...Strategy Tiffin University MGT622 Strategic Management Li Wang 2015.02.12 Google’s Competitive Strategy Google was the leading Internet search firm in 2012, with a nearly 67 percent market share in search from home and work computers and a 95 percent share in searches performed from mobile devices (Gamble, 2012). It started out as a search engine company but in the next few years it added various products such as Gmail, Maps, Earth, and YouTube that all of them has millions of users and become benchmarks in their own industry. In 2007, Google developed its operating system Android and released an open source browser Chrome that both had considerable market share. However, its social network product Google Plus released in 2011 faced a failure by competing with Facebook, Google believed it would finally grow to challenge Facebook though. Due to its target market and special product attributes, Google can be seen as a company that “concentrates on well-defined market niche keyed to a particular product”. So Google applies a focused differentiation strategy. “Successful competitive strategies are resource-based. For a company’s competitive strategy to succeed in delivering good performance and the intended competitive edge over rivals, it has to be well-matched to a company’s internal situation and underpinned by an appropriate set of resources, know-how, and competitive capabilities” (Thompson, 2012). To succeed in the focused differentiation strategy, Google must have the capability...
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...School of Information University of California, Berkeley May 4, 2006 Master’s Final Project Advisor: Yale Braunstein Members: Jinghua Luo Joshua Chao Jaime Parada Yun Kyung Jung TABLE OF CONTENTS EXECUTIVE SUMMARY .................................................................................................................... 4 1. INTRODUCTION ............................................................................................................................ 5 1.1 PROBLEM STATEMENT ................................................................................................................. 5 1.2 PROJECT GOALS ............................................................................................................................ 5 2. COMPETITIVE ANALYSIS............................................................................................................. 6 2.1 JOBBY ............................................................................................................................................ 6 2.2 MONSTER ..................................................................................................................................... 7 2.3 LINKEDIN ..................................................................................................................................... 8 2.4 FRIENDSTER ..................................................................................................................................
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...immense goal in an ever-changing market? 08 Fall 08 Fall BA5080-Business Strategy BA5080-Business Strategy Table of Contents 1 Executive Summary 3 2 Analysis 6 3 Appendix 14 4 Specific Strategic Statement 17 5 Functional Strategies 17 6 Critical Assumptions 17 7 Works Cited 19 Executive Summary In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10,000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public Offering on April 29, 2004. Google has found itself amidst a very competitive industry, which fundamentally competes to provide higher technology to users, low prices for advertising, and capacity to engage suppliers to subscribe to the search engine. Google, who is well known in the ever-changing search engine industry, must find a way to survive and compete. One of the biggest tasks...
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...Public Safety and Individual Rights Paper Robert Gubbins University of Phoenix January 20, 2014 AJS/552 There are many challenges that law enforcement agencies faces when it comes to enforcing public safety at the same time protect the rights of individuals. This paper will focus on several key topics involving the relationship between public safety and individual rights. The first topic is the statutory authority and responsibilities of government officials, security personnel, and private citizens. The next topic involves the practices or laws relating to search, seizures, and surveillance by police, corrections, private citizens, and security personnel. This paper will also compare the laws relating to the use of force by police, corrections, and private security. And the paper will conclude with individual privacy rights and laws relating to policy, practices, and procedures. The United States is a country that is a representative democracy. In other words, the laws reflect the will of the people and the government officials reflect and enforce the laws and rules according to federal, state and local guidelines. (scholastic.com) This also means that we elect our officials and they are sworn to uphold the laws and duties of their respective offices. The citizens of this country pay taxes in order for the government to function and to provide services to help public safety and protecting life and property against those who wish to take them away...
