...University of Liverpool Management School MKIB230 - RETAIL MARKETING COURSEWORK ASSESSMENT Choose a news article (i.e. from BBC news, The Times, The Financial Times, The Guardian etc.) published in this current year, which manifests some important aspect(s) of retail marketing. Explain your rationale for selecting the article, and use relevant concepts, models and/or theories from the retail marketing literature to analyse the aspects manifested by the article. Explain how the article makes retail marketing concepts and models clearer or more real from your point of view. You are required to produce an ESSAY addressing the above task which should be no longer than 2000 words. The word limit does not include the article itself, which should be included as an appendix to your essay. The essay should be supported by relevant theory, and all sources referred to in the essay should be fully referenced. The essay is to be submitted on or before Monday 11th April 4pm. Assessment Criteria For your guidance, the criteria against which your coursework assessment will be assessed include: Structure, style and presentation Effective selection/organisation of information to answer the requirements of the task Logical essay structure, and coherent writing style Appropriate presentation of references and any supporting documentation Depth of understanding of issues related to the question Identification and appropriate application of relevant theories, models...
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...Essay Title: The communication of window display Subject: Massimo Dutti Word account: 1300 words Name: Yuwei Chen Student ID: CHE12369259 London College of Fashion Year 1(2013) Degree: BAFM Unit Tutor: Sally Bain Unit name: ISHE The communication of window display It is beyond doubt that the competition in the fashion retail industry is extremely stiff. Visual merchandisers are seeking a best way to attract customers by significantly improving display design to create competitive advantage. As Davis(2013) observe, there is a new trend in fashion marketing that companies are looking to the past to make an emotional connection to their customers and translate to sales. Venturing also on such approach is inditex brand Massimo Dutti. This retailer has been refurbishing its window displays with flapper-style mannequins and gorgeous props duly to recreate a 1920s vibe (Figure 1), which appeals to customers. In a consumer driven market, what does Massimo Dutti hope to achieve from nostalgic window displays? Does “nostalgic window dressing” make sense? This essay will focus on the relationship between shoppers and retail visual offerings. In particular, it explains the effect of styling, color and props used on the window display. Figure 1 Figure 1 In text ways of seeing, John Berger refers to a painting named The Key of dreams (Berger, 1972:8) (Figure 2). The concept behind the painting is that description of using words can create a mental image based upon...
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...experienced in the United Kingdom, Europe and America has lead to a growing uncertainty within the retail consumer and also a shortage in the availability of credit in this market. This in turn has put ever more importance on the company’s ability to drive its overall corporate profitability and margin by seeking to offset the shortfalls in the UK domestic market with advances in emerging markets. All companies, like Barclays, are being forced to re-examine in particular the retail aspects of their operations seeking to remain competitive on the high street and also making cuts where necessary. In this current financial climate, banks are unwilling to finance each other, with the UK market on the verge a projected severe recession any of the retailing factors that may influence Barclays competitiveness on the high street depends largely on how the Bank of England and the Treasury seek to regenerate and reinforce the flagging confidence of the stock markets which as we have seen in other financial institutes the sharp fall in market value and speculation can lead to disastrous consequences. Related Pages: * HUMAN RESOURCES ESSAY * FREE SCOTTISH POWER ESSAY * FREE BUSINESS ESSAYS: * SYSTEMS INTERVENTION STRATEGY * MULTI NATIONAL ENTERPRISES ESSAY Order NowInstant Price Business Essay Resources: * ------------------------------------------------- Free Business Essays * ------------------------------------------------- Business Resources * ------------------------------------------------- ...
