...Strategic Analysis of Ben & Jerry’s Homemade, Inc. Can B&J Serve a Double Scoop of Being Green and Making Green? ESM 210 Professor Delmas Final Paper November 21, 2000 Alex Tuttle Vicky Krikelas 1 BEN & JERRY’S ICE CREAM Table of Contents INTRODUCTION……………………………………………………………………………. MARKET DESCRIPTION………………………………………………………………….. FIRM DESCRIPTION………………………………………………………………………. THE MISSION STATEMENT……………………………………………………………… 1 1 1 2 GENERAL CORPORATE STRATEGY…………………………………………………… 2 CORPORATE ENVIRONMENTAL STRATEGY………………………………………… 4 STRATEGY ANALYSIS……………………………………………………………………... 8 Five Forces Model of Competition…………………………………………………….…8 SWOT Analysis…………………………………………………………………………..11 Key Success Factors……………………………………………………………………..11 STRATEGIC CONSISTENCIES……………………………………………………………..12 STRATEGIC DISCONNECTS……………………………………………………………….13 UNILEVER ACQUISITION………………………………………………………………….14 RECOMMENDATIONS & CONCLUSION………………………………………………...15 BIBLIOGRAPHY……………………………………………………………………………...17 Figures FIGURE 1. FIGURE 2. FIGURE 3. FIGURE 4. FIGURE 5. ANNUAL REVENUES…………………………………………………………..4 ANNUAL RECYCLING………………………………………………………...7 PORTER’S 5 FORCES MODEL ………………………………………………9 SWOT ANALYSIS………………………………………………………………11 KEY FACTORS OF SUCCESS………………………………………………..12 2 3 INTRODUCTION Ben & Jerry’s is an innovative leader in the super premium ice cream industry. The company blends a commitment to provide all natural, high quality ice cream with a commitment towards social activism and environmental...
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...Case Study: Ben & Jerry’s Homemade, Inc. Mohammad A. Hoque Professor Jane Storm MKT 315 Aug 27, 2011 Ben & Jerry’s expects more from its partners than simply earning profits Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of super-premium ice cream, frozen yogurt and sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a modest $12,000 investment. Ben & Jerry's is a founding member of Business for Social Responsibility ("BSR"), an association of some 1400 or so businesses that aims to furnish "members with innovative products and services that help companies be commercially successful in ways that demonstrate respect for ethical values, people, communities and the environment." The company is now a leading ice cream manufacturing company known worldwide for its innovative flavors and all-natural ingredients made from fresh Vermont milk and cream (www.benjerry.com). Ben & Jerry's corporate strategy strives to implement the three integrated missions described as: developing a high-quality product, achieving economic growth and profitability, and incorporating social activism. The general corporate strategy can be characterized as a focused or market niche strategy based primarily on product differentiation and quality production. Although focused differentiation strategies target a narrow buyer segment, this strategy helps Ben & Jerry’s gain a strong...
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...Case answers 1. The merger which was to be enacted in 2001 between the Alcatel, a telecommunication company in Paris- France and Lucent telecommunication and technology giants in the United States of America failed due to misunderstanding of the share-ability and resource control should they have collaborated in 2001 (Hartley 2010). The Lucent Company from US realized that Alcatel never intended to equally share and control the company after the merger; instead Alcatel intended to take over control of the merged company. To Lucent, this was not possible hence withdrawal from the deal leading to the collapse of the intended merger of 2001 (Advani 1998). However, due to frequent failure of Lucent company in merger deals, the company management realized that Alcatel intended to monopolize the merger company afterwards hence withdrawal from the deal (Anonymous 2004). From the consummated transatlantic relationships, the two telecommunication companies reengaged into merger deal, which was effected when the shareholders from the two companies came in to terms regarding the signing of the merger deal conducted on 7th Sept, 2006 (Mcfarlin & Sweeney 2008). The Alcatel company was however, not contented with the procedural ways and terms involved in handling both financial and management issues within the merged company (David 2008) 2. The merged company revised its financial concerns downwards which led to resignation of some top executives as well as business unit recognition...
