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CHAPTER I EXECUTIVE SUMMARY Dragon Noodles Restaurant came from Japan. The owner of the restaurant is Mr. Akihiro Agatsuma, a Japanese national. Mr. Akihiro wanted to share the culture of Japan by establishing a restaurant here in the Philippines. Dragon Noodles have four branches here in Pampanga. The main branch is located here in Angeles City and the other branches are in Subic, City of San Fernando and Seaside Clark. They have started their operations last 2010. The researchers have decided that there is a need to suggest strategies that will promote the existence of Dragon Noodles. Distribution of flyers and posters is considered the initial step in promoting Dragon Noodles to the people. Tarpaulins or other print advertisements must be place in peculiar locations to catch attention. During off peak hours, discounts on some food will be implemented to create demand. This will include customers with the modest budget including the students. Upon the implementation of the proposed strategies, the restaurant can expect for more customers to come and an improved service can contribute in creating loyal customers. This is what the researchers want to create because loyal customers are effective medium to market and promote the restaurants. Through word of mouth, satisfied customers speak a good experience and this is an inexpensive form of marketing strategies.

CHAPTER II CORPORATE CONNECTION This chapter will state who are the suppliers of Dragon Noodles which can provide them a good quality of product. The DRAGON NOODLES has own supplier where every day the supplier gives the fresh products for the establishment. WAREHOUSE IN PANDAN is their supplier where in they get the following: these are supervised by Ms. Rosalie Quintal. * Alcoholic and non- alcoholic beverages like * Mineral water * Nestea * C2 * Sprite * Sparkle * Beer In JAPAN they also have their product supplier where in they get the following products. * Noodles * Sauces for their noodles * Wasabi * Red ginger and etc.

CHAPTER III ENVIRONMENTAL ANALYSIS AND FORCASTING This focuses on Evaluation of the possible or probable effects of external forces and conditions on an organization's survival and growth. A. SWOT ANALYSIS STRENGTHS Employees Employees are the most important part of an establishment because they are the one who deliver the service to their market. They have approachable employees. They treat their customers like V.I.P. They know how the customers feel when entering upon their establishment. Good Theme and Concept of the Establishment Having a good idea about the theme and concept of an establishment can help the establishment to be unique. Dragon Noodles has a good ambiance that the customers really feel at home. They can relax and feel comfortable. The theme is a modern type of Japanese restaurant where you can experience a relaxing ambiance. Facilities Functional and clean tools and equipments are the ones which can contribute a lot to Dragon Noodles. They can operate continuously because of the functional facilities. WEAKNESSES Limited Menu Lists The menu list is not that attractive and appealing to the customers. It has limited choices of meals and most of it is noodles. In order to make it one of the strength, they can put other new dishes and remove the slow moving product. Lack of Promotional Activities This is one of the weaknesses of Dragon Noodles; they do not focus on their promotional strategies. They do not distribute brochures or flyers that may help the establishment to become known here in Pampanga. OPPORTUNITIES Malls There are two malls that are near to Dragon Noodles. It can help the establishment to have customers. Many people would go to malls to have fun and to eat with their friends or barkadas and relatives. Schools or Universities In Angeles, there are a lot of schools and Universities that can contribute to the establishment’s market. The students can be a market and as teenagers, they are the ones who can promote the establishment. Competitors Competitors can be an opportunities, because if there is stiff competitions, the establishment can think of new ideas that can make the establishment unique.

THREATS Fast food Chains There are a lot of fast food restaurants that can affect the people to eat in Dragon Noodles. Most of the time the customers want a fast food restaurant rather than others Climate The changes in climate are ones which can affect also the people to go out. By that they choose to eat alternatives like instant noodles at home because it is more convenient rather than going. Bar near Dragon Noodles Most of today’s generation, people would like to go in a bars to have party rather than in a restaurant like Dragon Noodles.

B. COMPETITORS ANALYSIS This focused on the assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. FIRST LEVEL OF COMPETITORS - A company can view its competitors as other companies that offer similar products and services to the same customers at a similar price at this level. Dragon Noodles view its first level competitors in this establishment. Hongkong Noodles offering same service and product at the same price and cost in the dragon noodles they also have the same target market as like students and foreigner. * Hongkong Noodles SECOND LEVEL OF COMPETITORS -A company can see its competitors as all companies making same product or class or products. Dragon Noodles view its second level competitors in this establishment because Chowking offering same products but it has different service and different price like in Dragon Noodles. * Chowking THIRD LEVEL OF COMPETITORS -A company can see its competitor more broadly as all companies supplying the same service. These are the establishment that offering same service of the dragon noodles but they do not offer product like Dragon Noodles. * DAINTY TEA HOUSE AND CAFÉ * PERFECT LOAF BAKERY * MAMASUK * EVERYBODY’S CAFÉ * PIZZA HUT FOURTH LEVEL OF COMPETITORS -A company can see its competition even more broadly as all companies that compete for the same consumer money. These are the establishments that have different services and products like in Dragon Noodles. * JOLLIBEE * MCDONALD