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...MARK205 Introductory Marketing Research Week 3 Today Week 3 1. Secondary & Data Secondary & Standardized Data 2. Standardized Marketing Data plus 3. Discussion of Assessment 1 Discussion of Assessments 1 & 2 4. Discussion of Assessment 2 Chapter 4 of Aaker et al. (2007) Assessment 2 Marking Guide & Rubric The Research Process Learning Objectives • Outline the nature & various sources of secondary data • Discuss the uses & evaluation of secondary data • Spotlight on searching for journal articles Links in with Assessment 2 • Explain & discuss the nature & requirements of Assessments 1 & 2 1. Secondary Data Internal Sources Secondary Data Source • Data gathered for a study or purpose other than the immediate study at hand Prior Company Research Company & Sales Reports Internal Secondary Data • Collected / compiled by the individual organisation External Secondary Data What You Could Get Accounts & Shipping Records Business Plans • Collected / compiled by an outside party Customer Feedback Dr Julie Francis Autumn 2015 1 MARK205 Introductory Marketing Research Week 3 1. Secondary Data External Sources Source Applications What You Could Get Secondary Research Task Support Primary Research • Secondary Research Task Innovations, trends, market reports General Media e.g., TV, magazines Information about competitors, markets, & consumers Academia e.g. journal...
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...banking products and services for corporates and retail customers of a bank through an inconsistency of delivery channels and its specific subsidiaries in the areas of investment banking, life and non- life insurance, effective asset management and venture capital...
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...THE COMMUNICATION OF WINDOW DISPLAY - H&M - UNIQLO YAN14434663 CHIH LING, YANG ABSTRACT This research presents a comparison of the window displays in two different high-street fashion retail brands. H&M is one of the best-known western fashion retailers, while UNIQLO is a fashion retail brand from Asia which has successfully accessed the western market. This research will focus on these two brands’ different visual merchandise strategies and their window layouts during different periods. The results show how these two fashion brands from different cultural backgrounds convey their message to customers. INTRODUCTION The designer creates the product, while visual merchandising gives the product new life. In the sales terminal, window displays not only deliver the brand culture to the customer, but they are also responsible for increasing sales for the company and attracting potential customers. In an aesthetic point of view on display throughout the product content, value and performance, but also presents the brand itself. The purpose of visual merchandising is to promote the store image—to let people know what the store is, where it stands on fashion trends, what one can expect from it, to whom it appeals, its price range, and the caliber of its merchandise and merchandising (Martin M. Pegler 2012, p.3). Nowadays, the high-street fashion market has become more competitive, and every fashion brand has its own brand identity, so it is important to...
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...situations described in previous chapters can be used to organize essays. An essay arguing a decision is organized in a different way from one offering a problem diagnosis.The structure of problem, decision, and evaluation essays is described in chapters 10 through 12, respectively. The chapters also include cases and sample essays about them. The essays are based on the writing of MBA students. To convince a reader that a conclusion about a case is valid, the writer must offer credible evidence linked directly to the conclusion. This fact helps explain the characteristics case-based essays have in common: 1. Answers two questions—What? Why?—and often a third—How? 2. Makes a position statement (What?) OT C CHAR ACTERISTICS OF A PERSUA SIVE C A SE ESSAY OP riting about a case is very different from talking about it.You collaborate with others in a discussion, bringing to bear everyone’s background and case preparation along with the instructor’s knowledge and facilitation skills. But you usually work on your own when writing about a case.You have to perform the entire analysis yourself as well as organize and express your thinking for a reader. However, the difference between talking and writing about a case runs deeper still.Audiences have much more exacting expectations of a text than they do of spoken comments. Logical gaps and the back-and-fill tolerable in a discussion are a major problem in an essay, confusing readers and undermining the writer’s credibility. Audiences...
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...Purpose of reports 6 3.2 Report Format 6 3.3 Table of Contents 7 3.4 Executive summary 7 3.5 Headings and series 7 3.6 References 8 3.7 Appendices 8 4 Essays 9 4.1 Essential features 9 4.2 Essay format 9 4.2.1 Title page 10 4.2.2 Synopsis or abstract 10 4.2.3 Reference list and appendices. 10 5 Plagiarism 11 6 Referencing within the body of your work 13 6.1 Paraphrased References. 13 6.2 Short quotes 13 6.3 Long quotes 14 6.4 Same author, same year, different work 14 6.5 Documenting tables/charts 14 6.6 The Reference List 16 6.7 Examples of referencing 1 7. References 1 Introduction Good writing takes practice and there are many ways that students can enhance and support their writing to achieve sound academic results. This guide has been designed to help students meet the requirements of academic writing. In essence, this is a style guide. There are rules to follow to correctly present the original author and avoid plagiarism, and there are suggestions to follow to communicate clearly and concisely. This guide will not replace the generally accepted academic practices of using a spell checker or proof reading your work for grammar errors. Rather, this style guide is designed to support you in your writing process. You will still need to determine whether you are required to write an essay or a report, whether the work is formal or informal. Before consulting this guide, make sure that you understand the requirements of your assessment. Ask your...
