Premium Essay

Retail

In: Business and Management

Submitted By luion
Words 1160
Pages 5
Product: * Lots of Substitute Products, but ice cream lover that is willing to pay the extra price to receive the higher level of quality * High quality, High price( Luxury Product) * a narrow product mix but great product depth
A lots of SKU(Diversification) :
According to the Marketing Intelligence Service : 36 Flavors * Type: Ice-cream, ice-cream cake, ice moon cake, Milk shake, ice cream sandwich * Taste of ice-cream: Vanilla, Coffee, Tiramisu, Cantaloupe, Strawberries, Lamb grapes, Macadamia, Green tea, Chocolate, Red beans, Caramel milk, Lemon sorbet * Taste of ice-cream cake: Brownie, Chocolate, Coffee, Strawberries, Strawberry Cheesecake, , Macadamia * Creative ice cream: Joyful Party, Flower Blossoms, Royal Monte Carlo, Love Lyric, Banana Split, Lost in Manhatta, Golden Pyramid.
Product: Haagen-Dazs ensures to maintain the high quality and luxurious taste ice cream. They also promise that fresh cream is used for a rich creamy flavor, fresh skimmed milk for body and texture and fresh egg yolk for delicate flavor As a matter of differentiation, they advertise that their ice cream is ALL ICE CREAM by ensuring that the ice cream is perfectly rich because it contains no excess air. Further, unlike mass marketed brands, no artificial flavourings or colours are used. Haagen-Dazs prefers to find better natural alternatives and make sure that their customers know about this.
And Haagen-Dazs provides different kinds of products to customer. For example, ice cream, ice cream cakes, beverage, crispy sandwich, choc bar multipack, etc. For seasonal products, it has ice cream mooncake and fondue set that launched on 1 Nov.
Also, they provide more than 17 flavours for consumer. However, they have a lot of SKUs.

Quality Control: Although most companies limit their product quality testing only within their manufacturing process,...

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