Premium Essay

Retailer Analysis

In: Business and Management

Submitted By Stankc82
Words 1022
Pages 5
A. History of the Company:

Who did you interview? (Full name and position.)

How long have they been in business?

According to the company website, Petsmart started out as PetFood Warehouse with 2 stores in Arizona in 1987. The Oshkosh location opened up for business in February of this year (2016).

How has their business changed over the years? The original founders started off in the pet industry in 1986 as a pet food distributor under the name of Pacific Coast Distributing. Only a year later, they decided to take their pet superstore concept and apply it to physical retail stores. They opened up 2 stores in Arizona in 1987 under the name PetFood Warehouse. Committed to further developing their business, they decided to switch names to Petsmart in 1989. Due to rapid expansion after the name change, they hit 50 physical retail stores by 1992. By going public in 1993, the original founders idea took off and today they boast over 53,000 associates, in over 1433 locations through out the U.S., Canada and Puerto Rico.

What is their mission statement? Taken directly from Petsmart.com, their mission statement is: We believe pets make us better people. That’s why we create more moments for people to be inspired by pets.

Do they plan to expand, penetrate, diversify, or change their retail format in the near future?

B. Retail Strategy

1. Who is their Target Market:

Define their customer according to demographics (age, gender, income level, education etc.)

Trade Area - primary, secondary, tertiary (refer to Chap. 8)

2. Merchandise Assortment:

What are the major brands they carry?

Do they have private brands?

What are some key countries of origin of the merchandise the store carries?

What process is used for procuring the merchandise made abroad?

Where does this retailer's merchandise fit on the category life cycle?...

Similar Documents

Premium Essay

Miss

...taken off as a platform where the transaction and purchase are proceeded by an increasing number of consumers. The purpose of the report is to discuss ethical issues of online shopping, which will mainly focus on exploring potential risks of online shopping. Introduction In the background of traditional shopping modes, consumers are normally passive recipients of information, and they are not available and accessible to dynamic information in the market. However, with the development of technology and science, it is necessary to combine the new technology with emerging market opportunities. The report will focus on adverse effects generated with the advent of internet shopping, such as privacy and security risks. At last there will be analysis about current issues, including security and information disclosure and online cheating problems, and then there will be methods came up to solve the issues. Lack of credit between sellers and consumers Since the development of e-commerce is not mature enough, there are not complete regulations concerning credit system, and there is lack of necessary supervision during the process of transaction. After introducing the...

Words: 2763 - Pages: 12

Premium Essay

Business Context

...non-price consideration. Report consists of two main parts- market characteristics and consumer behaviour; it shows that non-price factors play a crucial role in consumer behaviour. Changes in economic, legal and political structures have caused an emergence of e-commerce and the decline in High Street sales. Furthermore, the current analyses show that soon e-commerce will take over ‘bricks and mortar’ sellers. 2. INTRODUCTION As today’s society is more materialistic comparing to all the previous ones, it is becoming essential for the consumers to find the easiest and the cheapest way to purchase goods. The aim of this report is to compare two markets in clothing section and what their customers are more likely to use: the High Street retailers and the online sellers competing with each other in both price and...

Words: 3011 - Pages: 13

Premium Essay

Amazon Evolution

...11/11/12 Gregory Crary The purpose of this paper will be to examine Amazon’s strategy to start offering unused IT software to businesses and individuals; focusing foremost on Amazon’s change from online retailer to IT Company, as well as the components of Amazon’s database that makes this change possible. Data management issues will be discussed, and finally the conclusion will determine whether or not this is a wise strategy for Amazon to be employing. Amazon has become one of the world’s largest online retailers with sales topping over 10 billion dollars annually (Rainer &Turban, 2009). Despite being a leader in this field Amazon has seen profits fall recently and has devised a new plan that they hope will compensate for this loss. To understand this plan we must first take a look at Amazon’s IT infrastructure. Amazon has spent over a decade and 2 billion dollars to develop their online store’s infrastructure, but at any given time Amazon only uses 10 percent of its processing power (Rainer & Turban, 2009). In an effort to grow profits and compete with companies like Google and Microsoft, Amazon has made their unused infrastructure available to businesses and individuals looking for data storage, more processing power, and data and information analysis. One part of Amazon’s infrastructure consists of a massive database where vast amounts of data can be stored. Amazon offers the Simple Storage Service (S3) to individuals and business in need of cheap......

