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Retail Management Research

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| Retail Management Final Assignment | Objective: Retail store research | | Rajiv Tanwar, 215114014 | |

Store evaluation for the final assignment. |

Store Evaluation – EasyDay, Bhiwani, Haryana
Store layout, design, visual merchandising and space management techniques implemented by this store are very effective
Store layout- Grid type.
Design and Visual Merchandising- Grid type layout with proper places for signage & graphics and they have properly used- 1. Freestanding Display- to attract people. 2. End Cap- for high margin products 3. Promotional Aisle- for seasonal and sale items. 4. Cash wraps – near cash counters 5. Walls used for ads
Space Management- Space allocation is done in a great way. There are mainly three important things- 1. How much space to a merchandising type 2. Where to place a merchandising 3. Merchandising location within a category And full store is divided into three zones – 1. Decompression zone 2. Strike zone 3. Heavily trafficked and viewed zone.

Let us now take objectives of the store-
Increase sales- Sale is going very fine for this store as compare to its competitors because techniques formulated by this store are easily visible to the customers and they are influenced to buy.
Build customer’s loyalty- Customers are given number one preference in this store and what they like is available in the store in any condition. So, customers love this store and they come again and again to this store and many customers are having their loyalty card.
Meet consumer expectations- As it is already explained that customer is number one and stock is updated according to turnover. So, what the customers like is always available. So, in this way they always meet their expectation.

Control costs- Design and store layout is very efficient like what is...

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