...Retail Advertising and Marketing Association Gen/200 Retail Advertising and Marketing Association "Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likable as they would like it to be” (Phil Dussonberry, former BBDO advertising executive). In the world of retail things are ever changing there is a constant need for new advertising or marketing to grab the consumers attention. Without these tools a retailers profits can quickly dwindle leaving them in the dust. One great tool for retailers is the Retail Advertising and Marketing Association(RAMA). This paper will explain what RAMA is, how it can increase my professional knowledge and abilities, and how perfecting my knowledge and abilities can affect my career success. The Retail Advertising & Marketing Association (RAMA) is a trade association of retail marketing and advertising professionals, plus their counterparts on the agency, media and service-provider sides of the business. RAMA is a division of the National Retail Federation, the world’s largest retail trade association (National Retail Federation, 2011). RAMA also is the producer of the annual Racie Awards Competition, the industry’s most prestigious creative contest for retail broadcast, web and print advertising (National Retail Federation, 2011). RAMA is an innovative association that connects retailers...
Words: 722 - Pages: 3
...Retail and Services Marketing CW2: End of Module Assessment - Retail Marketing Plan (Proposal) (Unit 10) This assessment is the culmination of all your work in this module. You are required to draw up a marketing plan (which you are to present to them in the form of a proposal) for a clothing store chain to enter a country of your choice from the following countries: Bangladesh, Canada, Germany or Kenya. In order to present a well-constructed plan you must carry out a thorough evaluation of the client's current retail marketing strategy and that of their competitors, as well as investigating the latest trends and developments within their particular retail sector. The evaluation and proposed plan should be presented as a 'Proposal' for the client's senior marketing team, using the standard 'Proposal' format and presented to your tutor for assessment through the usual channels. A report consisting of 2500 words will be required to support your answer. Notes to Candidates: o The retail marketing plan must focus on one of the following countries: Bangladesh, Canada, Germany or Kenya. o The plan should be based on a country where the branded retailer is not currently present. o Clear focus should be made on the market entry, marketing objectives, marketing programmes, implementation, budget and control. A country analysis comparison is required (to be included in the appendix) to support the choice of country. Clear references and appendices should be used. A report...
Words: 475 - Pages: 2
...companies having headquartered in Oregon in the Portland Metropolitan area. In 1964 the company was founded as Blue Ribbon Sports by Bill Bowerman and Phil Knight. Later in 1971 it officially became Nike. Now Nike is the world leader in manufacturing sportswear and gear. Nike has more than 700 shops in 46 countries. They capture almost 50% of the market share and it is still growing. (Daily Finance, 2013) When Knight and Bowerman started the business as Blue Ribbon Sports they were mainly distributors of shoes made by a Japanese company. They sold the shoes carrying them in cars. In 1966, they opened their first retail store. Gradually they came up with the swoosh logo, named their company Nike and began to sell shoes manufactured by themselves. Nike Timeline 1964 Founded as Blue Ribbon Sports 1966 Opened its first retail store 1971 Coined the Swoosh logo and began using the name ‘Nike’ 1976 Hired its first advertising agency 1980s Throughout the 1980s, Nike expanded its product line by bringing in the market products of so many sports. It reached so many regions throughout the world. In 1988 the tagline ‘Just do it’ was used for the first time. 1990s Nike established its eight-building headquarters in Oregon. Started to get the environment-friendly image. 2000s Nike bought and made alliance with so many companies. Expanded its product line to a great extent. Nike has established itself as a well-known...
Words: 3395 - Pages: 14
...Part A 1. Coupons Coupons are the promotional tools that can be redeemed for discounts when purchasing goods and services. Normally the manufacturers, wholesalers, or retailers issue coupons to their customers through several ways like direct mail, email, and messages. By placing coupons in magazines or newspapers, the company can attract the potential customers to try its product, and they will continue to buy it if the customers like it. Current customers are delighted when they receive the coupons and the gift of savings from company of a product that they buy regularly. Coupons are the special offer and inexpensive form of marketing to persuade consumers to purchase the specific goods and services from specific companies. Due to these facts, the majority of companies would like to use some type of coupon program although competitors are doing it. Besides that, well-designed coupon programs help company to gain the competitive advantages and create brand awareness. For example, Tesco will send the coupons through email or attach in the newspaper to customers. Customers only need to print out or cut out, and present to the cashier when paying the discounted products. (Left) Tesco coupon sample 2. Rebates Rebates, like coupons, offer value to purchase typically by lowering the customer’s final cost for getting the product. Rebate is a type of sales promotion that marketers use primarily as incentives to product sales. Consumers benefit from the lower price...