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...Writing 15 MODEL ESSAYS SHOWING YOU HOW TO GET BAND 9 IN ACADEMIC WRITING TASK 2 Published by Cambridge IELTS Consultants Cambridge, United Kingdom Copyright © Cambridge IELTS Consultants and Jessica Alperne, Peter Swires 2014. All rights are reserved, including resale rights. This e-book is sold subject to the condition that it will not be copied, stored or redistributed in any form. Also on Kindle from the same publisher: . Packed with advice, examples, models to follow and real Band 9 essays to help you get the best possible result. Get IELTS Band 9 In Academic Writing Contents Introduction from the authors Explanation of the different types of Academic Task 2 essay OPINION type tasks: Model essays IDEAS type tasks: Model essays Summary of the model essays Tasks for you to practice Key to practice tasks The 10 most common mistakes in IELTS academic writing Help from the experts Introduction from the authors For many people, the most difficult part of the IELTS Academic exam is the Task 2 essay in the writing test. This is because few people understand the different types of Task 2 essay, and few people take the time to read examples of high quality Task 2 essays before they take the exam. We are here to help! In this book we show you how to analyze the Task 2 question, and we explain the different types of essay you may be asked to write. Most importantly, this book provides you with fifteen examples of Task 2 essays, all written...
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...have been created for marketers to better understand the key drivers that lead to impulsive buying. This dissertation is written for the retailer or marketer who will adjust their marketing strategies to capture the opportunities of the consumer impulse purchases. This dissertation focuses on City shop and the strategies they use to encourage impulsive buying behavior. The thesis will cover the following topics in regard to impulsive buying: - Factors and influences that lead to impulsive buying behavior? - The different promotional approaches used by marketers? - What personal traits influence consumers to buy on impulse and what is the behavioral process of consumers? Hopefully this dissertation will be useful for different retail stores, marketing managers and marketing graduates of China for understanding the implementation of impulsive purchasing. Key words: Impulsive buying, Marketing strategies,...
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...Bank should focus on its retail banking business line because, firstly, they already have a big share of the market and building on the competitive advantage that they have it would be easier to increase it, secondly, according to the case, they can leverage customers in retail banking to more profitable real estate and corporate business lines which would also increase profits. 2) Based on the universalistic approach and commitment strategy, what types of human resource practices do you recommend for Mountain Bank with respect to its tellers? As “customers’ experiences with tellers is the single most important driver of customer satisfaction”, I recommend the following types of human resource practices in job tasks, empowerment, communication, training, compensation, and staffing areas: broad job responsibilities, meaningful tasks, high levels of responsibility, building employee confidence, encouraging suggestions, extensive new employee training, formal training for everyone, pay for performance, very selective recruiting, and promotion of the best workers. 3) Which of the four human resource strategies do you recommend for Mountain Bank with respect to its tellers? Why? I recommend a committed expert HR strategy because it would be aligned with business strategy and because the job requires specialized skills such as, firstly, expertise in retail banking and, secondly, cross-selling skills for leveraging customers with retail accounts into opening corporate...
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...An insight view of an organization (HSBC Bank) Table http://search.yahoo.comof Contents Serial Number | Name | Pages | 01 | Acknowledgment | 01-01 | 02 | Introduction | 01-01 | 03 | Scope and limitation of the project | 02-03 | 04 (a) | Company information | 03-03 | 04 (b) | Company mission, vision | 03-04 | 04 (c) | Organizational Structure | 04-05 | 05 | Legal Barriers | 05-07 | 06 (a) | Major source of job candidates in Bangladesh | 08-08 | 06 (b) | Decruitment option | 08-09 | 07 (a) | Types of selection devices used by the organization | 09-09 | 07 (b) | Strengths and weakness of the devices | 09-09 | 07 | Employee placement | 10-11 | 08 (a) | Employee orientation program | 11-11 | 08 (b) | Types of training and methods | 11-12 | 09 (a) | Performance appraisal methods | 12-12 | 09 (b) | Pros and cons of appraisal tools | 13-14 | 09 (c) | Types of compensation | 14-15 | 10 | Conclusion | 15-15 | 1. Acknowledgement We would love to thank the following individuals who provided information and insightful suggestions for this project: 1. Md. Salahuddin Bhuiyan Finance Operation Manager, Hong Kong Shanghai Banking Corporation. 2. Noor-E-Hasnin Lecturer, School of Business North South University We owe a debt to our faculty Noor-E-Hasnin who gave us the opportunity to...