C. PRODUCT ANALYSIS This focuses on the slow moving and best selling products of a particular establishment. Slow moving products are those items that are not appealing to the consumers preferably the quantity or those which has a high cost that does not fit into the budget of the customers, while on the other side best selling products are much likely to consumed items which are good in quality and quantity, into the budget and attracts customers easily. Here are the lists of Dragon Noodles product SLOW MOVING PRODUCT * KOROKKE- a Japanese style French fries potato worth 70.00 in 3 pieces. * GYOZA- typically consist of a ground meat and/or vegetable filling wrapped into a thinly rolled piece of dough, which is then sealed by pressing the edges together or by crimping worth 80.00 in 6 pieces . * STANDARD SYOYU RAMEN- taste of Japanese Syoyu soup noodle worth 65.00 * YAKISOBA

BEST SELLER PRODUCT * TONKOTSU RAMEN- a taste of thick pig soup noodle, it is 70.00.

D. CUSTOMER ANALYSIS Customer Analysis can help the establishment to figure out who are their potential customers. In this chapter, the researchers survey different markets to determine which of these markets know the Dragon Noodles In order to determine the target market and potential customers of Dragon Noodles, a total of 65 respondents with different nationality were asked to participate. To achieve the information, certain inclusion criteria were imposed.

Nationality

Most of the respondent are Filipinos which are the adults and teens which is 41% of the respondents, 32% are Japanese and 27% are Foreigners.

Age

In the graph show above, 74% comes from 16 yrs to 21 yrs old this means that most who answered the survey are teenagers. 16% come from 22 yrs to 33 yrs old and last is 10% which comes from 37 yrs old above.

Civil Status

83% who answered the survey are single and 17% are married.

1. Have you visit Dragon Noodles?

In the graph above, 74% are no which means that most of them do not know dragon noodles and 26% for yes which means there few who have visited the restaurant. If yes, how did you know about the Dragon Noodles?

63% comes from the recommendation of friends or families, 31% is others which they have just saw it. 6% comes from poster and 0% comes from the internet.

If no, what kind of restaurant do you visit?

46% of the respondent go to a fast food kind of restaurant, 23% of them visit casual dining, 15% in fine dining and 16% would rather go in a café style to have a coffee break. 2. How often do you visit a restaurant?

38% of them go to a restaurant once a month, 30 % of them go to a restaurant once a week, and 17% are those who go twice a week and 15% for others for those who go trice of 4 times a week.

3. How much are you willing to spend in a meal?

33% are willing to spend 100 to 200 php, and 200 to 300 php, it’s because some have their work already and some have the budget to spend it. 23% wants to spend 50 to 100 php and 11% are those mature person who are willing to spend 300php and above 4. How would you describe the food in general?

58% of them want their money to spend with a good value of food, 42 % of them are reasonable and 0% for the bad food in general.

5. With whom do you usually eat with a restaurant?

45% of them are dining with their families and friends, 8% are those who dine with their partners and 2% are others 6. What do you consider whenever you go in a restaurant?

48% of them wants quality services in a restaurant, 27% are those who are price conscious, 20% wants the restaurant to be relaxing and 5% for others. 7. What is your basis in selecting food?

63% of them wants their food to be tasty and delicious, 34% of them are those who are health conscious, 3% for the appearance and 0% for the portion size. 8. Are you concerned about the types of food they eat? (i.e do they consider whether they are healthy for them)

59% are those people who are not always concerned on what they because they just actually think of it sometimes, 38% are those who are concerned on what they eat and 3% for those who are not concerned on what they eat. 9. Is the price reasonable?

87% of them said yes if the price is reasonable and 13% said no 10. Are those restaurants meeting their expectations in their establishment?

57% said yes because these are the people who already dine in a restaurant and 16% of the respondents thought that the restaurant that they know don’t meet their expectations and 27% are those who says that some of the restaurant don’t meet their expectation and some are not.

CHAPTER IV SEGMENTING AND TARGETING SEGMENT OF CURRENT MARKET * The establishment’s first market are those foreigners who are familiar to their products specially Japanese and Koreans. Dragon Noodles is a restaurant who caters their preferences because they have noodles, Ramen and other Japanese dishes. The population of these foreigners in Angeles is increasing so they care capturing these markets.

* Second is in the region. Filipinos are not familiar with these dishes and their preferences do not match these. Maybe it is difficult for the establishment to introduce their product to the region because they do not know the appearance and taste of the dishes. But when the establishment has captured the market, this will increase their profit and not only that, loyalty among customers will happen. * And for those Filipinos that imitating the Japanese and Korean culture, they are familiar to these dishes because their hobby is to imitate what their idol wear, eat and do. With this kind of interest among people, they can come to Dragon Noodles to eat ramen and most of the Koreans and Japanese love to eat. POTENTIAL TARGET MARKET * Japanese are more profitable among markets because Dragon Noodle is a Japanese Restaurant which means that all products that they served are Japanese food. And there are Japanese here in Philippines that have Filipino friends, they can tell about the establishment and to eat there.

