Premium Essay

Retail Business Analysis

In: Business and Management

Submitted By joeshell
Words 911
Pages 4
Retail Business Analysis
Payless Shoesource, Inc is one of the largest foot wear retailers in the United States. I got all my shoes, before I was fifteen and bought my own shoes, from Payless Shoesource, Inc. This is one reason I thought of Payless to do this retail business analysis on. Payless has a large selection of shoes including children, women, and men shoes at reasonable prices. Payless Shoesource has a definite generic, and segmentation marketing strategy and this paper will analyze these marketing strategies.
Segmentation Marketing Strategy
A market is customers who want or need a product and has the means to buy the product. Segments are customers who have the same wants, needs, and desire the same product. The three man segments of the population are demographic, psychographic, and geographic. Demographic segments can include age, sex, income, occupation, education, race and ethnic origin. On entering a Payless shoe store you fugitively take a step back from all the women shoes and accessories. The target demographic is definitely women. Most shoe retailers target this group because women according to a “Consumer Reports publication the average American woman owns 17 pairs of shoes and spends around $49 per pair” (Douglas, 2011). Women also typically buy shoe for their kids and spouse.
Another demographic segment Payless target is children this can be seen in the children theme shoes for instance Spiderman, and glitter shoes. They basically ignore the men segment in fact last time I went into the shop to buy shoes I walked right back out. There wasn’t much for men footwear and the whole front of the store is dedicated to women. As a male you just feel uncomfortable. To attract more male customer’s marketers should at least put male shoes without sparkles at the front of the store.
The last demographic segment is...

Similar Documents

Premium Essay

Lend Lease Strategy Analysis

...Business Strategy Analysis Among the whole business analysis process, Strategy Analysis is a key starting point that allows the identification of company’s profit drivers and key risks, it can also determine the profit potential of the property industry in which Lend Lease is competing. This section can be divided into three steps below. Identification of company’s profit drivers and key risks As the chairman of the group David Crawford said in the company’s annual report (2012), Lend Lease has successfully boost the profit growth for the financial year, the group has retained earning of $957.9 million and undrawn capacity of $1,242.5 million as at 30 June 2012. He also believed that this result reflects the continued success of the Group from implement of the Group strategy to mainly focus on the major infrastructure projects (Lend Lease 2012 p, 2). According to Mr. David Crawford, the company has the financial flexibility to fund their development and invest in new projects that are in line with their strategy. Although Lend Lease have massive infrastructure projects to drive the company forward , However,there are also some risks that may compromise the further growth. From internal factor, the company would most likely facing the Public relations crisis as the brand image been damaged because there were some illegal and immoral activities in Lend Lease. As we can see from the report by Reuters(2012), the fact that a 10-year overbilling scheme on New York area......

Words: 1007 - Pages: 5

Premium Essay

Business Process Analyst

...Business Process Analysis and Measurement Portia Lewis ISCOM/471 February 13, 2013 University of Phoenix Business Process Analysis and Measurement Performance measurement identifies the dimension of service rendered to a customer. Team C will discuss four of the performance measurements that Disney can use to enhance service to the company. Responsiveness, Price knowledge, Flexibility, and Reliability. Responsiveness is the willingness to help customers immediately. Disney large theme park, receives many customers entering the park every day. Disney has a full staff, offering good customer service daily. Disney has well trained staff members and if one staff member cannot assist, they have the connection to find the correct answer. Price tags are visible on Disney products. The company keeps the customers knowledgeable of prices. Disney knows that price tags are important. Without tags on an item, customers may become frustrated and reluctant to ask a sales clerk for assistance. Price tags are important for both the employee and the customer. Once price tags are attached this can save the sales clerk time from look up the item, and the customer service process gets the customer out the door faster. Another importance is Flexibility. Payment is made with different credit cards to Disney. Once the customer enters the gate to Disney attraction, a slide of a card enters a family for a fun day. Today’s busy world calls for plastic cards and a little cash. ...