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...Research the status of the merged company at the time of your reading of this case. What happened in the industry since the merger, and how is the company faring? (Financial report of Alcatel-Lucent : http://investing.businessweek.com) Cross-cultural misunderstanding and problems took place when American CEO Patricia Russo and French board member Serge Tchuruk were present at Alcatel Lucent. After their departure the organization took appropriate actions by placing French chairman Philippe Camus and Ben Verwaayen in position as the new heads. Philippe Camus is a French who lives in America so he was familiar with both the American and French culture. Ben Verwaayen, being a Dutch has no effect on the cultural as he had a neutral nationality in the company, but he was still closely familiar with cross-cultural issues. Most importantly, both executives were comfortable with working with each other and had no issues on personal level. Since then Alcatel-Lucent has impressively reported in 2009 for 15.2 billion Euros of revenue. The company is currently operating in more than 130 countries worldwide with both executives still in the same position. Moreover, Alcatel-Lucent was able to become worldwide leader in fixed broadband access market (2008), named ‘Strong Performer’ for Interaction-Centric Customer Service Solutions by Genesys (2008), won IEC InfoVision Award (2008), and ranked No.2 in Global Telecommunications Services Market (2008) (Alcatel-Lucent web-site, 2011 ...
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...Technology and business are very important !! I remember seeing Ben & Jerry's ice cream cups in 7-Eleven next to Haagen Dazs products. They did not stand out in the crowd, which I'm sure is not a good sign when you want to establish a brand in that market. The product was missing a story and its identity, which is a shame because it has such a unique history and a character. And so they were, out from the shelves in months. I hope when they do decide to come back to Japan, as many foreign food manufactures do (e.g. Burger King), they would consider opening a scoop shop in the heart of Tokyo, and perhaps learn from the Krispy Kreme example of word-of-mouth approach. As a biggest fan, I feel unease when Japanese around me don't even know they were in the market at one time. It is like they have never set a foot in the market. Shaded Area Does Not Operate on Sundays. *Does Not operate Saturdays during IU Semester Breaks * On IU Football Saturdays Call Bloomington Transit at 336-RIDE for Information on Possible Detours on this Route. Shaded Area Does Not Operate on Sundays. *Does Not operate Saturdays during IU Semester Breaks * On IU Football Saturdays Call Bloomington Transit at 336-RIDE for Information on Possible Detours on this Route. Shaded Area Does Not Operate on Sundays. *Does Not operate Saturdays during IU Semester Breaks * On IU Football Saturdays Call Bloomington Transit at 336-RIDE for Information on Possible Detours on this...
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...Silas Marner has undergone a massive change of personality and character, or as George Eliot calls it a metamorphosis. Marner goes from being a humble, trusting man, to a man who locks himself up with his money, away from other people, where he can no longer be hurt. This is because of the significant events that happened to him previously. At the beginning of the story, when Silas Marner is still at Lantern Yard, Marner is described as having a “defenceless, deer-like gaze”. This deer-like gaze portrays a soft, quiet, trusting creature. At this point, Marner has complete faith and trust in his friend, William Dane. He also has complete trust in God, and in people in general, to know what is right and wrong, good and bad. When Marner is first accused of stealing the money he said nothing but “God will clear me.” He believes that even if nobody realises that he didn’t steal the money, God will show them, God will protect him. Then, when he finally realises that he has been set up by his ‘best friend’, he states that “There is no just God.” By saying this, he realises that everything he believed in was a lie. That he could no longer trust God or man. Losing belief in the only two things you believe in, made Silas Marner the bitter man we see at the beginning of chapter 1. After being found guilty by the citizens of lantern yard, Marner tries to carry on with normal life in disbelief at what has just happened. Shortly after this, Marner’s fiancée, Sarah, announces the breakup. Only...
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...FST-01 ASSIGNMENT BOOKLET Foundation Course in Science and Technology Bachelor’s Degree Programme (BDP) (Valid from 1 st July, 2012 to 31st March, 2013) It is compulsory to submit the assignment before filling in the exam form School of Sciences Indira Gandhi National Open University New Delhi ( 2012-13) Dear Student, We hope, you are familiar with the system of evaluation to be followed for the Bachelor's Degree Programme. At this stage you may probably like to re-read the section on assignments in the Programme Guide that was sent to you after your enrolment. A weightage of 30 percent, as you are aware, has been earmarked for continuous evaluation, which would consist of one tutor-marked assignment for this course. This assignment is based on all Blocks of this course i.e. Block 1-8. Instructions for Formatting Your Assignments Before attempting the assignments, please read the following instructions carefully. 1 On top of the first page of your answer sheet, please write the details exactly in the following format: ENROLMENT NO: …………………... NAME: …………………... ADDRESS: …………………... …………………………… COURSE CODE COURSE TITLE : ………………………………. : ……………………………….. ASSIGNMENT NO : ………………………………... STUDY CENTRE : ……………………………..… DATE: …………………... (NAME AND CODE) PLEASE FOLLOW THE ABOVE FORMAT STRICTLY TO FACILITATE EVALUATION AND TO AVOID DELAY. 2 3 4 5 6 Use only foolscap size writing paper (but not of very thin variety) for writing your answers. Leave 4 cm margin on the...