CHAPTER V NEXT YEAR’S OBJECTIVES AND QUOTAS This will provide the establishment with a plan to follow and the ability to recognize the point to achieve success. GENERAL OBJECTIVES The main objectives of Dragon Noodles is to be known as a best noodle restaurant not just in Pampanga but all over the Philippines, promote their product, to increase their sales and profit by meeting their target and to reach their quotas that will increased 20% for the year 2012. SHORT TERM GOALS * To improve their menu prices to attract more customers * To trained their employees to have a good customers- employee’s relationship. * To satisfy the needs of their existing customer and future customers LONG TERM GOALS * To expand more branches in the Philippines. * To make their establishment well-known and visible to the public. * To have a good positioning of their product in peoples mind. (eg. When it comes in noodles, dragon noodles is the first establishment that comes in mind) MARKETING OBJECTIVES * To introduce new Japanese products to their potential markets * To decrease their price but not the quality of their product and service. * To be more accessible and visible to everyone * To have advertisements that may help them in promoting their establishment. SALES OBJECTIVES * To meet their target in sales and to reach their annual quota in order to maintain the good quality of their products and sustain the needs of their valuable customers. QUOTAS Dragon Noodles for the monthly sales is P 96,000 and P 1,152,000 for its annual sales. This year quotas were to increase its prior sales by 20% or P 19,200 per month and P 230,400 for the year 2012.

CHAPTER VI ACTION PLAN: STRATEGIES AND TACTICS This chapter provides proposed list of strategies to achieve the goals of Dragon Noodles. This served as an overview on the said proposed strategies and tactics in meeting their target. PROMOTIONAL STRATEGIES * Having a loyal customers by means of word of mouth * Distribution of fliers, brochure and other promotional activities that may help the establishment to be well known. * Having a site that may help the establishment more accessible to the public. PRODUCT STRATEGIES The establishment may use the following in order to meet their target and goals * Coupons- giving certificates that offer buyers’ savings when the purchased specific product. * Price decrease- decreasing price can attract the customers to eat in a noodle restaurant. * Free tasting- in having a new product, dragon noodles must have a sample of their product for the potential customers. PLACE STRATEGIES * Putting a tarpaulin that have a directional sign to have a more visible establishment. * Giving brochures that have a map where the establishment is located * Placing a informational site of the company. SERVICE STRATEGIES * Conduct seminars to give the employees to have a new idea that can can be share in the company. * Having an orientation in the new applicant to have an overview in the establishment. (eg. Mission and vision of the establishment, policies etc.) * Trainings- doing some trainings ca improve the personalities, skills and knowledge of the employees which lead to have a good service.

CHAPTER VII RESOURCES NEEDED TO SUPPORTSTRATEGIES AND MEET OBJECTIVES This chapter discusses the necessary resources needed to accomplish and implement the proposed strategies and tactics STAFF PERSONEL/EMPLOYEES Giving attention into every detail-Is thorough in accomplishing a task with concern for all the areas involved, no matter how small Restaurants and any other establishments need people who can handle both the small and large parts of a task. Employees should monitor what are the needs and wants of their guest and customers, so that they can meet all of the expectations needed, perform task accurately and accomplishing the given service completely. * Training- employees do have a significant role in business/establishment. Training provides employees the skills and knowledge that they need in their related job, its purpose is to help an organization to fulfill its future manpower needs. To make the job challenging and interesting. To bridge gap between skills requirement and skills availability. * Follow up- once you have made contact with business prospects, it's important to follow up. If you are in sales or provide a service, clients are money. Following up with business prospects is a key component of your success. There are a number of acceptable ways in which you can follow up with prospective clients. Different methods work with different situations. The important thing to remember is to follow up in a couple of days.

FINANCIAL RESOURCES It is the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by a company. This is a great factor in putting up and maintaining a business especially when a specific establishment is experiencing its crisis; it is important that there is always an available financial resource to sustain the service and needs of a business. 1. Financial statement- (or financial report) is a formal record of the financial activities of a business, person, or other entity. The objective of financial statements is to provide information about the financial position, performance and changes in financial position of an enterprise that is useful to a wide range of users in making economic decisions. Financial statements should be understandable, relevant, reliable and comparable. Reported assets, liabilities, equity, income and expenses are directly related to an organization's financial position. 2. Balance sheet or statement of financial position- is a summary of the financial balances of a sole proprietorship, a business partnership or a company. Assets, liabilities and ownership equity are listed as of a specific date, such as the end of its financial year. A balance sheet is often described as a "snapshot of a company's financial condition". 3. Income Statement- Also known as the "profit and loss statement" or "statement of revenue and expense". A financial statement that measures a company's financial performance over a specific accounting period. Financial performance is assessed by giving a summary of how the business incurs its revenues and expenses through both operating and non-operating activities. It also shows the net profit or loss incurred over a specific accounting period, typically over a fiscal quarter or year.