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...INCIDENT rEPORT CCJS 321 – Digital Forensics | Stan Vos Date of submission: FEB 5, 2016 | INCIDENT rEPORT CCJS 321 – Digital Forensics | Stan Vos Date of submission: FEB 5, 2016 | Project 1 - CCJS 321 Digital Forensics For the purposes of this project, imagine you are an Information Security (InfoSec) Specialist, an employee of the Makestuff Company, assigned to the company’s Incident Response Team. In this case, you have been notified by Mr. Hirum Andfirum, Human Resources Director for the Makestuff Company, that the company has just terminated Mr. Got Yourprop, a former engineer in the company’s New Products Division, for cause. Mr. Andfirum tells you that at Mr. Yourprop’s exit interview earlier that day, the terminated employee made several statements to the effect of “it is okay because I have a new job already and they were VERY happy to have me come from Makestuff, with ALL I have to offer.” Mr. Yourprop’s statements made Mr. Andfirum fear he might be taking Makestuff’s intellectual property with him to his new employer (undoubtedly a Makestuff competitor). In particular, Mr. Andfirum is worried about the loss of the source code for “Product X,” which the company is counting on to earn millions in revenue over the next three years. Mr. Andfirum provides you a copy of the source code to use in your investigation. Lastly, Mr. Andfirum tells you to remember that the Company wants to retain the option to refer the investigation to law enforcement in...
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...for new employees. This paper will closely examine the advantages and disadvantages of each source which include help-wanted advertising, walk-ins, schools, public employment offices, private employment agencies, executive search firms, employee referrals, internet recruiting, and temporary help agencies. Sources of Employees According to Longenecker, Moore, Petty, and Palich (2008): To recruit effectively, the small business manager must know where and how to find qualified applicants. Sources are numerous, and it is impossible to generalize about the best source in view of the differences in companies’ personnel needs and the quality of the sources from one locality to another. (p.503). I will begin by first informing you about internal recruiting. Management Study Guide (2009) defines internal recruitment as “a recruitment which takes place within the concern or organization. Internal sources of recruitment are readily available to an organization.” In other words, internal recruitment involves filling up a vacant position by using a person already in the company’s payroll. Announcements regarding the open position will be advertised within the company and management will make a decision based on the applications (Community for Human Resource Management, 2009). Internal recruitment has many advantages, although it has its disadvantages as well. An advantage of internal recruitment is the company is able to obtain accurate information about the candidate because...
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...Describe the type of search the framers of the Constitution prohibited through the Fourth Amendment. Searches that were prohibited through the Fourth Amendment were, general warrant and searches, multiple specific warrants, nocturnal searches and no-knock entries that were considered unreasonable (pp.739.50, Cuddily, William). General warrant was the “preponderant behind the 4th amendment”, (Cuddily, William, p.771), According to Cuddihy he argued that these warrants were considered unreasonable. General warrants were used just because officers may disapprove or did not like you. Anyone that they wanted to target this type of warrants were used whenever they felted necessary. Nocturnal Searches and No-Knock Entries like general warrant these...
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...Students. Ed. Sara Constantakis. Vol. 31. Farmington Hills, MI: Gale, 2014. Literature Resource Center. Web. 14 Oct. 2015. URL: http://go.galegroup.com.proxy.longwood.edu/ps/i.do?id=GALE%7CH1430007888&v=2.1&u=viva_lwc_main&it=r&p=GLS&sw=w&asid=4762155d8b2828016fb2827118f0c467 2. This article stated that Jane Martin, whose name is a pseudonym, mainly writes plays that deal with feminist issues, but recently, she has expanded her writing to include a wider range of social issues, including child abuse and satire about the theater world. Her specific play, Beauty, conveys the theme of jealousy and delves into the idea of what beauty really is, in addition to the topic of how people search for happiness. (para. 1) 3. Firstly, this critic's discussion of Jane Martin's usage of plots that deal with wide ranges of social issues can provide context about her social views when she wrote her play, Beauty. Since she mainly writes about social issues, this source can be used as a reference point, enhancing my own views in my thesis concerning the theme of the play, as well as strengthening her stance on certain issues. Secondly, this source shows the development of her writing, expanding from just feminist issues to a much broader spectrum of issues, as in her play, Beauty. She broadens her views and writes about jealousy, the idea of real beauty, and humanity's search for true happiness. Lastly, this source can provide background information about the author Jane...
