls also transforms the structure of access, informant of the reconstructed movement patterns of inhabitants. “The wall and the door were the determining elements in the configuration of reforming architecture; the wall as the means of a general sequestration, the door to give specific structure to personal relationships”19 .


Jacobs, Jane M., and Susan J. Smith. "Living Room: Rematerialising Home."
Environment and Planning A Environ Plan A 40,

no. 3 (2008): 515­19. doi:10.1068/a40357.
16

Evans, Robin.
Translations from Drawing to Building. Cambridge, MA: MIT Press, 1997.

17
Ibid.
18
Väliaho, Pasi. apping the Moving Image: Gesture, Thought and Cinema circa 1900. Amsterdam: Amsterdam University Press,
M

2010.
19
Evans, Robin.
Translations from Drawing to Building. Cambridge, MA: MIT Press, 1997.

15

Research Method (Sarah)

The Functional House for Frictionless living by Alexander Klein (1928) Testing the domestic apparatus with literature and photography The opposition to moments of encounter in the domestic realm may have well been rooted in an aged assumption that these encounters are necessarily abrasive. The subject matter, together with a study of literature enables us to uncover the psychological dimension associated with interiority, testing the domestic apparatus thought to provide an optimal sequestration of public and private. Fondly recalling her time living in a shared property, Tania de Rozario writes in her memoir: “You and I shared two rooms
— one to sleep in and one to work in. We sublet the rest of the house to other artists who used the third room and the kitchen as workspaces. It was the ideal home. A place everybody could afford, in which beautiful things were created everyday. The space had not been occupied for years, and sat along a small lane in the Upper Thomson area. Prior to us, a construction company had stored its materials behind the bolted doors. Rumours of sex work still drew foreign workers to our doors, looking for leisure. By the time we were done with the place, it probably drew more attention to itself than it had before. One housemate painted the exterior facade red while the wall that separated us from the household on our left, was covered in blackboard paint. The chalk drawings that changed depending on whatever was happening that day, both amused and scared our neighbours. Our drawings of cartoon termites drinking champagne disturbed the exterminator, in particular.” 20 In Tania de Rozario’s recollection, she makes no mention of common domestic apparatus like the living room or even the bedroom. The selection and usage of rooms seem completely arbitrary, disregarding their original function, merely distributing spaces for work and rest, and using the “kitchen as workspaces”. This shared house was “ideal” in her perspective, as she relished in the humble abode that was made home by the daily collective creation of beautiful artwork by her and her tenants. Here, it can be inferred that the flexibility of use is not correlational to the flexibility of the physical architecture, i.e. the interior walls. Rozario and her “housemates” took joy in the shared spontaneity and unconventional appropriation of space and surfaces made possible in the non­hierarchical and amiable relationship between the renter and her tenants. They were notably unbothered by the history of the property’s occupancy, even deliberately intensifying the provocativeness of the property by the use of red and chalk doodles on
20


Rozario, Tania De.
And the Walls Come Crumbling down. Singapore: Math Paper Press, 2016.


Research Method (Sarah)

the exterior facade that incite reactions from neighbours and visitors. Altogether in her prose, Rozario paints a unique picture of a home that cannot be found in the original premise today. Scouring for a photograph that represented the true essence of his late mother, Roland Barthes was intrigued in the sole two­dimensional image that provided a link between history and memory and an understanding of the relation of the historian to this memory. Barthes believed that photography would “supplant the monument”21 as the modern locus of cultural memory. This reflects a paradigmatic shift from site of memory to sight of memory. The act of memorialising has been displaced from the stone of the physical monument to images that provide an annex of
“personal and collective memory in a way that few monuments could hope to match”22 . The monumental force of architecture has greatly depreciated not only in frequent demolition and re­adaption due to urban renewal, but also the physical mobility of individuals that no longer inhabit spaces in ritualic patterns. The subdivision of the apartment unit demonstrates another way in which this monumental force is disparaged. In order to recall the domestic interior so familiar in my childhood, I would have to examine architectural plans against old photographs and personal recounts, a tripartite model of study crafted by Evans. His method involved 1) a plan­painting­literature correspondence, 2) the plan as format of social life and 3) the plan as a spatial system of access23 . This method allowed him to discover the spatial fluidity of an open plan found in the matrix of connected rooms found in the Villa Madama. This helped to draw the conclusion that the movement of the inhabitant is not strictly controlled by the interior walls, but more by the perception of the inhabitant. In the sixteenth century, all rooms were treated publicly and there was no desire for privacy. In reading his analysis, Evans postulated that the matrix of connected rooms was “appropriate to a type of society that feeds on carnality”24 , expunged by the nineteenth century dictum that imposed moral purity.