TECHNICAL RESOURCES Advertisement- is done in a lot of different ways. For example: Newspaper adverts, Pamphlets, TV, Radio and through internet. Promoting dragon noodles through this strategy can increase its popularity and image in its target market. PRODUCT/BRAND STRATEGY It is defined as a long-term plan for the brand including a determination of key consumers and an understanding of what those consumers need to know about the product and experience. This should precede all other marketing, including naming, as everything should flow from the brand strategy. This is needed so it will mark into the customers what dragon noodle is offering, from its Japanese noodles up to its Japanese native drink.

PROMOTIONAL STRATEGIES There are many different types of promotional strategies an establishment can implement, and promotional products are just one of them. You need to have complete campaign and strategy in place. Here are a few strategies that can be employed. Media releases Events and Networking.

CHAPTER VIII MARKETING CONTROL This chapter will give some alternatives in case of having conflict in the proposed plan. This can be options for achieving their objectives. Providing alternative strategies can be implemented to assure that the objectives shall be achieve. GENERAL OBJECTIVES Dragon Noodle’s objectives is to be known as a best noodle restaurant not just in Pampanga but all over the Philippines, promote their product, to increase their sales and profit by meeting their target and to reach their quotas that will increased 10% for the year 2012.

ALTERNATIVE STRATEGIES: PLAN B SALES PROMOTION Commonly used to obtain an increase in sales short term. Could involve using money off coupons or special offers. This is one of good strategies when there are special occasion like Christmas season or Graduation Month. ATTRACTIVE MENU Menu is a reflection of the restaurant itself. Having a attractive menu can make the customers more profitable, this can make their mind to buy some products that are appealing by simply looking at the menu. EXCELLENT SERVICE Employees must give good service to the customers to stand out from other competitors. They should be hospitable from the time that the customers arrived to the establishment until they depart.

ALTERNATIVE STRATEGIES: PLAN C MENU TACTICS Introduction of new product must be applied. Slow moving product must be removing in order to promote the new product. Having a good chef can be a source of the ideas that the establishment accept. PERSONAL SELLING Selling a product service one to one. This can be done by the employees who make a suggestive selling to the customers. This can help the slow moving product to become known. PLAYING SAFE This strategy means that Dragon Noodles do nothing. This can help the establishment to minimized the costs that can be used in some ideas which are not so effective and not that too sure for the outcome.

CHAPTER IX PRESENTING AND SELLING THE PLAN This chapter will give financial information about Dragon Noodles Operation for the year 2011 Financial Statement Having a financial repost can help the establishment to control their operational costs for a given period of time. This information serve as a reviewer for having a good financial health. Dragon Noodles Restaurant Income Statement For the Year Ended December 31, 2011 Total Revenue P 1,152,000 Less: Expenses Salaries and Wages 235,200 Utilities Expense 270,480 Marketable Securities 79,440 Rent Expense 300,000 Total Expenses: (885,120) Net income P 266,880

Dragon Noodles Restaurant Income Statement For the Year Ended December 31, 2012 Total Revenue P 1,152,000 230,400(20%) 1,152,000 Less: Expenses Salaries and Wages 235,200 Utilities Expense 270,480 Marketable Securities 79,440 Rent Expense 300,000 Total Expenses: (885,120) Net income P496, 280

CHAPTER X PREPARING FOR THE FUTURE In order to be successful in business, the establishments must be aware of their future. They must look forward to it. FLUCTUATION IN ECONOMY: RECESSION Fluctuation is economy are caused by uneven government policies whereas others believe that these same government policies are responsible for balancing fluctuations in the economy that are caused by the inherent nature of the market. Regardless of the reason, fluctuations in the economy are now a natural part of life. Political responses to these economic fluctuations are also now a part of modern life Economic recession refers to a period of time in which the public has less faith in the economy than in normal times. This is because economic recession is marked by general trends of decreases in overall output as well as employment. To address this problem, good marketing strategies must be implemented. Being frugal and wise can help Dragon Noodles to survive. Take a small step to save money, analyzing the menu, and watching a payroll are some ways. CHANGES IN INCOME LEVELS What their current debt levels are - they might have had a spending spree for the last year such as eating in lavish and elegant restaurant and now need to think about paying back the debts on those credit cards they used for their expense. Changes in prices of raw materials - oil, metals, fuel, energy and so on( if the materials and ingredients needed in a food industry increases expect that the products that they will produce will increase also but if it will just remain on it current price, product will also be stable on their current cost.) Dragon Noodles must have good policies about payroll. Their employees must have their compensation to avoid high rate of turnover.

PRICE HIKE OF THE PRODUCT The state of our economy is not that stable, there are times that it is good or bad. Because of this, some food products are increasing in their price. This causes some restaurant to remove some of their dishes. This is one of the problems that will affect the food industry. When it comes to restaurant business (Dragon Noodles) it’s just the same like the other restaurant that they need to earn a lot of profit, because of this problem Economic changes, just like what we have said that it has a possibility that they will remove some of the dishes that they have, we need to make our restaurant or establishment to be known and well promote to the other target markets. That’s why the researchers are recommending that they need to have more endorsements to gain the profit that they expected to that day. Not just that our establishment will be known in some other places or outside Pampanga.