Words: 655 - Pages: 3

Premium Essay

Home Goods, Evaluation and E-Commerce Recommendations

...HomeGoods, a TJX Company: Evaluation and E-commerce Recommendations Table of Contents Abstract…………………………………………………………………………………… 3 Home Goods, a TJX Company, E-Commerce and Recommendations………………....... 4 Home Goods Current Use of the Web……………………………………………………. 4 Web Design Analysis ……………………………………………………………………. 5 What Works………………………………………………………………………. 6 Recommendations for Improvement……………………………………………… 6 Web Use for Future Growth …………………………………………………………….. 7 Strengths…………………………………………………………………………... 7 Weaknesses………………………………………………………………………... 8 Opportunities…………………………………………………………………….... 8 Threats…………………………………………………………………………….. 9 Ethical Considerations…………………………………………………………………….. 9 Conclusion………………………………………………………………………………… 10 References…………………………………………………………………………………. 11 Abstract Founded in 1992 and with more than 400 stores now nationwide, HomeGoods prides itself in finding one-of-a-kind, discounted home décor merchandise. HomeGoods offers a variety of products from “around the world, such as giftware, home basics, table-top, accent furniture, lamps, rugs, bath and bedding, decorative accessories, children's furniture, seasonal merchandise, and wall décor.” With weekly shipments, HomeGoods huge stores are constantly changing with merchandise. Their consumers come for the hunt. HomeGoods website is carefully designed with inspirational photos and decorating ideas, but it does not offer online shopping. Although it is very interactive, it can drive......

Words: 2517 - Pages: 11

Premium Essay

Service Management

...online from Malaysian perspective. Online trust, Information quality, online purchase experience, price and convenience were evaluated to determine whether these factors are related to online purchase intention. A stratified sampling method was used and the sample comprised of 180 students who are undergraduate and post-graduate study in University of Malaya. Data were collected via self-administrated questionnaire that using five point Likert scale. 2.0 Introduction With the advancement of internet, the electronic commerce (e-commerce) has grown rapidly as internet diminished the boundaries to the world. The internet permits the 24/7 and 365 days availability of goods and services with little or no cost. Surplus seeking consumers and retailers are always searching for markets that are more economically efficient hence, online purchasing (Jiradilok et al., 2014). The low cost of...

Words: 4580 - Pages: 19

Premium Essay

Online Buying Behavior of Consumers

...Buying behavior of Consumer’s in India Research Proposal Sahil Maini PGDM 2012-2014 Under the Guidance of Prof. Sachin modgil & Prof. Ajitabh Dutta 13 PROPOSED TITLE: “A research study on online buying behavior of consumer’s in India” Abstract Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian young consumer’s buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones. The four key dimensions of online shopping as perceived by young consumers in India are identified. Besides that It is discovered that website design, website reliability, customer service and trust are the four key factors which influence young consumers’ perceptions of online shopping. The present paper focuses of the factors, challenges and measures to be taken by retailers to understand online buying behaviour of consumers in India. INTRODUCTION With an increase in use of internet as means of communication with consumers, the field of Ecommerce, online buying has experienced a rapid growth in the recent years. Its well known that online business i.e. business to consumers is increasingly growing at a very high speed. There is a huge purchasing power of a youth population aged......

Words: 5932 - Pages: 24

Premium Essay

Online Shopping

...------------------------------------------------- online shopping Research Report [Date] [Company name] [Company address] If online shopping simplifies people’s lives, then it would become increasingly popular. Table of Contents Foreword: 3 1. Introduction: 4 2. Methodology (Quantitative & Qualitative) 5 2.1 Questionnaire design 5 2.2 Participants 5 2.3 Procedure and Limitations 5 3. Interpretation of Results 6 4. Discussion 7 5. Conclusion 8 6. Recommendations 9 7. Reference List 10 8. Appendix A: Questionnaire 11 9. Appendix B: Detailed Results perform in Charts 14 9.1 Personal information and choices from online shops 14 9.1.1 Gender as a percentage. 14 9.1.2 Gender according to ages as a percentage. 14 9.1.3 Age Ranges 15 9.1.4 Personal choices from the online shops as a percentage. 15 9.2 Opinions about the convenience of online shopping 15 9.2.1 Online shop are available 24 hours a day so I can shop any time 16 9.2.2 Online shops provide various options of commodities 17 9.2.3 It is easy to make comparison with products from other websites. 18 9.2.4 Searching for a product is easy. 19 9.2.5 Accurate information about products is often provided on the website. 20 9.2.6 Delivery is on time. 21 9.2.7 Returning is not available or may take a long time to process. 22 9.3 Opinion about saving time and money from online shopping 23 9.3.1 Online shopping saves travel......

