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Reverse Supply Chain Management

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Reverse Supply Chain Management
-explore the feasibility to incorporate forward supply chain strategy into the reverse supply chain in the electronic industry

Yin Wei

Graduate School
Master of Science in Logistics and Transport Management Master Degree Project No. 2011:72 Supervisor: Ove Krafft

I would like to express my enormous gratitude and appreciation to all those who supported me and contributed to complete this thesis successfully throughout the entire research process. My special thanks go to the Logistics and Transport Research Group within Graduate School, the University of Gothenburg, for giving me the great opportunity to commence this thesis in the first instance. I am also thankful to my supervisor Ove Krafft, whose stimulating suggestions, guidance and encouragement helped me all the time in the research and writing process of this thesis. Special appreciation is further devoted to all the respondents in the interviews, for their openness and patience in taking time to answer the questions and providing me with relevant and essential information for my study. Without their contribution, it would have been inconceivable to make this thesis a success. Particular appreciation goes to Suning Appliance. In additional I am also grateful to my classmates in Master Programme of Science in Logistics and Transport Management, especially those who opposed on my work and posed their constructive suggestions for further improvements of this thesis. Last but not least, I would like to give my immense thanks to my family for their love and patience. Göteborg, May 2011

Wei Yin


Master Degree Project in Logistics and Transport Management Title: Reverse Supply Chain Management - Explore the feasibility to incorporate forward supply chain strategy into the reverse supply chain in electronic industry Wei Yin Ove Krafft (School of...

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