Words: 436 - Pages: 2

Premium Essay

Wasd

...The Guide to the Business Analysis Body of Knowledge™ Version 2.0 Framework www.theiiba.org Introduction Purpose This document is intended to provide an overview of the framework developed for version 2.0 of the Business Analysis Body of Knowledge™ (BABOK™). Scope The term “scope” is used to mean a number of different things, but two definitions predominate: • Solution scope is the set of capabilities a solution must support to meet the business need. • Project scope is the work necessary to construct and implement a particular solution. When the BABOK refers to “scope”, the solution scope is meant unless we specifically say otherwise. The definition and management of the solution scope is central to business analysis, and differentiates it from project management (which is concerned with the project scope). Key Concepts Business Analysis Business analysis is the set of tasks and techniques used to work as a liaison among stakeholders in order to understand the structure, policies, and operations of an organization, and recommend solutions that enable the organization to achieve its goals. The BABOK is intended to describe and define business analysis as a discipline, rather than define the responsibilities of a person with the job title of business analyst (which may vary significantly between organizations). Business analysis may be performed by people with job titles such as systems analyst, process analyst, project manager, product manager, developer, QA...

Words: 3685 - Pages: 15

Premium Essay

Demoo

...to the Business Analysis Body of Knowledge® (BABOK® Guide) Version 2.0 www.theiiba.org Order ID: IIBA-200911231134-455082 Licensed to Gustavo Simues International Institute of Business Analysis, Toronto, Ontario, Canada. ©2005, 2006, 2008, 2009, International Institute of Business Analysis. All rights reserved. Portions of Appendix A: Glossary are from The Software Requirements Memory Jogger, by Ellen Gottesdiener, ©2005 GOAL/QPC and are used with permission. Cover Image ©2006 iStockphoto.com/Damkier Media Group. Version 1.0 and 1.4 published 2005. Version 1.6 Draft published 2006. Version 1.6 Final published 2008. Version 2.0 published 2009. Second Printing. ISBN-13: 978-0-9811292-1-1 (print) ISBN-13: 978-0-9811292-2-8 (PDF and EBook) Permisson is granted to reproduce this document for your own personal, professional, or educational use. If you have purchased a license to use this document from IIBA®, you may transfer ownership to a third party. IIBA® Members may not transfer ownership of their complimentary copy. This document is provided to the business analysis community for educational purposes. IIBA® does not warrant that it is suitable for any other purpose and makes no expressed or implied warranty of any kind and assumes no responsibility for errors or omissions. No liability is assumed for incidental or consequential damages in connection with or arising out of the use of the information contained herein. IIBA®, the IIBA® logo, BABOK® and Business......

Words: 96708 - Pages: 387

Premium Essay

Business Analysis

...BUSINESS ANALYSIS Second Edition Debra Paul, Donald Yeates and James Cadle (Editors) Second Edition BUSINESS ANALYSIS BCS The Chartered Institute for IT Our mission as BCS, The Chartered Institute for IT, is to enable the information society. We promote wider social and economic progress through the advancement of information technology science and practice. We bring together industry, academics, practitioners and government to share knowledge, promote new thinking, inform the design of new curricula, shape public policy and inform the public. Our vision is to be a world-class organisation for IT. Our 70,000 strong membership includes practitioners, businesses, academics and students in the UK and internationally. We deliver a range of professional development tools for practitioners and employees. A leading IT qualification body, we offer a range of widely recognised qualifications. Further Information BCS The Chartered Institute for IT, First Floor, Block D, North Star House, North Star Avenue, Swindon, SN2 1FA, United Kingdom. T +44 (0) 1793 417 424 F +44 (0) 1793 417 444 www.bcs.org/contact Second Edition BUSINESS ANALYSIS EDITED BY Debra Paul, Donald Yeates and James Cadle © 2010 British Informatics Society Limited All rights reserved. Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted by the Copyright Designs and Patents Act 1988, no part of this publication may be reproduced,......