CLIMATE Emerging hazards in primary production could influence the design of the safety management systems required to effectively control those hazards and ensure the safety of the final product. Furthermore, increasing average temperatures could increase hygiene risks associated with storage and distribution of food commodities. This will trigger bacteria’s to react wherein they are capable of that temperature. Dragon Noodles must be aware on what season will it be. If it is a rainy day, they can turn their storage temperature to the standard because as we know it is cold when raining. By the time the day is sunny, they must monitor on how the temperature is because they have to adjust when it is too hot.

TRENDS Dragon Noodles must cope up in this new generation where all thing are fast trending. One of this is health trend. According to the survey many of the people considered the nutritional value of a dish for them to secure their proper diet.

DRAGON NOODLES IN THE FUTURE In the future, Dragon Noodles become popular in town. When it comes in noodles, they are the ones which can provide a affordable and quality food and services. Their goals were about to achieve by having a good strategies. And this may possibly continue for the success of Dragon Noodles.

CONCLUSION AND RECOMMENDATIONS In doing such marketing plan, the researchers have noticed that Dragon Noodles in not that so aware on how to promote their establishment. Having good and effective marketing strategies can improve not just the popularity of an establishment but also increase the income in order to survive. All businesses have their SWOT (strengths, weaknesses, opportunities and threats) that can help the management to become aware in their environment. The researchers had identified the problem of Dragon Noodles that made them decide to focus on their promotional strategies. In their recent survey, most of the respondents are not aware of the establishment. In conducting strategies you must consider the SWOT (Strengths, Weaknesses, Opportunities and Threats) of Dragon Noodles. The management admits that they want to become popular in the city. Having a fast changing environment, implementing their strategies is always interrupted. In this paper, the researchers have recommendations that can help Dragon Noodles to survive. Dragon Noodles have four employees without shifting, they work 12 hours a day. The researchers recommend that the management must accept OJTs to help them in making a fast and friendly service. The researchers also recommend having on-call employees; these are employees who can be contact every peak day. Management can contact these so the customers will be having the good service from the employees. It lessens the waiting time of the customers and also to maximize the time of the employees.

APPENDIX A: SURVEY QUESTIONNAIRE SAMPLE Greetings! We are the students from Holy Angel University (HAU), 3RD year college, taking up Hotel and Restaurant Management (HRM). Part of our requirements, is to create marketing plan for our Hotel and Restaurant Marketing (HORMAR) subject. We hope you can provide us initial information regarding this matter. Thank you and God bless. Nationality: _____________ Age: ______ City Address: _________________ Gender: □ Male □ female Occupation: ________________ Civil Status: ___________ Have you visit Dragon Noodles? □Yes □No If yes, how did you know about the Dragon Noodles? □Recommendation by someone □Internet □Poster □Others (please specify) If no, what kind of restaurant do you visit? □Fast Food □Fine Dining □Casual □Cafe 1. How often do you visit a restaurant? □ Once a week □ Once a month □ Twice a week □ Others (Please Specify) 2. How much are you willing to spend in a meal? □ P50.00-100.00 □P200.00-300.00 □P100.00-200.00 □P300.00-above

3. How would you describe the food in general? □Good value for money □Reasonable □Bad 4. With whom do you usually eat with in a restaurant? □Family □Partner □Friends □Others (Please Specify) 5. What do you consider whenever you go in a restaurant? □Ambiance □Quality Service □Price □Others (Please Specify) 6. What is your basis in selecting food? □Nutritional Value □Appearance □Portion Size □Taste 7. Are you concerned about the types of food you eat (i.e. do you consider whether they are healthy for you? □Most of the time □sometimes □never 8. Is the price reasonable? □Yes □No 9. Are those restaurants meeting your expectations in their establishment? □Yes □No □Sometimes

APPENDIX B: SURVEY QUESTIONNAIRE SAMPLE (RESULT) Nationality: Filipino (41%) Japanese (32%) Foreigner (27%) Age: 16 yrs to 21 yrs old (74%) 22 yrs to 33 yrs old (16%) 37 yrs old - above (10%) Civil Status: Single (83%) Married (17%) 1 Have you visit Dragon Noodles? Yes (26%) No (74%) If yes, how did you know about the Dragon Noodles? Recommendation by someone (63%) Internet (0%) Poster (6%) Others (please specify) (31%) If no, what kind of restaurant do you visit? Fast Food (46%) Fine Dining (15%) Casual (23%) Café (16%) 2 How often do you visit a restaurant? Once a week (30%) Once a month (38%) Twice a week (17%) Others (Please Specify) (15%) 3 How much are you willing to spend in a meal? P50.00-100.00 (23%) P200.00-300.00 (33%) P100.00-200.00 (33%) P300.00-above (11%) 4 How would you describe the food in general? Good value for money (58%) Reasonable (42%) Bad (0%) 5 With whom do you usually eat with in a restaurant? Family (45%) Partner (8%) Friends (45%) Others (Please Specify) (2%) 6 What do you consider whenever you go in a restaurant? Ambiance (20%) Quality Service (48%) Price (27%) Others (Please Specify) (5%) 7 What is your basis in selecting food? Nutritional Value (34%) Appearance (3%) Portion Size (0%) Taste (63%) 8 Are you concerned about the types of food you eat (i.e. do you consider whether they are healthy for you? Most of the time (38%) sometimes (59%) never (3%) 9 Is the price reasonable? Yes (87%) No (13%) 10 Are those restaurants meeting your expectations in their establishment? Yes (57%) No (16%) Sometimes (27%)

