PRODUCT AND BRAND MANAGEMENT

PROJECT ON Company study of

Hindustan Unilever Limited (HUL)

Submitted to-

Prof. Pitamber Dwivedi

Submitted by-

Anish Bhattacharyya [FT-09-720] Anurag Kumar Mishra [FT-09-729] Durgesh Tiwari [FT -09-748] Jagat Singh Nagar [FT -09-754] Shwetank Kumar [FT-09-856] Sourav Mukherjee [FT- 09-862]
Ravi Kumar Sinha [ FT- 09-813]

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We take this opportunity to convey our sincere thanks and gratitude to all those who have directly or indirectly helped and contributed towards the completion of this project.

First and foremost, we would like to thank Prof. Pitamber Dwivedi

for her constant guidance and support throughout this project. During the project, we realized that the degree of relevance of the learning being imparted in the class is very high. The learning enabled us to get a better understanding of the nitty-gritty of the subject which we studied.

We would also like to thank our batch mates for the discussions that we had with them. All these have resulted in the enrichment of our knowledge and their inputs have helped us to incorporate relevant issues into our project.

Last but not the least we would like to thank God and our parents for their

cooperation and help.

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|TOPICS |PAGE |
|1. Introduction to FMCG/HUL