Words: 16497 - Pages: 66

Premium Essay

Busn 350 Week 7 Business Analysis Planning and Monitoring

...Week 7 BUSINESS ANALYSIS PLANNING AND MONITORING Click Link Below To Buy: http://hwaid.com/shop/busn-350-week-7-business-analysis-planning-and-monitoring/ Write an essay that is 5-8 pages in length, on one of the BABOK Knowledge Areas listed below: Business Analysis Planning and Monitoring (Chapter 2) is the knowledge area that covers how business analysts determine which activities are necessary in order to complete a business analysis effort. It covers identification of stakeholders, selection of business analysis techniques, the process that will be used to manage requirements, and how to assess the progress of the work. The tasks in this knowledge area govern the performance of all other business analysis tasks. Elicitation (Chapter 3) describes how business analysts work with stakeholders to identify and understand their needs and concerns, and understand the environment in which they work. The purpose of elicitation is to ensure that a stakeholder’s actual underlying needs are understood, rather than their stated or superficial desires. Requirements Management and Communication (Chapter 4) describes how business analysts manage conflicts, issues and changes in order to ensure that stakeholders and the project team remain in agreement on the solution scope, how requirements are communicated to stakeholders, and how knowledge gained by the business analyst is maintained for future use. Enterprise Analysis (Chapter 5) describes how business......

Words: 919 - Pages: 4

Premium Essay

Test

...414-333-7732 www.linked.com/in/howardbishopellis Business Analysis Business analyst with solid track record of optimizing business efficiency through organizational process analysis and change management, and cross-functional collaboration leadership. Domain expertise in marketing, product development, technology engineering, healthcare and financial services. Applies strong coordination, analysis, communication, and thought leadership skills to drive project and program success. Core competencies include: Business\IT Liaison Content and Digital Asset Management Team Collaboration Leadership Change Management Leadership User Support and Training Development Requirements Management Business Process Analysis Professional Experience Rockwell Automation, Milwaukee, WI, 2009 to present Business Systems Analyst For a global developer of industrial automation control and information solutions, lead requirements and change management, quality assurance, research and development to support strategic web-based Marketing initiatives. For a multi-phase, multi-million dollar program with Rockwell’s Web Customer Experience Program: Facilitated acquisition and deployment of web content management system (WCMS) in support of corporate web initiatives. Manage business analysis process for redesign of the Allen‐Bradley and Rockwell Automation corporate web sites. Gather and validate business and functional requirements from business process owners and teams.......

Words: 766 - Pages: 4

Free Essay

The Power of Models and Modeling

...Abstract In this paper we try to make a small comparison between model in the past and the present, and how models become more restraints than before. Also we will talk about the advantage of using models and how they can make our life much easy. Models have evolved since the beginning of the century. There are many kinds of models for almost any system or item that exist. Each model uses short, long, simple or complex mathematics formula it depends of which case the models solve. However the models that are used in these recent years are very complex and have many numerous computations which make the only one that can handle it is the computer. These kinds of models are usually use in a wide variety of tasks, such as prevision of the decision made, and an effective answer to everyday problems. During time, models start to be more restraints than before. These kinds of restraints should have value or weight to make a model compatible with the case that model solve. There are several constraints or restraints in each models, one of the most important one is budget of the project. In other words the more wherewithal, the more model accuracy. Mark P. McDonald  (  December 8, 2010). To use complex mathematical formula in the models it requires an educated staffs with a good knowledge of model branch, which make the model more expensive and take more time to solve it, comparing......

Words: 824 - Pages: 4

Free Essay

Business

...4/27/2014 Business Analysis Print Criteria | Paper Outline | Grading Rubrics Criteria Back to Top The assignments in this course will assist in completing this final course project. The course project requires organizing, mapping, and analyzing a business process for an organization. 1. Compare and contrast two project management programs. 2. Given a specific change management program for a specific company/industry, map and describe the business analysis process that should be followed for successful outcomes. If you do not have Visio installed on your computer, you can access this application via the iLab tab in the Course Home unit. Papers must be 12-15 pages in length. Follow APA format for title page, reference page, appendix, citations, etc. At least six authoritative, outside references are required (anonymous authors or Web pages are not acceptable). All DeVry University policies are in effect including the plagiarism policy. Papers are due during Week 7 of this course. Any questions about this paper may be discussed in the weekly Q & A Discussion topic. This paper is worth 240 total points and will be graded on quality of research, quality of paper information, use of citations, grammar, and sentence structure (see grading rubric). Paper Outline Back to Top Executive Summary Business Problem Review Analytical Plan Elicitation Techniques Requirements Communication Enterprise Analysis Requirements Analysis Solution......

