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Review of "Rise and Fall of Cf"

In: Business and Management

Submitted By gorgaiy
Words 1988
Pages 8
The Rise and Fall of Carly Fiorina
Introduction
Johnson’s article demonstrates why Carly Fiorina failed as an Ethical Leader of the HewlettPackard Company for five years up to 2005. Johnson’s argument concentrates on Fiorina’s role as a moral person rather than as a moral manager and provides considerable behavioural trait failures by Fiorina, supported by plenty of anecdotal evidence to support his claim. Johnson identifies Fiorina’s leadership direction was set by the Board of HP, found that the Board itself had been unethical, and the Board did little to influence or change this direction until the penultimate days of Fiorina’s tenure.
The article fails to recognise that Fiorina’s “fall” was ultimately caused by her failure to improve the bottom line. But recognises that her poor performance as an ethical Leader had left her without sufficient support to allow her to complete her radical changes.
The ethical Leader construct used here, could be considered to be inadequate to comprehensively assess Fiorina’s leadership, and highlights a need for a more integrated construct/s covering commonly shared behaviours. This essay discusses the addition of change-oriented leadership behaviour to task-oriented and relationship –oriented leadership constructs to overcome this limitation.
Elements of leadership
Johnson (p. 188) focusses on Fiorina’s ethical leadership behaviours (Brown , et al., 2005) to justify his judgement that Fiorina was a bad leader of Hewlett-Packard. Johnson (p. 192) also goes on to describe her as a Charismatic leader without being explicit on the elements which support this, merely drawing on some of the expressions of her actions.
Johnson (p. 192) uses two definitions to identify the ethical leadership construct –
“The Moral Person” (Trevino, et al., 2000) – behaving morally as a leader; viewed as truthful, empathising and

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