Words: 2679 - Pages: 11
...strongly focuses on the development of personalized, long-term relationships with their customers, delivering competitive suite of products and services as well as offering advisory at each stage of their customer’s business life-stage. They have established an extensive network of Alliance Business Centre’s across the country to reach out and serve all customers better and they continue to expand these facilities in an effort to fully satisfy the needs of their customers. (Reference Alliance bank website) The following report is a marketing plan for ‘Alliance BizSmart Online Banking’, which is one of the services offered specifically to the business market. Objective Few steps are as critical in marketing planning as setting objectives. Objectives are designed to ensure the organisation knows what its strategies are expected to achieve and when a strategy has achieved its purpose. (Refrbuildingmrkpln) The main objective of this marketing plan is to increase the number of Alliance BizSmart Online Banking service users up to 30% while retaining the existing customers, within the duration of one year starting from January 2015 by the end of January 2016. Alliance Bank is the first Malaysian bank to provide the same online banking tools and services to...
Words: 1134 - Pages: 5
...you have to calculate the Gross Profit: Gross Profit = = = Sales – Cost of Goods Sold $650,000 - $485,000 (calculated in Part A) $165,000 Now, you can calculate the net profit: Net Profit = = $165,000 - $90,000 (from problem) $75,000 QUESTION # 2: A retailer has a beginning monthly inventory valued at $60,000 at retail and $35,000 at cost. Net purchases during the month are $140,000 at retail and $70,000 at cost. Transportation charges are $7,000. Sales are $150,000. Markdowns and discounts equal $20,000. A physical inventory at the end of the month shows merchandise valued at $10,000 (at retail) on hand. Compute the following: a. b. c. d. e. f. Total merchandise available for sale – at cost and at retail Cost complement Ending retail book value of inventory Stock shortages Adjusted ending retail book value Gross profit Part A: Total merchandise available AT COST = Beginning monthly inventory + Net purchases + transportation charges = = Total merchandise available AT RETAIL = $35,000 + $70,000 + $7,000 $112,000 Beginning monthly inventory + Net purchases = = $60,000 + $140,000 $200,000 (Note: You don’t include transportation charges at retail. You only include them in the COSTS the retailer has to pay to acquire the goods.)...
Words: 860 - Pages: 4
...1.0 Introduction: Retail Pharmacy Background There are about 8,632 registered pharmacists and 2,000 community pharmacies which is also known as retail pharmacies in Malaysia. Out of the registered phamacists, 5,288 are in the government sector while 3,344 are in the private sector (Ministry of Health Malaysia Health Facts, 2012). The ratio of pharmacist to Malaysia population is about 1: 3,355. Both Penang and Klang valley areas consists of 56% of retail pharmacies in Malaysia. To operate a retail pharmacy, the pharmacist shall need to register A-license or known as poison license in order to be able to sell prescription medicines under the Sales of Drugs Act 1952 and the Pharmacist Registration Act 1951 (revised 1989). In Penang, a total of 344 A-license are issued in 2009 which contributed to about 11.5% of total A-license applicants in Malaysia. The retail pharmacy market is currently dominated by bigger and organized chain pharmacies such as Guardian Pharmacy (382 outlets), Watsons Group (260 outlets), Caring Pharmacy (73 outlets), Constant Pharmacy (12 outlets), Aeon Wellness (12 outlets) and Georgetown Pharmacy (11 outlets). (The Star, 2012, 2014). Retail pharmacies are the bridge for consumers to obtain medication drugs, over-the-counter (OTC) drugs, health supplements, health support products and others such as organic health food which could be categorized as a specialty shop. Retail pharmacies also carries fast moving consumer goods such as toiletries, personal...
Words: 2665 - Pages: 11
...MARKETING MIX ELEMENTS OF RETAIL PETROL OUTLETS Australian retail petrol outlets all essentially provide the same products to the customer whether the service stations are privately owned and operated or managed under agreements with the supplying oil companies such as BP, Shell, Caltex, Mobil etc. The difference is in their ability to position themselves in the market as having an understanding of their target markets needs, wants and desires and delivering on these to create customer satisfaction and ultimately maximising their return. A useful tool to ensure successfully positioning of their offer is the use of the four marketing mix elements. The four marketing mix elements, collectively known as the four P’s include Product, Price, Promotion and Place. This report provides an overview of each element and how they are applied to retail petrol outlets; sending an overall message to the consumer about quality, cost, performance and the product’s position compared with a competing brand. PRODUCT A product is ‘anything tangible or intangible that satisfies the consumer or business customers’ needs as a result of an exchange process’. A product can be physical goods, services, ideas, people or places. A good is a tangible product that we can see, touch, smell, hear, taste or possess. Intangible products, such as services, ideas, people and places, are products we can not always see, touch, taste, smell or possess. A product has three distinct layers; the core product...