Similarly, if in the subdivided apartment unit interiority no longer begins at the door
, it reveals social aspects of domestic life in privacy and decorum that has been affixed in the partition walls to normality. The plans which denote a kind of constructed movement across thresholds and boundaries (or the lack of them) come to life with literature and illustrations that inform of how the inhabitant has reacted or adapted to such a construction. In a single dwelling, we may then witness the flux and flow of various entities involved in the construction and inhabitation of the interior.

21
22

Barthes, Roland.
Camera Lucida: Reflections on Photography. New York: Hill and Wang, 1981.

Durant, Mark Alice. "Photography and Monumentality : Saint Lucy." Saint Lucy RSS. 2009. Accessed June 01, 2016.


http://saint­lucy.com/essays/notes­on­photography­and­monumentality/.
23
Zhu, Jianfei. "Robin Evans in 1978: Between Social Space and Visual Projection."
The Journal of Architecture 16, no. 2 (2011):

267­90. doi:10.1080/13602365.2011.570104.
24

Hill, Jonathan.
Actions of Architecture: Architects and Creative Users. London: Routledge, 2003.


Research Method (Sarah)

Research Plan

Week

Date (2016)

Task

1

23.5.2016 ­ 29.5.2016

Complete chapter structure

30.5.2016 ­ 5.6.2016

Complete chapter structure

2

­ technical specification
­ personal experience
­ theoretical exposition/ literary interpretation
(3 x 1300 words)

­ technical specification
­ personal experience
­ theoretical exposition/ literary interpretation
(3 x 1300 words)

3

Go down to Pearl Bank Apartments on Saturday (11.6
2016)
Jun 5­10: Sarah in KL
Jun 12­26: Sarah in Japan

4

13.6.2016 ­ 19.6.2016

Start writing introduction

5

20.6.2016 ­ 26.6.2016

Start writing introduction

6

27.6.2016 ­ 3.7.2016

Draw plans and axonometric (depending on what I can acquire on 11/6, I may or may not begin to do this while I am away) Finish introduction

7

4.7.2016 ­ 10.7.2016

Write arguments

8

11.7.2016 ­ 17.7.2016

Write arguments

9

18.7.2016 ­ 24.7.2016

Write personal voice

10

25.7.2016 ­ 31.7.2016

Write personal voice

11

1.8.2016 ­ 7.8.2016

Write conclusion

12

8.8.2016 ­ 14.8.2016

Write conclusion

13

15.8.2016 ­ 21.8.2016

3pm, Aug 17: First Draft Submission

14

22.8.2016 ­ 28.8.2016

15

29.8.2016 ­ 4.9.2016

16

6.6.2016 ­ 12.6.2016

5.9.2016 ­ 11.9.2016

3pm, Sept 7: Final Submission

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...Contents TITLE 2 INTRODUCTION 3 BACKGROUND OF THE STUDY 3 AIM 4 OBJECTIVES 4 RESEARCH QUESTIONS 4 LITERATURE REVIEW 5 METHODOLOGY AND DATACOLLECTION 5 POPULATION AND SAMPLING 6 DATA ANALYSIS METHODS 6 PARTICIPANTS IN THE STUDY 7 STUDY PERIOD (GANTT CHART) 8 STUDY RESOURCES 9 REFERENCES 9 BIBLIOGRAPHY 9 APPENDICES: 10 * The Impact of Motivation through Incentives for a better Performance - Adaaran Select Meedhupparu Ahmed Anwar Athifa Ibrahim (Academic Supervisor) Applied Research Project to the Faculty of Hospitality and Tourism Studies The Maldives National University * * Introduction As it is clear, staff motivation is important in all the sectors especially in the tourism sector where we require highly skilled employees to get the best of their output to reach the organizational goals. Therefore, organizations spend a lot on their staff motivation in terms of different incentive approaches, such as financial benefits, training and development, appreciations, rewards and promotions. As mentioned in the title, the outline of the findings will be focused on the motivation of the staffs on improving their performances by the different incentive packages that they get at the resort. This study will be executed at Adaaran Meedhupparu by giving questionnaire to the staff working in different departments to fill up and return to the scholar to examine the current situation of staff satisfaction on motivation to do...