BIBLIOGRAPHY http://www.uncg.edu/hrs/detail.htm http://en.wikipedia.org/wiki/Training http://www.businesswritingblog.com/business_writing/2006/03/follow_up_on_fo.html http://books.google.com/books/about/Managing_Financial_Resources.html?id=hH9C2YvWb3IC http://en.wikipedia.org/wiki/Financial_statement http://en.wikipedia.org/wiki/Balance_sheet http://www.investopedia.com/terms/i/incomestatement.asp http://www.technicalresources.com/ http://custom-writing.org/blog/writing-tips/free-research-paper-writing-tips/205.html http://en.wikipedia.org/wiki/Types_of_restaurant http://hitechstartups.wordpress.com/2007/12/21/alternative-marketing-techniques-for-entrepreneurs/ http://www.learnmarketing.net/promotion.htm http://restaurants.about.com/od/menu/a/Menu_Design.htm http://rrgconsulting.com/ten_restaurant_financial_red_flags.htm http://www.everythingre.com/Fluctuation_in_economy_recession_and_expansion http://restaurants.about.com/od/finances/a/RestaurantRece.htm

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...Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research in Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5. Research Design 6. Data – Collection Methodology, Primary Data – Collection Methods / Measurement Techniques – Characteristics of Measurement Techniques – Reliability, Validity etc. – Secondary Data Collection Methods – Library Research, References – Bibliography, Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan – Sampling & measurement 9. Data analysis – Tabulation, SPSS applications data base, testing for association 10. Analysis Techniques – Qualitative & Quantitative Analysis Techniques – Techniques of Testing Hypothesis – Chi-square, T-test, Correlation & Regression Analysis, Analysis of Variance, etc. – Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. .Computer Aided Research Methodology – use of SPSS packages Reference Text 1. Business Research Methods – Cooper Schindler 2. Research Methodology Methods & Techniques – C.R.Kothari 3. D. K. Bhattacharya: Research Methodology (Excel) 4. P. C. Tripathy: A text book of Research Methodology in...

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...Research Research is a systematic inquiry to describe, explain, predict and control the observed phenomenon. Research involves inductive and deductive methods (Babbie, 1998). Inductive methods analyze the observed phenomenon and identify the general principles, structures, or processes underlying the phenomenon observed; deductive methods verify the hypothesized principles through observations. The purposes are different: one is to develop explanations, and the other is to test the validity of the explanations. One thing that we have to pay attention to research is that the heart of the research is not on statistics, but the thinking behind the research. How we really want to find out, how we build arguments about ideas and concepts, and what evidence that we can support to persuade people to accept our arguments. Gall, Borg and Gall (1996) proposed four types of knowledge that research contributed to education as follows: 1. Description: Results of research can describe natural or social phenomenon, such as its form, structure, activity, change over time, relationship to other phenomena. The descriptive function of research relies on instrumentation for measurement and observations. The descriptive research results in our understanding of what happened. It sometimes produces statistical information about aspects of education. 2. Prediction: Prediction research is intended to predict a phenomenon that will occur at time Y from information at an earlier time X. In educational...

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...Contents TITLE 2 INTRODUCTION 3 BACKGROUND OF THE STUDY 3 AIM 4 OBJECTIVES 4 RESEARCH QUESTIONS 4 LITERATURE REVIEW 5 METHODOLOGY AND DATACOLLECTION 5 POPULATION AND SAMPLING 6 DATA ANALYSIS METHODS 6 PARTICIPANTS IN THE STUDY 7 STUDY PERIOD (GANTT CHART) 8 STUDY RESOURCES 9 REFERENCES 9 BIBLIOGRAPHY 9 APPENDICES: 10 * The Impact of Motivation through Incentives for a better Performance - Adaaran Select Meedhupparu Ahmed Anwar Athifa Ibrahim (Academic Supervisor) Applied Research Project to the Faculty of Hospitality and Tourism Studies The Maldives National University * * Introduction As it is clear, staff motivation is important in all the sectors especially in the tourism sector where we require highly skilled employees to get the best of their output to reach the organizational goals. Therefore, organizations spend a lot on their staff motivation in terms of different incentive approaches, such as financial benefits, training and development, appreciations, rewards and promotions. As mentioned in the title, the outline of the findings will be focused on the motivation of the staffs on improving their performances by the different incentive packages that they get at the resort. This study will be executed at Adaaran Meedhupparu by giving questionnaire to the staff working in different departments to fill up and return to the scholar to examine the current situation of staff satisfaction on motivation to do...

