who we are: 1.Commonly known as coles. an Australian supermarket chain owned by Wesfarmers. 2.employs over 100,000 employees and,[2][3] 3 together with rival Woolworths, accounts for 80 per cent of the Australian supermarket market.[ organizational objectives:
Provide fresh food and better shopping experiences * Increase profit from sales. * To expand the business and become the biggest retail store in Australia

organizational business model: where to find customers? find potential customers(both on physical store and online store) what the special and experience can the business provide ?provide the most convenient and generalized shopping experience with the lowest price for customers how can business provide such serve for customers? by cutting down the product cost and selling cost

RFID(Radio Frequency IDentification): Introduction:is the wireless use of electromagnetic fields to transfer data, for the purposes of automatically identifying and tracking tags attached to objects.

How does RFID work? the tags contain electronically stored information.
Some tags are powered by electromagnetic induction from magnetic fields produced near the reader. Some types collect energy from the interrogating radio waves and act as a passive transponder. Other types have a local power source such as a battery and may operate at hundreds of meters from the reader.Unlike a barcode, the tag does not necessarily need to be within line of sight of the reader and may be embedded in the tracked object. Recycling the RFID chips we give the each customers a coles card like memberships card, everytime the customer bring a chip, we give them a point loyalty point, when the customer gets 500 points, we give them something free.

Budget of the using RFID a tag can be bought at $0,05 even today. At least if you believe Kevin Ashton, the cofa tag can be bought at $0,05 even today. At least if you believe Kevin Ashton, the cofounder and executive director of the Auto-ID Center and this article by him in RFID Journal.

But, no matter the cost of $0,05 or $0,07 per tag, the early adopters of item-level RFID constantly show better inventory levels and sales growth in comparison to their peers. And as for all of the industry, everyone believes that the more retailers decide to go RFID, the more the tag price will drop.no matter the cost of $0,05 or $0,07 per tag, the early adopters of item-level RFID constantly show better inventory levels and sales growth in comparison to their peers. And as for all of the industry, everyoneo matter the cost of $0,05 or $0,07 per tag, the early adopters of item-level RFID constantly show better inventory levels and sales growth in comparison to their peers. And as for all of the industry, everyone believes that the more retailers decide to go RFID, the more the tag price will drop
Most UHF readers cost from $500 to $2,000, depending on the features in the device.
Companies may also have to buy each antenna separately, along with cables. Antennae are about $200 and up. Low- and high-frequency readers range in price, depending on different factors. A low-frequency reader model (a circuit board that can be put into another device) can be under $100, while a fully functional standalone reader can be $750. High-frequency reader modules are typically $200 to $300. A standalone reader can be about $500.

the advantage: Much smaller and lighter than RFID tags and therefore easier to use. Less expensive than RFID tags; as barcodes are directly printed onto plastic or paper materials and therefore the only cost involved is the ink; a tiny overall cost. Barcodes work with the same accuracy on various materials in which they are placed. Barcodes are a universal technology in that they are the norm for retail products; stores that own a barcode reader can process barcodes from anywhere in the world. In many cases; barcode accuracy has been said to be the same or even better than RFID tags. Today barcodes are found on almost every item and there are no privacy issues involved with its use. Can read RFID tags from a greater distance than barcodes. RFID tags don’t need to be positioned in a line of sight with the scanner. RFID tags can be read at a faster rate than barcodes; as approximately 40 RFID tags can be read at the same time. RFID tags can work within much greater distances; information can be read from a tag at up to 300 ft. RFID tags are read/write devices. RFID contain high levels of security; data can be encrypted, password protected or set to include a ‘kill’ feature to remove data permanently. RFID tags carry large data capabilities such as product maintenance, shipping histories and expiry dates; which can all be programmed to the tag. Once these are set up; it can be run with minimal human participation. RFID tags are more reusable and rugged as they are protected by a plastic cover. the constraints: Barcode scanners need a direct line of sight to the barcode to be able to read. In order to read the barcode, the barcode scanner needs to be quite close; around no more than 15ft. Barcodes have no read/write capabilities; they do not contain any added information such as expiry date etc. They only contain the manufacturer and product. They are very labour intensive; as they must be scanned individually. Barcodes have less security than RFID; as they can be more easily reproduced or forged. Barcodes are more easily damaged; as the line of sight is needed to scan, the printed bar code has to be exposed on the outside of the product. If a barcode is ripped or damaged there is no way to scan the product. RFID involves assembling and inserting a computerized chip; which works out to be more expensive. RFID readers struggle picking up information when passing through metal or liquid. Reader collision can occur where two signals from different readers overlap and the tag is unable to respond to both. Tag collision can occur when numerous tags in the same area respond at the same time. RFID still has two separate chips (read only and readable/writable), which cannot be read by the same machine.