...| Retail Management Final Assignment | Objective: Retail store research | | Rajiv Tanwar, 215114014 | | Store evaluation for the final assignment. | Store Evaluation – EasyDay, Bhiwani, Haryana Store layout, design, visual merchandising and space management techniques implemented by this store are very effective Store layout- Grid type. Design and Visual Merchandising- Grid type layout with proper places for signage & graphics and they have properly used- 1. Freestanding Display- to attract people. 2. End Cap- for high margin products 3. Promotional Aisle- for seasonal and sale items. 4. Cash wraps – near cash counters 5. Walls used for ads Space Management- Space allocation is done in a great way. There are mainly three important things- 1. How much space to a merchandising type 2. Where to place a merchandising 3. Merchandising location within a category And full store is divided into three zones – 1. Decompression zone 2. Strike zone 3. Heavily trafficked and viewed zone. Let us now take objectives of the store- Increase sales- Sale is going very fine for this store as compare to its competitors because techniques formulated by this store are easily visible to the customers and they are influenced to buy. Build customer’s loyalty- Customers are given number one preference in this store and what they like is available in the store in any condition. So, customers love this store and...
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...One-Page Guide to Solving Your Category Management Problems Category Management Definition: Managing Product Categories as Business Units to Satisfy Customers Needs. “Find out what the Customers want and give it to them”. Category Management the pre-eminent technique used by leading retailers and suppliers to deliver their retail strategy and develop new products. Category Definition: Base the category on the grouping of like products that the customer expects to see in the store displayed together and in which a meaningful choice can be made. Example, Canned Fruit not Canned Goods. Sub Category Definition: Divide the category further, based on product types that the customer can relate too based on the customer decision making hierarchy. Example, Canned Peaches, Canned Apricots not by brand. Product Group Hierarchy: Have at least 5 levels, up to 10 if possible. Start at the top with the basic groupings that are displayed together. Example, Hypermarket Food Groupings, Grocery 1, Grocery 2, Beers Wines Spirits, Health and Beauty, Household, Fresh Food, Frozen Food. Split these further down into Categories, Sub Categories, Product Groups and Sub Product Groups based on how the customer perceives them and your Category definitions. Product Data Reports: Construct data reports for each Category based on the Product Group Hierarchy. For each product show sales, profit, movement for last year and year on year growth. If you have different store formats or ...
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...ABSTRACT In this research paper, we take a peek into the organized retail sector of India. It started making its presence felt nearly a decade after the first lot of entrepreneurs set up shop. A brief introduction and evolution shows how the organized retailing changed its gears over the period from Panwala dhukan to chain stores across the length and breadth of India. The market size and related details gives a statistical view of increasing market in a few major areas of retailing. The major market players who enlivened the present caricature of retail sector are presented briefly along with statistics. The changing scenarios of Indian consumers give a proof to the potential opportunity in the retailing arena. SWOT and its subheads take you to the crux of analysis into retail industry. Out of which we formulated the future prospects. One major lifesaver of the Indian retailing is the advertising and promotional strategies; which comes out with innovative ways to win consumers over and keep them permanently happy. FDI in retail has been contentious issue and may face resistance, given the perceived political scenario. FDI will be a defining moment for Indian retail and how government policies effect the retail industry is given briefly to the end. INTRODUCTION AND EVOLUTION The word ‘Retailing’ refers to any activity that involves the direct sale to an individual customer or end user. Retailing has been the most active and attractive sector of the last decade. While the...
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...Introduction to Retail Retail comes from the French word retailler, which refers to "cutting off my hands, clip and divide" in terms of tailoring (1365). It first was recorded as a noun with the meaning of a "sale in small quantities" in 1433 (French). Its literal meaning for retail was to "cut off, shred, off my toes paring".[2] Like the French, the word retail in both Dutch and German (detailhandel and Einzelhandel respectively), also refers to the sale of small quantities of items. Retail consists of the sale of goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser.[1] Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a "retailer" buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power. Shops may be on residential streets, shopping streets with few or no houses or in a shopping mall. Shopping streets may be for...