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...STEP 1etasblish the need for research We have to consider if it is a real need for doing a research? Research takes time and costs money. If the information is already available, decisions must be made now, we cant afford research and costs outweigh the value of the research, then the research is not needed. Step 2 define the problem or topic State your topic as a question. This is the most important step. Identify the main concepts or keywords in your question. Problem maybe either specific or general. Step 3 establish research objective Research objectives, when achieved, provide the Information necessary to solve the problem identified in Step 2. Research objectives state what the researchers must do. Crystallize the research problems and translate them into research objective. At this point, we will pin down the research question. Step 4 determine research design The research design is a plan or framework for conducting the study and collecting data. It is defined as the specific methods and procedures you use to acquire the information you need. based on the research objectives, we will determine the most appropriate research design: qualitative and/ or quantitative. • Exploratory Research: collecting information in an unstructured and informal manner. • Descriptive Research refers to a set of methods and procedures describing marketing variables. • Causal Research (experiments): allows isolation of causes and...

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...Research Article Research is important to every business because of the information it provides. There is a basic process to researching information and that process begins by deciding what information needs to be researched. The next step is to develop a hypothesis, which describes what the research paper is about and what the researcher’s opinion is regarding the topic. The research article chosen for this paper is titled, “The Anchor Contraction Effect in International Marketing Research.” The hypothesis for this paper is, “This raises the issue of whether providing responses on rating scales in a person’s native versus second language exerts a systematic influence on the responses obtained.” Simply explained, the hypothesis of this paper is to determine whether research questions should be in a person’s native language rather than expecting them to respond to questions in a language in which they might not be fluent. The hypothesis of this paper was accepted based on the research data gathered by the research team. This hypothesis was supported by nine studies using a variety of research methods. The research methods provided data that demonstrated the level of inaccuracy based on questions being asked in a language that was not the respondent’s native language. The research data provided insight into the probability of more accurate results when the respondent was asked questions in a manner that related well with their culture. There are several implications...

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...ACE8001: What do we mean by Research? & Can we hope to do genuine Social Science Research (David Harvey)  What do we mean by research? What might characterise good research practice? There is no point in us trying to re-invent the wheel - other and probably more capable people than us have wrestled with this problem before us, and it makes good sense and is good practice to learn what they have discovered.  In other words - we need to explore more reliable and effective methods and systems for the pursuit of research than we have been doing so far. What is research? Dictionary Definitions of Research: * "The act of searching closely or carefully for or after a specified thing or person" * "An investigation directed to discovery of some fact by careful study of a subject" * "A course of scientific enquiry" (where scientific = "producing demonstrative knowledge") Howard and Sharp (HS) define research as:  "seeking through methodical processes to add to bodies of knowledge by the discovery or elucidation of non-trivial facts, insights and improved understanding of situations, processes and mechanisms".  [Howard, K. and Sharp, J.A. The Management of a student research project, Gower, 1983 - a useful and practical “how to do it” guide] Two other, more recent guides are: Denscombe, Martyn, 2002, Ground rules for good research: a 10 point guide for social research,  Open University Press. Robinson Library Shelf Mark: 300.72 DEN, Level 3 (several copies)...

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...solve analytic models or whatever, but they often fail to demonstrate that they have thoroughly thought about their papers—in other words, when you push them about the implicit and explicit assumptions and implications of their research models, it appears that they haven’t really given these matters much thought at all.[1] Too often they fall back on saying that they are doing what they are doing because that is the way it is done in the prior literature, which is more of an excuse than a answer. (Of course, once a researcher reaches a certain age, they all feel that youngsters aren’t as good as they were in the good old days!) Therefore, in this class we shall go beyond simply studying research in managerial accounting. For many of you, this is your first introduction to accounting research and to PhD level class. Hence, in these classes we shall also learn how to solve business problems systematically and to understand what it means to have thoroughly “thought through” a paper. We begin not with academic research, but with some real world cases, because we should never forget that ours is an applied research field: accounting research is a means towards the end of understanding business and is not an end in itself, in the way pure science research is. Developing a systematic procedure for solving a real world business problem is the starting point for developing a...