Words: 3695 - Pages: 15

Premium Essay

Best Buy -Circuit City Case Search

...Best Buy- Circuit City Case-17% 1. Be an informed consumer evaluate where the replacement of highly paid workers with lower paid worker did or did not cause Circuit city to perform so poorly. How confident are you in your evaluation? Why? In evaluating whether or not the replacement of highly paid workers with lower –paid worker at Circuit City caused them to perform poorly I found several factors that lead me to believe this to be true. Circuit City started off being the number one retailer of electronics. It was faced with competition from Best Buy and other large retailers such as Wal-Mart. Circuit City was forced with making changes within the company to keep their position within the market that they didn’t take. In 2003 Circuit city announced the layoff of 3900 workers, following this announcement opening stock price from 2001 to 2003 declined significantly. Also, in 2007 Circuit City fired 3,400 of the highest paid store employees at that same time their customer satisfaction index declined. Circuit City’s compensation strategy was in direct correlation to the business tactic, it rewarded its knowledgeable top performers. Circuit City never considered that by eliminating top earning sales people for less experienced sales people that it would have an indirect effect on the company as a whole. No longer to do they employ skilled and knowledgeable professionals whom customers relied on. Ultimately, managing total compensation strategically means fitting the......

Words: 1238 - Pages: 5

Premium Essay

In Depth Analysis

...inShare0 0 Comments In-Depth Analysis: Best Buy (BBY, AMZN, WMT, BKS, BGP) Best Buy (NYSE: BBY[FREE Stock Trend Analysis]) reported fourth quarter and full year earnings yesterday and failed to meet analysts' expectations. Best Buy reported revenue of $16.26 billion in the fourth quarter compared to $16.55 billion in the same period a year ago, or a decrease of 1.8%. Net income decreased by 16.4% from $779 million to $651 million. Thus, earnings per share fell from $1.82 to $1.62.This decrease largely reflects Best Buy's decision to spend $222 million in restructuring charges to focus its international efforts and drive supply chain efficiencies. Excluding restructuring charges, earnings per share rose for the quarter to $1.98 which beat analyst estimates. Nonetheless, Best Buy's stock price showed that investors were less than thrilled with the earnings news. Best Buy's share price fell 5.4% on the release of the earnings information. Best Buy struggled domestically: revenue fell 4% versus the prior-year period. Most notably, there was double-digit decline in sales of entertainment hardware and software and TVs. Consumer demand for new television technologies was not a significant revenue-generator. Where the domestic segment declined, it was offset by the 4% increase in the international segment. This increase is mostly due to new store openings and a favorable fluctuation in currency exchange rates during this time. As Benzinga readers already know, Best Buy has......

Words: 1076 - Pages: 5

Free Essay

Circuit City

...yarney...

Words: 2416 - Pages: 10

Premium Essay

Athletic Supreme

...Arimount is a well known beauty and grooming company that has been around for about two decades. Arimount is one of the largest beauty retailer and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store 20 years ago, Arimount has grown to become the top national retailer providing all things beauty. Arimount offers more than 20,000 products from over 500 well-established and emerging beauty brands across all categories and price points. Arimount the largest beauty and grooming retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. We focus on providing affordable indulgence to our customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. Arimount is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services. We focus on providing affordable indulgence to our customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. Arimount customers can satisfy all of their beauty needs in one place. We offer a unique combination of thousands of prestige and mass beauty products organized by category in a bright, open store environment. The beauty products are arranged in self-service displays and full-service......