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...awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. It explores the role of the Government of India in the industry�s growth and the need for further reforms. In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. The paper includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, recent trends, and opportunities and challenges. This paper concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges faced by the industry in near future. INTRODUCTION The India Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country�s GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India Retail Industry is gradually inching its way towards becoming the next boom industry. The total concept and idea of shopping has...
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...Course: Retail Management Program: International Exchange Program Part 1 1. When a consumer dines at an upscale restaurant, what factors determine whether the consumer feels that he or she got a fair value? How does the perception of value differ when that same consumer shops at a fast-food restaurant? Taking the example of an upscale restaurant the customers takes several aspects into consideration regarding a fair value. Firstly, it is more about the quality than the quantity of the food that is important for the customer. Another mayor aspect of quality in an upscale restaurant is the overall service. The customer pays a part of the whole amount because of the service. Thirdly, it is about the location of the restaurant itself. Costumers are only willing to pay an over average amount for their food if he feels comfortable. Not to mention that the restaurant has to be clean and hygienic. On the other side, a fast food follows a complete different strategy. A customer in a fast food restaurant focuses on completely different aspects. Hereby, a customer feels to get a fair value for this money if the portions are large and quickly prepared and served. It is less about service and a nice atmosphere. It is more about receiving a large meal at the lowest possible price. Still, in the case of a fast food restaurant cleanness and hygiene has to be ensured as well. 2. What are the expected augmented value chain elements for each of these retailers...
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...Retail Management September 7, 2014 2. What are the expected and augmented value chain elements for each of these retailers? a. Best Buy- store cleanliness, convenient hours, well informed employees, popular products in stock exclusive brands, loyalty programs personal shoppers. b. Ikea- store cleanliness, convenient hours, well-informed employees, and popular products in stock, return privileges, exclusive brands, delivery, personal shoppers, and other special services. c. Local hair salon- shop cleanliness, parking, convenient hours, timely service, and popular product in stock, exclusive brands, superior employee, and personal shopper. 5. How would you measure the level of customer satisfaction with your favorite electronics’ store? I would measure the level of customer satisfaction with my favorite electronic store as excellent. They always offer great benefits as well as great prices on their products. The popular brands always in stock and the less popular are always on sale at a great price. Customer service is always great. 8. What are the pros and cons of ATMS? As a retailer, would you want an ATM in your store? Why or why not? The pros of an ATM are availability, ATM machine make it possible for you to make purchases that might otherwise have been impossible from merchants who do not accept checks or credit cards. Also anytime usage is available and no need to stand in a long bank line. Examples of cons are the presence of ATM’s provides the impression that...
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...COMOROS AND DJIBOUTI --- COMOROS GEOGRAPHY The Comoros consist of four islands and several islets in the western Indian Ocean. They were formed by Volcanic Activity. Three of the islands are members of an independent country, The Union of the Comoros and are named in their Comorian Language. These are: * Ngazidja (Grande Comore): the youngest and largest of the islands, has a massive, active volcano and recent lava flows * Mwali (Mohéli): smallest, mountainous, no recent lava activity * Nzwani (Anjouan): mountainous, no recent lava activity The fourth island is a department of France and its name is in French: * Maore (Mayotte): ancient volcanic island with highly eroded mountains and slow, meandering streams The capital and largest city, Moroni, is located on Ngazidja. The Comoros Archipelago is situated in the Indian Ocean, in the Mozambique Channel, between the African coast (nearest to Mozambique and Tanzania) and Madagascar, with no land borders. At 2,235 km2, it is one of the smallest countries in the world. The Comoros also has claim to 320 km2 of territorial seas. The interiors of the islands vary from steep mountains to low hills. The climate is generally tropical and mild, and the two major seasons are distinguishable by their relative raininess. ECONOMY * Comoros is one of the world's poorest countries. * Economic growth and poverty reduction are major priorities for the government. * Agriculture, including fishing, hunting...