Words: 1773 - Pages: 8
...which more than 10,400 are in North America, and the company has more outlets than any other retailer or food service provider. 7-eleven was founded in 1927 in Dallas, Texas and it pioneered the convenience store concept during its first years of operation as an ice company when its retail outlets began selling milk, bread and eggs as a convenience to guests (7-eleven.com). Back then, in 1927, “Uncle Johnny” Jefferson Green, an enterprising Southland Ice Company employee, began to offer milk, bread and eggs from the ice house. He quickly notice a need to carry these items for customers who were out of these everyday staples. The items has been sold a lot on Sundays and evenings when grocery stores were closed. Realizing the possibilities of Uncle Johnny’s idea to provide customers what they wanted and when they needed it, Joe C. Thompson, Jr., one of the founders and later president and chairman of The Southland Corporation, began selling the product line at other ice-dock locations. At the time, the company had eight ice plants and 21 retail ice docks . Thus convenience retailing was born. More and more customers caught on to this new idea, and the company increased to 60 Southland-owned retail ice docks within a decade . In April 28,1999, the name of the convenience store was changed from The Southland Corporation to 7-eleven, Inc after approval by shareholders (7-eleven.com). 7-Eleven was the first to operate 24 hours a day. They are selling fresh-brewed coffee in to-go...
Words: 1975 - Pages: 8
...Retail Marketing and Customer Loyalty The battle to gaincustomers and more importantly, their loyally is intensifying as the majorretailers continue to position themselves as the main point of contact forshoppers. So, rather than being a Kellog's brand buyer, we are instead becominga nation of Tesco supporters or Asda fans. The competition between brands, own- label, and discount supermarkets continue to coverage on the market. Giventhis contentious environment, retailers are now vying for the consumers'attention and more importantly for consumers' loyalty. Using theorycovered in the 'Scheme of Work', you are required to analyse the issuessurrounding the steady rise in the attention paid to customer loyalty and howretailers may need to change in order to remain competitive. As a guideline,your assignment should cover the following issues: a) Importance ofcontemporary trends in retailing b) Retailingbuying behaviour c) Productmerchandising and selling environment d) Retailpromotion and branding Introduction Growing interest in thestudy of retailing has been reflected in the growth of the retail industryitself globally. Potter (1982) indeed described the academic study of retailingas 'the Cinderella of the Social Sciences'. Others such as Gilbert (1999) viewretail or retailing as any business that directs its marketing efforts towardssatisfying the final consumer based on the organisation of the selling of goodsand services. Bearing in mind this definition...
Words: 1602 - Pages: 7
...946: Retail Marketing MASTER OF INTERNATIONAL BUSINESS | BLOG 1 | | | | Name : Oyiza Deborah Joseph 4959954 UOW Student ID : 4959954 Lecturer : Dr. Dennis Choo Ying Hoe Submission Date: 10th June 2015 Below is the link to my blog a copy of it: https://cooldebcy4real.wordpress.com/2015/06/09/recent-issues-in-electronic-retailing-e-tailinginternet-retailing-multi-channel-retailing-and-disintermediation-in-retailing/ Recent issues in Electronic retailing (e-tailing/internet retailing), Multi-channel retailing and Disintermediation retailing. Any business exchange that includes an immediate deal to a purchaser at any anytime for the purpose of profit making may be referred to as retailing. This could include selling of cloths, books, music, footwear, basic supplies or different things. Such a retail exchange could happen in a shopping center, a retail establishment, or in an agreeable neighborhood staple shop. The majority of such retail exchanges that is made possible through the block and-mortar retailing can be effectively duplicated over the Internet too. Retailing is the final transaction that takes place between a business and a customer (Peter, Kannan & Jeffrey, 2015). The entire approach to retailing has changed significantly in the previous decade. The appearance of the online channel and new extra advanced channels, for example, portable channels and social networking have changed retail plans...
Words: 1905 - Pages: 8
...RETAIL MARKETING SINAV SORULARI 7. 1) Intensive Distribution: Intensive distribution aims to provide saturation coverage of the market by using all available outlets. For many products, total sales are directly linked to the number of outlets used (e.g., cigarettes, beer). Intensive distribution is usually required where customers have a range of acceptable brands to choose from. In other words, if one brand is not available, a customer will simply choose another. This alternative involves all the possible outlets that can be used to distribute the product. This is particularly useful in products like soft drinks where distribution is a key success factor. Here, soft drink firms distribute their brands through multiple outlets to ensure their easy availability to the customer. Hence, on the one hand these brands are available in restaurants and five star hotels and on the other hand they are also available through countless soft drink stalls, kiosks, sweetmarts, tea shops, and so on. Any possible outlet where the customer is expected to visit is also an outlet for the soft drink. 2) Selective Distribution: Selective distribution involves a producer using a limited number of outlets in a geographical area to sell products. An advantage of this approach is that the producer can choose the most appropriate or best-performing outlets and focus effort (e.g., training) on them. Selective distribution works best when consumers are prepared to “shop around” – in other...