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...Ben and Jerry’s I. CSR Practices With over 100 different flavors catering to different tastes, Ben and Jerry’s is one of the most well-known ice cream brands worldwide. Their quirky names and incredible flavors have shaped the way we think of ice cream. Along with ice cream, Ben and Jerry’s have also become known as one of the best companies who care about the corporate social responsibility. Ben and Jerry’s was founded in 1978 in Burlington, Vermont, where the headquarters resides today. Grade school friends Ben Cohen and Jerry Greenfield founded the company with a mission to create unique ice cream flavors and make a positive impact while doing so. Ben and Jerry’s has a mission consisted of three correlated parts: product, economic, and social. Their social mission is to operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally. The social mission has been to meet human needs and eliminate injustice at all three levels (Solheim, 2012, Section 3). The main focus of the company is on children, families, the environment, and sustainable agricultural. These practices are common not only to food companies, but other companies as well. Patagonia is one company that states to keep sustainable resourced, educated workers, and happy consumers (Chouinard and Stanley, 2013, E-book page 1022). Because manufacturing itself is known to create...
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...Derrin Jones Tasha Dunne 55200 Issues in Marketing 14 October 2013 Video Case: Ben & Jerry’s The purpose of this paper is to provide a marketing overview of Ben and Jerry’s ice cream which was founded in 1978 in Burlington VA by Ben Cohen and Jerry Greenfield with a very low budget of about $12, 000.00. After reviewing the video of Ben and Jerry’s premium ice cream brand one could question. What is the secret? How has this one unique brand, become such a staple in today’s economy. I will aim to take a closer look at the marketing mix of the successful business of Ben and Jerry’s premium brand, while I enjoy the smooth taste of the Cherry Garcia and the Strawberry Cheesecake flavors. Key areas we will discuss from the video will be the Mission Statement, Market Segmentation, Diversification, and a look at some of the company’s strengths and weaknesses. Mission Statement: As defined is a statement which clarifies an organizations purpose that essentially explains what the company wants to accomplish within the larger environment. It simply acts as an invisible hand that guides people in the organization. Ben and Jerry’s focuses it’s mission statement on three main areas Product, Social and Economic. Product mission is to create, deliver, and sell the best all natural premium brand ice cream and unique mixtures with a commitment to incorporating wholesome, natural ingredients while promoting business practices that respect the universe and the environment. The company’s...
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...Ben & Jerry’s Homemade Ice Cream Inc: Keeping the Mission(s) Alive A Written Case Analysis by Mr. Aristotle Metin CASE BACKGROUND The U.S. Ice Cream Industry The total retail value of ice cream and related products in the United States was about $9.8 billion in 1990. The superpremium ice cream market held about 9.5% of the ice cream industry in the US. By 1990, Ben & Jerry’s was a strong # 2 in the superpremium ice cream market and the fifth largest ice cream maker of any type in the United States. Ben & Jerry’s Home-made Ice Cream Inc. Incorporated in 1977 by Ben Cohen and Jerry Greenfield, the first Ben & Jerry’s Home- made Ice Cream shop was opened in Burlington with an investment of $12,000. The company was known for “standing for something better than a typical corporation”. Its business mission was primarily to “become a growing force for social change.” Since its inception, the ice cream company was now gearing for further business growth. It had grown tremendously (9000%) from 1981 to 1997; with a yearly average growth in net income of not less than 12%. Stockholders equity had an average 3-year growth of 20% from 1986 to 1989. In 1990, Ben & Jerry’s Ice Cream was a public traded company. The 5-to-1 Policy This compressed salary structure means the highest paid employee (including corporate officers) will be paid at the rate no more than five times what the lowest paid employee could earn for an equivalent work week. It was applicable...
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...Porter’s article first discusses “Operational Effectiveness” (OE). Porter states that OE is an important component of success but not an end unto itself. “A company can outperform rivals… if it can deliver greater value to customers…” Ben & Jerry’s Ice Cream (B&J) does deliver greater value to its customers by including unique add-in mixes like “Cherry Garcia” (with unusually large portions of add ins) and using natural ingredients such as wild blueberries. B&J does not meet another axiom of OE – performing similar activities more efficiently than its direct competitors. This is reflected in a comparison of B&J’s input costs with the input costs of competitors. For example, 40% of its ice cream production is outsourced to Dreyer’s Indiana ice cream plant. However, B&J to maintain the “made in Vermont” label ships Vermont dairy products to the Indiana plant. While B&J is somewhat weak in OE, it makes up for it in their overall strategy. According to Porter, strategy is based on a set of unique activities. B&J does produce ice cream with mixes of unusual portions and ingredients which is hard for competitors to reproduce. A second part of strategy is called “Strategic Positioning”. B&J uses “Variety Based Positioning” as their products are a subset of frozen desert items. It is their add-in mixes with large chunks that give them strategic positioning. All of B&J’s activities are tailored to reinforce their strategic positioning. Examples...