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...Introduction LUSH Retail Ltd. is a cosmetics retailer headquartered in Poole, United Kingdom. Founded in 1995 by Mark Constantine, a herbal trichologist and his wife, Liz Weir. Constantine and Weir both have backgrounds in the hair and beauty industry. Unhappy with the market, they decided to branch out and start their own business based on natural hair and beauty products.The couple started off developing formulas and products for The Body Shop in the 1970s. This forbade the Constantine and Weir from opening a retail shop for 5 years. So the couple decided to set up a mail order company called Cosmetics-To-Go. Is was successful but eventually was sold to a Poole local who then took the formulas and namesake. Being near to a farmers market, Constantine began to develop products for a shop in Poole, they were made upstairs and sold downstairs. On a trip to England, Canadians Mark and Karen Wolverton came across the fragrant, colorful shop that is LUSH and immediately knew they wanted to bring it to North America. In 1996 the first international LUSH was opened in Vancouver, with a cosmetic kitchen (factory) nearby. In 2003 the first American store opened in San Francisco. We now have over 210 shops in North America, all supplied by the two cosmetic kitchens in Canada. 650 stores and many factories later in over 40 countries. II. Operations and Supply Chain Strategies Business elements that define a business include structural and infrastructural elements. Structural elements...
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...I. Major Steps in Merchandise Buying and Handling A. Merchandise management is the analysis, planning, acquisition, handling, and control of the merchandise investments of a retail operation. Exhibit 9.1 illustrates the major steps in the merchandise management process. 1. Analysis is used in the definition because retailers must be able to correctly identify their customers before they can determine the needs and wants of their consumers. 2. Planning is included because retailers must often purchase their merchandise six to 12 months in advance of the selling season. 3. The term acquisition is used because, with the exception of service retailers, merchandise needs to be bought from others, either distributors or manufacturers. 4. Handling ensures that the merchandise is where it is needed and in the proper shape to be sold. 5. Control of the large dollar investment in inventory is important to ensure an adequate financial return on the retailer’s merchandise investment. . B. Merchandising, though only a subfunction of retailing, is its heartbeat. It is the day-to-day business of all retailers. As inventory is sold, new stock needs to be purchased, displayed, and sold once again. II. Dollar Merchandise Planning A. A high build up of inventory indicates that either the retailer has too much money tied up in inventory or is not making the sales it was expecting and is heading for trouble. Likewise, a retailer who is frequently out of stock...
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...Praxis Business School Retail Business Plan On Snack Bar A report Submitted to Prof. K. Dashrathraman In partial fulfilment of the requirements of the course Retail Management On 7th August 2011 By Ashwin Agarwal (B10004) Deepika Agrawal (B10007) Nishant Khattwani (B10013) Sushmita Agrawal (B10035) SUBMISSION: - 1 1. Environment Scan a. Retail Scenario In India Retail word comes from the French word retailer, which refers “cutting off, clip and device”. Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act of selling it to the individual consumer, at a margin of profit. As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. Indian retail sector comprises of organized and unorganized sector. Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses. Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana...
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...Obchodní činnost Studijní opora pro kombinované studium Bakalářský studijní program Petr Mulač, Věra Mulačová 2009 ISBN 978-80-87278-11-6 © Vysoká škola technická a ekonomická v Českých Budějovicích 2 OBSAH Obchod a obchodní činnosti Maloobchod Velkoobchod Retailing Obchod a globalizace Zadání seminární práce 3 Průvodce studiem předmětu Tato učební opora si klade za cíl vyložit význam obchodu, jeho funkcí a také základní pojmy činnosti obchodní firmy v obecné rovině. Vedle objasnění terminologie z oblasti obchodního podnikání se předmět zaměřuje na postižení současných trendů a slouží k prohloubení aplikačních dovedností studentů. Cílem otázek, úkolů a podnětů k diskuzi je vést studenta k samostatnému průběžnému studiu a osvojení žádoucích znalostí. Proto je součástí každé kapitoly této studijní opory základní a doporučená literatura a elektronické zdroje informací. Po absolvování předmětu budete znát: Podstatu, význam a druhy obchodních činností Druhy obchodních jednotek a úlohu spotřebitele Po absolvování předmětu budete umět: Rozlišit velkoobchodní a maloobchodní funkce Hodnotit současné tendence ve vývoji obchodu Posoudit vliv globalizace na obchodní podnikání Základní okruhy studia: 1. Obchod a obchodní činnosti 2. Maloobchod 3. Velkoobchod 4. Retailing 5. Obchod a globalizace Každá kapitola zahrnuje seznámení s klíčovými pojmy a cíli studia, uvádí potřebný čas ke zvládnutí teoretického základu v literatuře včetně...