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...Research Article Research is important to every business because of the information it provides. There is a basic process to researching information and that process begins by deciding what information needs to be researched. The next step is to develop a hypothesis, which describes what the research paper is about and what the researcher’s opinion is regarding the topic. The research article chosen for this paper is titled, “The Anchor Contraction Effect in International Marketing Research.” The hypothesis for this paper is, “This raises the issue of whether providing responses on rating scales in a person’s native versus second language exerts a systematic influence on the responses obtained.” Simply explained, the hypothesis of this paper is to determine whether research questions should be in a person’s native language rather than expecting them to respond to questions in a language in which they might not be fluent. The hypothesis of this paper was accepted based on the research data gathered by the research team. This hypothesis was supported by nine studies using a variety of research methods. The research methods provided data that demonstrated the level of inaccuracy based on questions being asked in a language that was not the respondent’s native language. The research data provided insight into the probability of more accurate results when the respondent was asked questions in a manner that related well with their culture. There are several implications...

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...ACE8001: What do we mean by Research? & Can we hope to do genuine Social Science Research (David Harvey)  What do we mean by research? What might characterise good research practice? There is no point in us trying to re-invent the wheel - other and probably more capable people than us have wrestled with this problem before us, and it makes good sense and is good practice to learn what they have discovered.  In other words - we need to explore more reliable and effective methods and systems for the pursuit of research than we have been doing so far. What is research? Dictionary Definitions of Research: * "The act of searching closely or carefully for or after a specified thing or person" * "An investigation directed to discovery of some fact by careful study of a subject" * "A course of scientific enquiry" (where scientific = "producing demonstrative knowledge") Howard and Sharp (HS) define research as:  "seeking through methodical processes to add to bodies of knowledge by the discovery or elucidation of non-trivial facts, insights and improved understanding of situations, processes and mechanisms".  [Howard, K. and Sharp, J.A. The Management of a student research project, Gower, 1983 - a useful and practical “how to do it” guide] Two other, more recent guides are: Denscombe, Martyn, 2002, Ground rules for good research: a 10 point guide for social research,  Open University Press. Robinson Library Shelf Mark: 300.72 DEN, Level 3 (several copies)...

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...solve analytic models or whatever, but they often fail to demonstrate that they have thoroughly thought about their papers—in other words, when you push them about the implicit and explicit assumptions and implications of their research models, it appears that they haven’t really given these matters much thought at all.[1] Too often they fall back on saying that they are doing what they are doing because that is the way it is done in the prior literature, which is more of an excuse than a answer. (Of course, once a researcher reaches a certain age, they all feel that youngsters aren’t as good as they were in the good old days!) Therefore, in this class we shall go beyond simply studying research in managerial accounting. For many of you, this is your first introduction to accounting research and to PhD level class. Hence, in these classes we shall also learn how to solve business problems systematically and to understand what it means to have thoroughly “thought through” a paper. We begin not with academic research, but with some real world cases, because we should never forget that ours is an applied research field: accounting research is a means towards the end of understanding business and is not an end in itself, in the way pure science research is. Developing a systematic procedure for solving a real world business problem is the starting point for developing a...

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...manger know about research when the job entails managing people, products, events, environments, and the like? Answer: Research simply means a search for facts – answers to questions and solutions to problems. It is a purposive investigation. It is an organized inquiry. It seeks to find explanations to unexplained phenomenon to clarify the doubtful facts and to correct the misconceived facts. Research is the organized and systematic inquiry or investigation which provides information for solving a problem or finding answers to a complex issue. Research in business: Often, organization members want to know everything about their products, services, programs, etc. Your research plans depend on what information you need to collect in order to make major decisions about a product, service, program, etc. Research provides the needed information that guides managers to make informed decisions to successfully deal with problems. The more focused you are about your resources, products, events and environments what you want to gain by your research, the more effective and efficient you can be in your research, the shorter the time it will take you and ultimately the less it will cost you. Manager’s role in research programs of a company: Managing people is only a fraction of a manager's responsibility - they have to manage the operations of the department, and often have responsibilities towards the profitability of the organization. Knowledge of research can be very helpful...