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...to Loren G. Stern, stop and frisk legislation has only recently become a subject of national concern and debate, the police power to detain and question is as old as the common law of England. Detention and questioning were well known too, and strongly enforce under the English common law. Early case holdings and statues empowered the night watch of each town to detain “suspicious nightwalkers” until the morning at which time the watchman would either release the suspect or arrest him if grounds for arrest were discovered. Even private individuals were authorized to detain suspicious night-walkers until they gave a proper account of themselves. In 1839 the English Parliament extended the common law power to detain by authorizing police to search any vessel, carriage, and persons who could be reasonably suspected of possessing stolen goods. A number of state courts of the United States having followed the English common law and in the absence of statutory provisions have upheld the power of police officers to stop, question and frisk suspects under reasonable circumstances. These courts have found that the police have a duty to stop and to question under circumstances “which reasonably require investigation and to frisk as incident to inquiry (Stern, 1967).” Policy (Gonzalez, 2012)The Center for Constitutional Rights describes stops and frisk as “the practice by which a police officer initiates a stop of an individual on the street allegedly based on reasonable suspicion of...
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...done. In our analysis we focus on four major categories: the company’s history, how did this company rise to the current level of prominence?, product, why is the company held in such esteem by the public?, company culture, how does culture promote employee morale and approval? and lastly, current and future status, where is the company now and how will it remain relevant in the future? History/Foundation Sergey Brin and Larry Page adopted the name Google in 1997. Sergey and Larry developed “a formula to rank the order of random search results by relevancy.” (McLellan, 2014) By 1998 the two had gone to the World Wide Web Conference with their idea of the Google search engine. It wasn’t until 1999 that they had raised about 30 million dollars in funding and later launched the site. In 2001 Eric Schmidt was appointed as Google’s CEO. Google launched advertising services in 2001 and 2002. In 2001 they launched AdWords; which is a search based advertising service. They also launched a context-based service AdSense in 2002. Up until 2004 the company had stayed private and it was later that year that they went public. Google has made various investments throughout the years starting in 2005 when it “invested $1 billion for a 5% stake in AOL.” (McLellan, 2014) One of the most expensive purchases that Google has ever made was in...
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...when Google began to have annual reports, Larry and I have taken turns writing an annual letter. I never imagined I would be writing one in the midst of an economic crisis unlike any we have seen in decades. As I write this, search queries are reflecting economic hardship, the major market indexes are one-half of what they were less than 18 months ago, and els. unemployment is at record levels. Nonetheless, I am optimistic about the future, because I believe scarcity breeds clarity: it focuses minds, forcing g people to think creatively and rise to the challenge. While much smaller in scale than today’s global collapse, e, the dot-com bust of 2000-2002 pushed Google and others in the industry to make some tough decisions — and we all emerged stronger as a result. This new crisis punctuates the end of our first decade e as a company, a decade that has brought great change to Google, the web and the Internet as a whole. As I reflect on this short time period, our accomplishments and our shortcomings, I am very excited about what the next 10 years may bring. But let me start a little farther back — in 1990, the very first web page was created at http://info.cern.ch/. By late 1992, there were only 26 websites in the world, so there was not much need for a search engine. When NCSA Mosaic (the first widely-used web browser) came out in 1993, every new website that was created would get posted to its “What’s New” page at p a rate of about one a day. Just five years llater, in 1998, web pages...