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...| Retail Management Report | | | | Table of Content PART A3 A.Park’ n Shop4 B. Circle K, East Asia Hall, UMAC 20 C. San Miu Supermarket, Flower City, Taipa 28 D. Seven Eleven, Flower City, Taipa 42 PART B50 A. Background Information 50 B. Appearance50 C. Fixtures53 D. Promotion54 E. Layout55 F. Merchandising57 G. Summary & Recommendation57 Part A Retailors | Park’N Shop, Taipa | Circle K, East Asia Hall, UMAC | San Miu Supermarket, Flower City, Taipa | Seven Eleven, Flower City, Taipa | Merchandise | Product 1 | Fresh Milk | Product 2 | Dark Chocolate | Product 3 | Potato Chips | Product 4 | Ice Cream | Product 5 | Soda Cracker | Product 6 | Can/Bottle Coffee | Product 7 | Convenient Fried Noodle | A. PARK’N SHOP, Taipa Product #1: Fresh Milk Type of Product: Food PARK’N SHOP, Taipa Variety(Based on Brands) | Assortment(Based on Categories) | Package | Price | Price Discount Promotion If Any | VITA | Family Milk Gable | 236ml | $5.90 | | | Family Milk Gable | 946ml | $23.90 | | | Hi-Cal Whole Milk | 236ml | $6.50 | | | Hi-Cal Whole Milk | 946ml | $23.90 | | | 200% Chocolate Milk | 236ml | $5.90 | | | 200% Chocolate Milk | 946ml | $21.90 | | KOWLOON DAIRY | Fresh Milk | 236ml | $6.90 | | | Fresh Milk | 946ml | $24.50 | | | Bottle Fresh Milk...
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...it can be web, via mail, phones, manufactures, importers, nonprofit, wholesalers. * Retail impact economy; functions in Distribution and relationship with firms selling goods and services to retailers for their resale. * Durable goods store: meaning store like last longer such as: motor vehicle, parts dealer, furniture, home furnishings, electronic, appliances and hardware store. * Nondurable goods and services: general merchandise such as food, beverages, health, personal care stores, gasoline stations, clothing and hobby, book, music. Retail Functions AND Distribution * Retail last stage in CHANNEL OF DISTRIBUTION : * This means business and people are involve in physical movement and transfer of ownership of goods and services from producer to consumer: * Example an exchange: buying IPhone from Apple. * Retailer’s job: communicate with customer and manufacture, deal with products and services. * Sorting process: retailers collect sources and buy large amounts and sell in small amounts. * MULTI-CHANNEL Retailing : * Retailers sell to consumers through multiple retail formats: Example, mail, order, web, phone, stores. * Helps manufacture reduce cost, improve cash flow. * Exclusive Distribution: Suppliers make an agreement to with few or one retailer to sell certain brand, product or a location. * Example Target retail store sells Archer Farms only or up items. * Intensive Distribution: Suppliers sell...
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...April 1, 2013 Janine Lyn A. David Internet Retailing TM – CHAPTER 1 1. Introduction It has been predicted by scholars and experts over the past decade that there will be a steady migration from a brick and mortar retailing model to internet/online shopping stores (Levy & Weitz 2001; Chiang and Dholakia, 2003) (Solorzano, 2011; Ferguson, 2011). With this trend, many traditional retailers have developed their own online stores. There were also the “pure plays”, companies that are mainly start-up e-commerce businesses, which are competing alongside traditional retailers in the marketplace. According to the Internet World Stats 2011, there are currently over two billion Internet users daily at the growth of 480 percent in the past 10 years. This has certainly led to tougher competition for many internet retailers that want to stay competitive and profitable. These businesses want to differentiate themselves, become visible, and stand out above their competitors – gain a competitive advantage. According to Forrester, CIOs have a vital role to play in developing business strategy and framing business technology strategy. Through this approach, IT is viewed as a business enabler for value creation and with this thinking they believe it has a great opportunity to influence business agenda through technology innovation. Even though the effect of a high IT investment on the business’s performance has not been proved (Bharadwaj, 2000), these businesses, both the online-only...
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