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...Volume 3, number 2 What is critical appraisal? Sponsored by an educational grant from AVENTIS Pharma Alison Hill BSC FFPHM FRCP Director, and Claire Spittlehouse BSc Business Manager, Critical Appraisal Skills Programme, Institute of Health Sciences, Oxford q Critical appraisal is the process of systematically examining research evidence to assess its validity, results and relevance before using it to inform a decision. q Critical appraisal is an essential part of evidence-based clinical practice that includes the process of systematically finding, appraising and acting on evidence of effectiveness. q Critical appraisal allows us to make sense of research evidence and thus begins to close the gap between research and practice. q Randomised controlled trials can minimise bias and use the most appropriate design for studying the effectiveness of a specific intervention or treatment. q Systematic reviews are particularly useful because they usually contain an explicit statement of the objectives, materials and methods, and should be conducted according to explicit and reproducible methodology. q Randomised controlled trials and systematic reviews are not automatically of good quality and should be appraised critically. www.evidence-based-medicine.co.uk Prescribing information is on page 8 1 What is critical appraisal What is critical appraisal? Critical appraisal is one step in the process of evidence-based clinical practice. Evidencebased clinical practice...

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...Marketing Department, University of Strathclyde, Glasgow G4 0RQ, United Kingdom e-mail: 1sh@ukm.my 1,3 ABSTRACT This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire administered online was used to gather data on perceptions, satisfaction, and behavioral intentions with regard to online retailing services. The t-test results showed that, in general, students' attitude towards online retailing services is similar to that of non-students. Therefore, undergraduate students may be reasonable surrogates for consumers in research on online retailing. Keywords: internet users, electronic commerce, online consumer attitudes, online retailing services, student surrogates INTRODUCTION The usage of the internet as a communication and transaction medium in consumer markets is growing rapidly (Castells, 2000; Hart, Doherty, & EllisChadwick, 2000). In line with this expansion, consumer-based electronic commerce has become an emerging research area (e.g. Demangeot & Broderick, 2006, 2007; Teo, 2006; Tih & Ennis, 2006a, 2006b). In particular, a stream of research addressing issues related to online consumer attitudes (e.g. George, 2004; Wang, Chen, Chang, & Yang, 2007) and behaviors (see Cheung, Chan, & Limayem, 2005 for a review) has emerged. Although...

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...Importance Of Research Research is tool, which is utilized by my organizations and co-operations to have a fundamental knowledge of goods, products, and also to finding out consumer behavior. It is also a systematic investigation into the study of materials and sources inn order to establish facts and reach new conclusions. Research informed the marketers of Glidden paint because it helped them start from were the audience was which was Walmart in this case scenario. A marketer finds out what you want, and creates or finds product that fits you. Research aided the marketers of Glidden paint to come to a conclusion that not only should you hypothesize, you should also carry out experiments as well. In this case we see that the help of experiments helped them realize that Walmart’s brand name of saving money was not deterring the perceived quality of the paints. Meaning that Walmart’s cheap pricing of goods played no part in the durability of the paint. Research helped the marketers of Glidden paint realize that they could revamp the Walmart paint section, which has been ignored for years. They are confident that Glidden paint will do great numbers because they have raised awareness and created a media platform that consumers can interact with the most. Not only has research helped in satisfying consumer wants, it also gives the marketer an in-depth knowledge on the frequent changes of consumer taste. Research helped Glidden paint marketers realize...

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...researchResearch is the investigation into and the study of new materials in order to establish facts and reach new conclusions. It is swork undertaken on a systematis basis in order to increase the stock of knowledge. Research is a key aspect of journalism and as researchers we employ various sourdes and methods of research. Throughout this essay I will explore and examine the different sources available to journalists, the different types of interviews and I will describe the need for appropriate referencing of all source of material. Sources available. We live in an age overflowing with source materials, and these sources are easily accessible to us. The two main types of sources are primary and secondary sources. A pimary source is information that is gathered from an original source. These include; intervies, questionairres, surveys, observation, histoical documents and experiments to name but a few. A secondary source is information that has already been gathered by other people and/or organisations. A secondary source interpets and analyzes primary sources. (Locke, 2013) There are both online and offline secondary sources. Primary Surveys and questionnaires A very important aspect of research work is using surveys. Surveys are a primary source.There are two main types of surveys, a questionnarrie and an interview. Surveys and questionnaires are usually composed of one or more questions that are directed to a certain target audience. Questionnaires have advantages...

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