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...MBA 653: Organizational Behavior Ben & Jerry Case Executive Summary In the past three decades, Ben & Jerry’s has made a transition from a local ice cream maker into a large multinational corporation. The unique history and culture has made Ben & Jerry’s brand into a social icon. The core values and mission of the company have been defined as three interrelated parts in Ben & Jerry’s mission statement. The ever changing market has posed constant challenges to Ben & Jerry’s, which calls for a comprehensive strategy that addresses the competitive difficulties, while allowing Ben & Jerry’s to remain consistent with its mission and background. This report analyzes the strengths and weaknesses of Ben & Jerry’s organizational design during this transitional period in terms of its culture, social mission, marketing, competition, product development, manufacturing and distribution. We recommend that Ben & Jerry’s continues to strive in the global business market by taking following actions: protect the brand name while maintaining core cultural values, continue social activism at a local level, while exercising caution in the overtly politically arena, develop products that remain true to their roots, while using the new resources available from Unilever, and adopt a Lean manufacturing and distribution platform. Analysis Following the merger with Unilever, Ben & Jerry’s faces challenges as it navigates within a larger corporation while...
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...money into this bank for fear that it might put them in the same spot in a short period of time following their investment. It is also revealed the Dick Fuld was offered many deals that he denied because he believed that Lehman Brothers was worth much more then was being offered. Hank Paulson is then put into the position to decide whether to offer Lehman Brothers a bailout or force them into declaring bankruptcy. Paulson soon realizes that a snow ball effect is in occurrence. Once the investment banks start failing, so do other companies such as AIG, who depended on the investment banks, and GE, who is also failing on daily obligations. Soon enough the whole economy is at risk, as Paulson is trying to solve the investment banks issues. Ben Bernanke, Chairman of the Federal Reserve, advises Paulson that legislation must be passed through Congress that allows the Department of Treasury to continue intervening in this economic downfall. Bernanke is convinced that if Congress does not step in and help, this crash will be worse than The Great Depression. With...
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...A WORKING REPORT ON CUSTOMER SERVICE (EDGE AND BLACKBERRY SERVICES) OF COMMERCIAL DIVISION, GRAMEENPHONE LTD. by Safat Al Mamun Rono ID: 0820580 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH December, 2011 A working report on customer service (EDGE and Black Berry services) of commercial division, Grameenphone Ltd. A WORKING REPORT ON CUSTOMER SERVICE (EDGE AND BLACKBERRY SERVICES) OF COMMERCIAL DIVISION, GRAMEENPHONE LTD. by Safat Al Mamun Rono ID: 0820580 has been approved December, 2011 Mr. Chowdhury Rajkin Mohsin Senior Lecturer School of Business Independent University, Bangladesh December 07, 2011 Mr. Chowdhury Rajkin Mohsin Senior Lecturer School of Business Independent University, Bangladesh Subject: Submission of the internship working report. Dear Sir, I am hereby submitting my internship report. The last 3 months has been the most fabulous learning experience for me. Without your guidance and help this learning experience would not have been the way it has been. I have tried my level best to come up with as well written and informative report as possible. However, because of the confidentiality policy of Grameenphone Limited it has not been possible to put as many data and information as I would have liked to. So, I, therefore hope that, you will find it in order and if you have any query related to my intern report...
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...Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons. DARE explores the dynamics of the business. Indian summers are synonymous with ice creams. Come summers, and you will see a number of colorful pushcarts selling the choicest of ice creams in numerous flavors from the traditional vanilla and chocolate to unusual varieties like Mother Diary’s Shahi Nazrana. If that doesn’t baffle you then the ice cream range definitely would, for example the ice cream range for the children would be entirely different from that for the teenagers or for that matter adults. Or, for those who like to have ice cream in peace, there are a number of ice cream parlors that are opening shop. But did you know that a 100 ml scoop of your favorite ice cream that you ordered may contain upto 50% air! This makes the business a highly profitable venture to get into – sometimes, the profits can go upto 100%! However, there are several challenges to this business as well. In this story, DARE attempts to find out the dynamics of the business. The Ice Cream Industry: An Overview Looking at some industry facts first. In 2007, the global market of ice creams was pegged at $61.6 billion in terms of retail value or 15 billion liters in terms of volume. Of this, the Asia-Pacific ice cream market was worth $13 billion in terms of retail value and 5,128 million liters in terms of volume. Coming to India, the Indian ice cream industry...
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