REVIEW WEEK 10: Pop Culture in Indonesia Pop culture has been penetrating the Indonesian culture in past few years. Islamic culture such as wearing veil for the women is a very common view in universities. In Universitas Gadjah Mada, there are 3 types of women who wear jilbab or veil. The first type is the one whose body, face, legs are fully covered except for their eyes. They basically can be called as cadar women. These veiled-women are known to not interact with boys and hangout after classes, but going home immediately. They are usually closed and don’t listen to music at all or watch television, and only read from paper. They usually focus on their study. And most people sometimes referred the cadar women as terrorist wife or family. The second type is the student with long veils, long skirts and socks. These women wearing long veil is usually very active in religious activity and organization. They don’t interact with boys if they don’t need it. But their view to the girls who are not wearing hijab or wearing it in a trendy way still stiff. They think that by not wearing it properly it gives Islam a bad image. These people only hang around with oens who are wearing long veils. And their ways (women) for finding a husband is very weird. The women usually received a CV from the men who want to marry her. The women can select and choose the men they want. Most parents are afraid when their daughter started wearing long veil they become too fanatic. The third one is the girls who are wearing hijab in a trendy way. They usually are very stylish and fashionable and sometimes wear some tight clothes. But, girls with trendy hijab are tended to be judged as not stable and have no clear principles. The hijab-girls are usually not too closed or fanatic and hang out with boys and have boyfriend. The last is the girls with no hijab who are usually non-muslim and generally are Chinese descendents, the Christians, and Hindus. But not all are from non-muslim circle, but some muslim girls are not wearing their hijab because they are not ready, but actually they don’t want to wear it. Lately, Ramadan is referred as month of hedonism. People shop more clothes to be worn on the Ramadan and holidays. Even sometimes people go to club or karaoke room in fasting month. FPI usually do some sweeping to make the shops which are running their errands to close in Ramadan month to prevent unacceptable behavior. And the strategy of business

recently used to attract muslims are by using the halal trademarks in food, cosmetics, and even shampoo. The example for food and drinks are cola that are specially made for muslims. And in Indonesia, there is a cosmetic brand called “Wardah” that made for muslim women because the cosmetics are free from pork ingredients and some more unrestricted ingredients for muslims. The last is shampoo that made for women wearing hijab or veil to make their scalp clean fresh all day long. These products are surprisingly being loved by muslims and made high profits from their selling.

Melissa Mayella 13/EK/342836/19220