Words: 611 - Pages: 3

Free Essay

Module

...What is Business Analysis? Business analysis is a discipline involving a number of tools and techniques that are used to identify the needs of organization, and develop solutions that meet those needs. As companies have increasingly outsourced much of their operations, they have also looked to the field of business analysis to provide the insight and expertise to assist them through their growth cycles. Business analysis is used in all industries and in all situations. When a high tech company is experiencing unprecedented growth, and needs to ensure that its systems can help it grow, it turns to business analysis. When a struggling US-based manufacturing firm is facing whether or not to outsource its production facilities to India -- it turns to business analysis. When an entrepreneur is considering launching a product idea and is evaluating the feasibility -- it turns to business analysis. Simply put, business analysis, whether implicit or explicit, plays a role in virtually all decision-making in an organization. Topic 1.2: What is the role of the Business Analyst? Business analysts are often more closely defined by function, not by role, as the role of a business analyst might take a variety of forms. For example, business analysts might reside internal or external to an organization. A strategic group within a company might employ several dedicated business analysts who work on ongoing projects and areas of interest. Alternatively, a company might contract with......

Words: 1899 - Pages: 8

Free Essay

Mr Oluwatobi

...(18:44) Agency/EmployerBig Red Recruitment Midlands LimitedDescription Dynamic, forward thinking, market leading - just a few words to describe this rapidly expanding Global business. This UK Market Leader is seeking someone who can work from the ground up in defining first class solutions for their business. They are looking for a Business Analyst with experience across broad areas within IT focusing on implementation of new systems. ROLE: IT Systems Analyst SALARY:GBP41,500 per annum plus 3% non-contributory pension, 25 days holiday + additional benefits LOCATION:Tamworth Commutable from Nuneaton, Coventry, Birmingham, Sutton Coldfield, Solihull, Market Harborough, Leicester, Loughborough, Rugby, Leamington Spa, Warwick, Tamworth, Burton-upon-Trent, Derby DUTIES & RESPONSIBILITIES The Systems Analyst will be working on business driven projects to encompass various software implementations across differing environments within the business and the review and enhancement of existing applications and process improvement projects. You will be of a technical background keen to ask further questions to fully understand the as is and to be requirements. Any experience of Health and Safety, Logistics, WMS or Procurement systems would prove advantageous. ·You will document existing business processes and workflows ·Work with both National and International teams in...

Words: 576 - Pages: 3

Free Essay

Managing a Business Analyst Position

...This manual will help guide any human resource manager how to adminster the dynamics of a business analyst position. This manual will also enable the HR professional in the four functions of job analysis, selection process, orientation and training, in order to help the organization meet it’s goals for the business analyst position. Executive Summary As a human resource manager it is important to identify the organization’s goals and requirements. A successful HR manager will use this information to effectively manage the aptitude of the personnel to achieve the company’s target. The key factor in doing so is to properly staff the company for the jobs that must be completed. Staffing can be extremely intense because the company depends on the HR manager to find the best qualified person to match each job within the organization. This guide focuses on the necessary steps to hire someone for a business analyst position. There are four functions that are crucial in the hiring process: Job Analysis, Selection, Orientation & Training. The first method is the job analysis. “Job analysis is sometimes called the cornerstone of HRM because the information it collects serves so many HRM functions. Job analysis is the process of obtaining information about jobs by determining the duties, task, or activities of those jobs,” is stated by Bohlander and Snell the authors of Managing Human Resources. (Bohlander and Snell, 2007 p. 144) The second method is the selection......

