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Integrated Case Study: Bandon Group, Inc.

Step 8: Determine Feasibility of an ERP System
The Brandon Group is currently in a crisis situation. The company’s branches are independently operating with different sets of documentation requirements (Sumner, 2012). This is due to the fact that there has never been a centralized enterprise resource planning (ERP) system to provide cohesion (Sumner, 2012). Each branch is utilizing its own reporting, customer management, and sales management system. To make matters worse, the system utilized by individual branches is not compatible with any other branch (Sumner, 2012). As a result of the non-compatibility issues, the headquarters element must take reports from each branch, and reformat them into a useable resource. The reformatting process is a waste of time and money that can be easily solved by implementing a robust, yet flexible ERP system. Each branch should still have the ability to use the system to fit their region’s need, while still being compatible with data from other branches. This will allow the headquarters element to extract business intelligence (Sumner, 2012).

The current condition of the Brandon Group’s information management system is not feasible for a long term plan. As such, the company is in dire need of implementing an ERP system. The Brandon Group will need an ERP system to neutralize the competitive advantage that other companies have over them (Iacobucci, 2012). Implementing an ERP system will also allow the company to stream line its efforts, and begin rerouting time spent on making data compatible. The company will then be able to use its time to gain a larger portion of the market share, along with expansion efforts (Sumner, 2012).
The ERP system should cover sales, marketing, information technology, human resources, and customer relationship management (CRM) (Sumner, 2012).

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