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...Build a Better Boss By ADAM BRYANT Mountain View, Calif. IN early 2009, statisticians inside the Googleplex here embarked on a plan code-named Project Oxygen. Their mission was to devise something far more important to the future of Google Inc. than its next search algorithm or app. They wanted to build better bosses. So, as only a data-mining giant like Google can do, it began analyzing performance reviews, feedback surveys and nominations for top-manager awards. They correlated phrases, words, praise and complaints. Later that year, the “people analytics” teams at the company produced what might be called the Eight Habits of Highly Effective Google Managers. Now, brace yourself. Because the directives might seem so forehead-slappingly obvious — so, well, duh — it’s hard to believe that it took the mighty Google so long to figure them out: “Have a clear vision and strategy for the team.” “Help your employees with career development.” “Don’t be a sissy: Be productive and results-oriented.” The list goes on, reading like a whiteboard gag from an episode of “The Office.” “My first reaction was, that’s it?” says Laszlo Bock, Google’s vice president for “people operations,” which is Googlespeak for human resources. But then, Mr. Bock and his team began ranking those eight directives by importance. And this is where Project Oxygen gets interesting. For much of its 13-year history, particularly the early years, Google has taken a pretty simple approach to management: Leave people...
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...Business Models Of Popular Websites Business Essay The business model can simply be known as a working description that includes the general details about the operations of a business. Every business model consists of a number of factors. Some of these factors are expenses, revenues, operating strategies, corporate structure, and sales and marketing procedures. In general, anything that has to do with the day to day functionality of the corporation can be said to be part of the business model. In every business model, there is a need to address internal factors that relate to the ongoing operation of the company. These factors relating to operation involve defining the departments and the divisions within the company, along with the procedures that govern the creation of positions and job responsibilities within each department. Areas of operations such as manufacturing facilities, production process, labor requirements are also part of the business model. Management in regards to the various departments in an organization is also an important component of the business model, as this defines the job descriptions and responsibilities of the executives and employees within the organization. External factors also act as an important factor to any comprehensive business model. The most important of these elements is identifying the target consumer audience for the goods and services provided by the corporation. This one single element will influence the form and function of both...
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...Unit 3 – Citizenship, Diversity and the Public Services Assignment 3 P7 - Report on three examples of current affairs that affect public services and citizens M4 - Analyse the effects on citizens and public services of the way that three examples of current affairs have been reported by the media. Current affairs in the UK that affect the Public Services and citizens of society are the student demonstrations, the increase of fuel prices and the cutbacks of the Public Services. These all have an effect on society and the affect it has depends on the way in which the media portrays the Public Services and citizens of society. Fuel Prices Increase - The recent fuel price increase sparked anger amongst motorists across the UK. A protest consisting of 1,000 vehicles travelling to the M56 and onto the M6 where the convoy extended by a further 500. The Police were informed of the protest and were there to patrol the protest to keep order. A statement to the press was made saying that the Police had turned back tractors and issued tickets to farmers. They also had dogs ready to release into the protesters if an outbreak occurred. This incident also gave a negative perspective of the Police Service as the media only published stories that portrayed the Police in a bad way and this affects citizens as they will not trust the Police if they act in an aggressive or ill-mannered behaviour towards those they have the duty to serve. Public Services Cutbacks - It is estimated that over...
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...How to hasten up the search and rescue of the lost trekkers Jatin Ashra DSV, Stockholm University Abstract Consider a recent incident of flight MH370, where even with state of the art GPS systems, we do not know the where about of the flight even after so many months. In today’s world, even with available latest technology, it has become difficult to search some things like an aero plane etc. Imagine how difficult the task of search and rescue team might be to locate people who might have got lost in the forest while trekking or hiking. This paper explores how information from previously lost trekkers can help the rescue teams in helping in some way to locate the lost people. The study surveyed some of the experienced trekkers from southern India and how the information from them is useful in at least knowing the starting point of the search. How their personal experiences can contribute in helping other trekkers, search and rescue teams and other involved people in the search. 1. Introduction In this chapter, the background, research aims and objectives, research questions and also limitations of the study will be presented. 1.1 Background Research Problem: Mountaineering, trekking, hiking is one of the most common weekend getaways for young and energetic people. The outcome is both pleasure and fitness. The locations chosen by them to explore the vast wilderness tend to be unexplored mountains, valleys, peaks and plains. The most common equipment...
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