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...manger know about research when the job entails managing people, products, events, environments, and the like? Answer: Research simply means a search for facts – answers to questions and solutions to problems. It is a purposive investigation. It is an organized inquiry. It seeks to find explanations to unexplained phenomenon to clarify the doubtful facts and to correct the misconceived facts. Research is the organized and systematic inquiry or investigation which provides information for solving a problem or finding answers to a complex issue. Research in business: Often, organization members want to know everything about their products, services, programs, etc. Your research plans depend on what information you need to collect in order to make major decisions about a product, service, program, etc. Research provides the needed information that guides managers to make informed decisions to successfully deal with problems. The more focused you are about your resources, products, events and environments what you want to gain by your research, the more effective and efficient you can be in your research, the shorter the time it will take you and ultimately the less it will cost you. Manager’s role in research programs of a company: Managing people is only a fraction of a manager's responsibility - they have to manage the operations of the department, and often have responsibilities towards the profitability of the organization. Knowledge of research can be very helpful...

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...Volume 3, number 2 What is critical appraisal? Sponsored by an educational grant from AVENTIS Pharma Alison Hill BSC FFPHM FRCP Director, and Claire Spittlehouse BSc Business Manager, Critical Appraisal Skills Programme, Institute of Health Sciences, Oxford q Critical appraisal is the process of systematically examining research evidence to assess its validity, results and relevance before using it to inform a decision. q Critical appraisal is an essential part of evidence-based clinical practice that includes the process of systematically finding, appraising and acting on evidence of effectiveness. q Critical appraisal allows us to make sense of research evidence and thus begins to close the gap between research and practice. q Randomised controlled trials can minimise bias and use the most appropriate design for studying the effectiveness of a specific intervention or treatment. q Systematic reviews are particularly useful because they usually contain an explicit statement of the objectives, materials and methods, and should be conducted according to explicit and reproducible methodology. q Randomised controlled trials and systematic reviews are not automatically of good quality and should be appraised critically. www.evidence-based-medicine.co.uk Prescribing information is on page 8 1 What is critical appraisal What is critical appraisal? Critical appraisal is one step in the process of evidence-based clinical practice. Evidencebased clinical practice...

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...ISS334: Information Systems Security (Project Description) * Each student work alone in this project (individual project). * Each student is required to complete a mid-size project, which includes proposal, implementation, and final demo or paper. * Students will be grouped into teams for the sake of presentations at the end of the semester. Marks allocated for each individual piece of the project are as follows: a) Proposal – 10% b) Project write-up – 22% c) Presentation – 8% Projects include but are not limited to: * Research Paper * You can work on original research problems. The outcome should be a paper with original technical contribution. Your grade on this will be judged on originality, soundness of the approach, and quality of presentation.  * Example Topics: * Vulnerability Analysis * Wireless Security * Intrusion Detection  * Authentication * Access Control * Authorization * DNS Security * Digital Watermarking * New Attacks * Survey Paper * You can write a paper that surveys a particular field on information security. The outcome should be a paper that summarizes the trend in the field you have chosen. Your grade will be judged on the completeness of the survey, the quality of the trend analysis, and the quality of presentation. * Example topics: * Vulnerability Analysis * Wireless...

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...Marketing Department, University of Strathclyde, Glasgow G4 0RQ, United Kingdom e-mail: 1sh@ukm.my 1,3 ABSTRACT This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A structured questionnaire administered online was used to gather data on perceptions, satisfaction, and behavioral intentions with regard to online retailing services. The t-test results showed that, in general, students' attitude towards online retailing services is similar to that of non-students. Therefore, undergraduate students may be reasonable surrogates for consumers in research on online retailing. Keywords: internet users, electronic commerce, online consumer attitudes, online retailing services, student surrogates INTRODUCTION The usage of the internet as a communication and transaction medium in consumer markets is growing rapidly (Castells, 2000; Hart, Doherty, & EllisChadwick, 2000). In line with this expansion, consumer-based electronic commerce has become an emerging research area (e.g. Demangeot & Broderick, 2006, 2007; Teo, 2006; Tih & Ennis, 2006a, 2006b). In particular, a stream of research addressing issues related to online consumer attitudes (e.g. George, 2004; Wang, Chen, Chang, & Yang, 2007) and behaviors (see Cheung, Chan, & Limayem, 2005 for a review) has emerged. Although...

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...Importance Of Research Research is tool, which is utilized by my organizations and co-operations to have a fundamental knowledge of goods, products, and also to finding out consumer behavior. It is also a systematic investigation into the study of materials and sources inn order to establish facts and reach new conclusions. Research informed the marketers of Glidden paint because it helped them start from were the audience was which was Walmart in this case scenario. A marketer finds out what you want, and creates or finds product that fits you. Research aided the marketers of Glidden paint to come to a conclusion that not only should you hypothesize, you should also carry out experiments as well. In this case we see that the help of experiments helped them realize that Walmart’s brand name of saving money was not deterring the perceived quality of the paints. Meaning that Walmart’s cheap pricing of goods played no part in the durability of the paint. Research helped the marketers of Glidden paint realize that they could revamp the Walmart paint section, which has been ignored for years. They are confident that Glidden paint will do great numbers because they have raised awareness and created a media platform that consumers can interact with the most. Not only has research helped in satisfying consumer wants, it also gives the marketer an in-depth knowledge on the frequent changes of consumer taste. Research helped Glidden paint marketers realize...

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