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...Alfalah Limited was incorporated on June 21st, 1997 as a public limited company, under the Companies Ordinance 1984. Its banking operations commenced from November 1st, 1997. The bank is engaged in Islamic banking, commercial banking and related services as defined in the Banking companies ordinance, 1962. The Bank is currently operating through 115 branches in 36 cities, with the registered office at B.A.Building, I.I.Chundrigar, Karachi. Management of Bank Alfalah accepted the challenge to transform this bank into a highly professional, most efficient & service oriented institution. The management has been successful in fulfilling the undertaken challenge. It has been successful in making a significant contribution to both corporate and retail banking in Pakistan. Over the years, its emphasis on growth has resulted in a strong entity capable of offering high quality services to a wide spectrum of clients, in a highly challenging business environment. Its strategy is to maximize the synergies of branch network through an optimal allocation of financial resources in the face of dynamic challenges of present financial environment. Strengthened with the banking of the Abu Dhabi Group and driven by the strategic goals set out by its board of management, the Bank has invested in revolutionary technology to have an extensive range of products and services. This facilitates their commitment to a culture of innovation and seeks out synergies with clients and service providers...
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...Course Project Proposal DeVry University – Keller Graduate School of Management MGMT591 – Leadership and Organizational Behavior Overview of Organization The organization that will be the topic of discussion for my final project paper is Bank of America Corporation. Bank of America Corporate is a multinational banking and financial services corporation headquartered in Charlotte, North Carolina. Bank of America consist of eight Lines of Business that operates the entire company with over 300,000-employee population across their global footprint. The Lines of Business Bank of America has operations in more than 40 countries across the globe – Europe and the Middle East and Africa (EMEA), Asia Pacific (AsiaPac), United States, Canada and Latin America. Bank of America Corporation provides people, companies and investors the financial products and services they need to achieve their dreams in their financial lives. The eight Lines of Business that Bank of America operates as are: Global Consumer & Small Business Banking, Global Banking & Markets, Global Commercial Banking, Global Wealth & Investment Management, Financial Advisors, Global Technology & Operations, Corporate Staff & Support and Mortgage. Bank of America planned to eliminate approximately 30,000 jobs by the end of 2013, largely in consumer and technology areas as company-wide cost-cutting initiative due to declining revenues. The decline in revenues was caused by the 2010 mortgage related losses. With the news...
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...[pic] Our Stakeholders BPI engages with a range of stakeholders and recognizes their importance in the bank’s continued success. As such, we share information with them, takes into account their varied perspectives and views on our performance, determine opportunities for collaboration, and reach our common goals. Our stakeholder engagement is referenced in the following table and throughout this report. [pic] [pic] [pic] [pic] [pic] Top Competitors Metropolitan Bank and Trust Company Banco De Oro Unibank Inc. Philippine National Bank China Banking Corporation Metrobank Land Bank of the Philippines Rizal Commercial Banking Corporation Corporate Social Responsibility Aside from being BPI customers and sources of skilled workforce, communities are our partners in nation building. BPI Foundation, Inc., for more than three decades, serves as a catalyst in social development by focusing on areas of entrepreneurship and education, and environment. [pic] Entrepreneurship and Education Small and medium enterprises (SMEs) contribute 32% of the country’s gross domestic product, employ 70% of the workforce, and account for 97% of all registered businesses. To enable them to access financing, BPI Foundation provides learning sessions on financial and credit management through its “Show Me, Teach Me SME – Empowering Entrepreneurs” with the help of BPI, its thrift bank...
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