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Retail Project

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Submitted By scottwebbs
Words 6651
Pages 27
A Retail Audit of Family Dollar
125 2nd Street
Park Falls, WI

Researched by:
Scott Webster
200100906

Merchandising Management
10-104-186
Lisa Drews
Northcentral Technical College

February 4, 2015

Report Disclaimer
This Report was created for student use as an example for learning purposes only.

Northcentral Technical College
Family Dollar Retail Audit

Table of Contents

1. History and background of Family Dollar

2. Careers at Family Dollar

3. Managing Merchandise Assortment

4. Visual Merchandising

5. Retail Pricing

6. Retail Communication Mix

7. Reflection on this Audit

8. Bibliography

History and background of Family Dollar

Address
Family Dollar Store I am visiting
125 2nd Street
Park Falls, WI

Executive Offices
Post Office Box 1017
Charlotte, North Carolina 28201-1017

Founded
Family Dollar was founded in 1959 by Leon Levine.

Overview
In 1958, at age 21, Leon Levine, an entrepreneur with an interest in merchandising, became intrigued with the idea of operating a low-overhead, self-service retail store. Leon Levine believed he could offer his customers a variety of high-quality, good value merchandise for under $2. Because he had grown up in his family’s retail store, he understood value, quality and customer satisfaction. In November 1959, Leon Levine opened the first Family Dollar store in Charlotte, North Carolina, and was on his way to becoming a retailing legend. Right from the start, he had a well-developed philosophy of what Family Dollar would be and how it would operate, a philosophy from which he and his management team have never strayed. The concept is a simple one, “the customers are the boss, and you need to keep them happy.” He created a general floorplan that he used in each of his stores that allowed customers to easily shop for their favorite

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