Words: 722 - Pages: 3

Free Essay

Azo Stock Track

...Bill Rhodes, 42, is Chairman, President and Chief Executive Officer of AutoZone, Inc. Mr. Rhodes was named Chairman of AutoZone on June 6, 2007. While the economy and stock markets struggle to find their footing, some companies keep breezing along without interruption. AutoZone, Inc. is a specialty retailer of automotive parts and accessories. Its stores provide various products for use in cars, sport utility vehicles, vans, and light trucks, such as new and remanufactured automotive hard parts, maintenance items, and accessories and non-automotive products. AutoZone has topped quarterly EPS views by at least 11 cents each of the past seven quarters. It has grown quarterly profit by at least 21% over the same time span. Sales growth has not been as robust, though AutoZone has managed to log double-digit sales gains in four of the past five quarters Analysts surveyed by Thomson Reuters expect AutoZone to report earnings of $6.97 a share for its fiscal Q4, which ended in July. That would be an increase of 23% from the prior year. Sales should come in at $2.61 billion, a 7% gain. Like other chains, AutoZone has benefited from several trends. That includes the rising number of cash-strapped consumers who try to save money by working on cars themselves. As more consumers put off buying new cars, more vehicles with expired warranties are on the road. This forces consumers to either pay for repairs at commercial shops or do the work themselves. AutoZone's rivals include......

Words: 746 - Pages: 3

Premium Essay

Walmart Pest Analysis.

...company uses a tool to check and track the environment they are operating. Walmart uses the PESTLE analysis, which sometimes reffered as PEST analysis, is a concept of marketing principles . Moreover, this comcept is used as a tool by companies to track the environment they are operating in or planning to launch new product or service. PESTLE is a mnemonic which expanded form donates to P-Political, E- Economic, S-Social, T- Technology, L-Legal, and E-Environmental. Let’s see the few below for Walmart- • Political and Legal Environment Walmart donates to the governor but at times it still faces some huge problems like- locking up the employees in store at night, fake sustainability displays, gender discrimination, labor union problems, etc. Till 1998 no steps has taken towards the political aspect and in 2006 it rises up as the No. 1 corporate political contributor. Unstable government also caused hindrance in the path of company expansion. For instance- Walmart was unable to expand in South Africa due to unstable and no proper direction government. • Economic Environment Fortune Magazine named Wal-Mart the nation's most admired company. It now has more revenue and more employees than any other U.S. company. Wal-Mart's growth over the last decade is unprecedented -- the company has gone from being a successful discount retailer to being a dominant force that no other retailer can ignore. When recession hits US, Walmart is one of the few companies which are......

Words: 368 - Pages: 2

Premium Essay

Case Analysis

...Case Analysis Toyota Case Analysis   I. Viewpoint         For further analysis of this case, Ms. Rivera as a Marketing Manager is responsible to solve the dealing problem.   II. Time Context         In the year 1990’s different problem occurred.   Toyota reduced part defects by 84%. It also reduced the ratio of inventories to sales by 35% versus 6%. III. Objectives   a. To be able to implement the marketing strategy used in the said case.   b. To be able to have a good relation in dealing with consumers needs and wants.   c. To be able to maximize operating performance and financial returns to ensure growth for the company’s future.   d. To be able to classify the strengths, weaknesses, opportunities and threats that the company have.   e. To be able to explain the solutions in the major problem of Toyota.   IV. Statement of the problem         Major:         Competition will arise. Toyota’s has a closest competitor regarding on its consumers – Ford motor vehicles and Mercedes. It is a problem on how they can implement their marketing strategy to stay on top amidst of the consumers demands.         Minor:   1. A reduction on ratio of inventories to sales by 35 percent versus 6 percent. 2. Toyota relied on identical suppliers as of Ford motor vehicles and Mercedes.   3. Easy access on the internet that may cause imitation on each competitor’s latest idea.     V. Areas of Consideration |                                 |Production & operation           |Marketing...

Words: 1070 - Pages: 5

Premium Essay

Zara Swot

...SWOT ANALYSIS A SWOT analysis or SWOT matrix is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies. However, Humphrey himself does not claim the creation of SWOT, so the origin remains obscure. SWOT Analysis includes:- * Strengths: Characteristics of the business or project that give it an advantage over others. * Weaknesses: Characteristics that place the business or project at a disadvantage relative to others * Opportunities: Elements that the project could exploit to its advantage * Threats: Elements in the environment that could cause trouble for the business or project Identification of SWOTs is important because they can inform later steps in planning to achieve the objective. We are doing SWOT analysis of brand ZARA. ZARA SWOT ANALYSIS | STRENGTHS | * Have about 2000+ stores located in leading cities across 88 countries * Part of one of the biggest Spanish retailers in the world * Needs just two......

Words: 1482 - Pages: 6