Words: 1937 - Pages: 8

Premium Essay

Business Intelligence

...Paper, Bibliography of research papers and books. The goal of AJMR is to bring fresh perspective to research in management and take research to masses through its open access, internet based technology. AJMR is a quarterly journal, and every quarter a new topic/theme is chosen and paper pertaining to it are called for and subsequently reviewed for publication. We take this opportunity to invite research papers, case studies, monographs on the below stated theme. The theme for the August issue is “Business Intelligence, Analysis and Strategy” Background Theme The key to thriving in a competitive marketplace is staying ahead of the competition. Making sound business decisions based on accurate and current information takes more than intuition. Business success depends upon opportunities availed, strategy designed and action taken. But in most of the situation like in retail where Fifty-Three percent (53%) of large retailers indicate that customer analysis is difficult due to enormity of data from different channels. Retailers have more data than they are capable of processing. More often than not retailers blame disparate sources and enormity of customer data as the primary reason for lack of adequate consumer insights that inhibits new customer acquisition, customer retention and reactivation....

Words: 649 - Pages: 3

Free Essay

Today

...CVS Web Strategy Case Analysis Brandon Matthews  9/30/2009    1      Overview  Introduction  Consumer  Value  Stores,  better  known  as  CVS  opened  its  doors  in  1963  as  a  health  and  beauty supply store in Massachusetts. Since then it has evolved to one of the largest retail pharmacy  chains  in  North  America.  In  1999,  CVS  was  faced  with  a  new  business  strategy.  It  appeared  that  there was a lot of traffic on Wall Street involving online pharmacies. The consumer and stakeholder  demand for a strategic web presence for companies, with no exception of pharmacy giants like CVS,  pressured  the  executives  to  implement  a  business  strategy  of  incorporating  its  pharmaceutical  retail services with the web. Helena Foulkes, Vice President of Marketing at CVS, was charged with  ensuring  that  this  new  business  strategy  succeeded.  CVS  acquired  a  web  company,  Soma.com  whose  entire  business  strategy  was  similar  to  what  CVS  was  attempting  to  achieve.  Foulkes  was  faced  with  critical  strategic  challenges  in  transforming  their  new  Information  Technology  (IT)  initiative, Soma.com, to CVS.com. In this paper, we will introduce the retail pharmacy industry and  its protagonists, achieve a bird’s eye view of CVS’s organizational structure, understand who CVS’s  customers  and  competitors  are,  introduce  the  term  Alignment  Link  in  terms  of  overall  strategy,  implement  the  SWOT  analysis  tool  to ......

Words: 1811 - Pages: 8

Premium Essay

Mkt 310 Wk 3 Quiz 2 Chapter 3 & 4

...corporate philosophy C) retail tactics D) retail strategy 2) A major advantage of a firm's developing a retail plan is that it ________. A) focuses on short-run tactics B) anticipates and may avoid a crisis C) balances sales forecasts with inventory requirements D) shows likely competitor reactions 3) Each of the steps in a retail strategy is ________. A) interdependent with other steps B) independent of each other C) organized on the basis of strategy and tactics D) organized by company, geographic region, and store units 4) The candid evaluation of the opportunities and potential problems facing a prospective or existing retailer is referred to as ________. A) situation analysis B) implementation and analysis C) philosophy of business D) strategy determination MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-310-wk-3-quiz-2-chapter-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 310 WK 3 QUIZ 2 CHAPTER 3 & 4 MKT 310 WK 3 Quiz 2 Chapter 3,4 1) An overall framework of action that guides a retailer is its ________. A) mission statement B) corporate philosophy C) retail tactics D) retail strategy 2) A major advantage of a firm's developing a retail plan is that it ________. A) focuses on short-run tactics B) anticipates and may avoid a crisis C) balances sales forecasts with inventory requirements D) shows likely competitor reactions 3) Each of the steps in a retail strategy is......

Words: 764 - Pages: 4