Words: 2244 - Pages: 9
...Dheepak on Retail STVP 2007-002 STVP-2007-002 [June 12, 2007] Organized Retail “Inquilab” in India Current Landscape of Retail in India The Indian government does not recognize retail as an industry. In India 98% of the retail sector consists of counter-stores and street-vendors.1 With no large players, inadequate infrastructure and a small affording population that believed in saving rather than spending, Indian retail never attracted the interest of large corporations. That was till they realized that retail in India is a USD 320 billion dollar industry, growing at CAGR 5% and contributing to 39% of the GDP2 (See exhibit 1 for projected market size of retail in India.). It might seem almost nonsensical that this important sector of the country’s economy has been overlooked by corporate giants. One cannot blame them though. Indian retail has been a traditionally unorganized sector, dominated by counter-stores and street vendors (See Exhibits 2 and 3 for pictures). While retail employs a large sector of the population, most of these people are uneducated, unskilled individuals that regard retail as the preferred career alternative to agriculture. They never had the means nor will to develop the sector or expand their business. Retail never enjoyed the support of the Indian consumer. A miserly population that barely had the means to make end meet never treated shopping as a form of leisure. While individual retailers saw small gains, lack of infrastructure...
Words: 10715 - Pages: 43
...In a retailing industry, department store’s target market always considers in different age groups. Myer is belong traditional department store group. In that, they merchandise quality range from average to quite good. Pricing is moderate to above average. Customer service ranges from medium levels of sales help, credit, delivery, and so forth to high levels of each. Therefore, their target market tends to middle-class shoppers. (Berman and Evans 2010, 138)Myer is one of Australian department store group which stayed at the top in customer satisfaction for department stores. According to the Roy Morgan Retail Satisfaction Report for September 2011, Myer remained top in customer satisfaction for Department stores with 89% of their customers either ‘very’ or ‘fairly satisfied’. (David Jones and Myer narrowly lead Department and Discount stores in satisfaction, 2011) At present, Myer have been issued different types of Myer cards as their customer loyalty programs. For example, Myer Visa Card is a part of customer loyalty program. The features are people can reward yourself with Myer Visa Card by spending on the things you need. People can earn Myer one Shopping Credits when they fill up their cars, buy groceries or pay bills. Shopping Credits can then be turned into Myer one Gift Cards for use at any Myer store. (Myer Visa Card Contract Documents and Credit Guide, 2011) Earn 3 Myer one shopping Credits for every dollar spent at Myer and up to 3 MYER one Shopping Credits with...
Words: 1946 - Pages: 8
...INDEX 1. INTRODUCTION 1.1. 1.2. BACKGROUND ENVIRONMENT OF ENTREPRENEURIAL 2. THE IMPORTANCE OF SMEs 3. ROLE OF ENTREPRENEUR 4. ENTREPRENEURSHIP. International 5. INTERNATIONALIZATION PROCESSES. Theories. 5.1. 5.2. UPSALA MODEL. HECKSCHER-OHLIN MODEL 6. THE PROCESS OF INTERNATIONALIZATION 7. ENTREPRENEURIAL MARKETING 7.1. 7.2. 7.3. SWOT ANALYSIS MARKET ENTRY STRATEGY COOPERATION STRATEGY 8. TARGET COUNTRY 9. GEM 10. GOVERNMENT SUPPORT 11. CONCLUSION 12. RECOMMENDATIONS 13. REFERENCES 1. INTRODUCTION: For this work I decided to open in France Cocoon clothing company, located in Granada, retailing, I have chosen these two countries because they are within the top 5 countries of the European Union in the textiles sector and are two major countries with major fashion catwalks. I chose this company because it is a small company, and is a women's clothing store that has clothes very hard to find in other stores. I chose the fashion industry especially because according to my previous studies I think it's an everchanging industry in terms of fashion and is an area in which the image is very important in Spain. Cocoon is a shop that sold clothing especially at night but you can also find jeans, skirts, blouses, accessories, handbags and more clothing at prices that will chord with our product quality. Cocoon is a very experienced workers and always try to help the customer find what you want, is a company with more than 16 years of experience in this sector. 1.1...
Words: 3659 - Pages: 15
