...Visual Rhetoric While this organization succeeds in many ways with it rhetoric, it fails to succeed with its visual rhetoric. Visual rhetoric is supposed to “solidify and make more concrete ideographs meanings and help the rhetor connect or affirm their ideologies” according to chapter 3 supplemental notes. However, the visual images on the website and brochures fail to do much talking at all. They are rather plain with mostly pictures of women smiling. So instead of using the images purposely and showing things they have done or accomplishments that women and women of color have achieved to help support their argument they put minimal effort into the visual rhetoric making it useless to their argument. It would be effective for them to show...
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...The Rhetoric Rhetoric is the study of effective speaking and writing. (Rhetoricae, n.d.) Ideas of Rhetoric have been used for ages throughout history, but the philosopher, Aristotle was the one who discovered the three categories of the means of persuasion; ethos, pathos and logos in his work Rhetoric. (Rapp, 2002) According to Aristotle, ethos is the credibility. Using people who are familiar or already respected adds credibility to what the persuader is saying. Oftentimes companies will use celebrities to endorse their products, and this is because of ethos. Even if the product is new and the audience has no personal experiences with it, they are familiar with the celebrity, and that gives the product credibility. (Henning, 1998) The second...
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...To properly display the art of persuasion Aristotle instructs us on the importance of understanding Rhetoric and Dialectic. Rhetoric, which is the performance or how you articulate your side and Dialectic, which is the argument you are trying to convey. One must make sure when disputing their thesis that they make sure to present it in a way that is alluring and worth listening to or reading. If you are trying to gain the understanding from a bunch of enraged people first you would want to look at what condition these people are in. Next you would investigate who gets these people angry, and lastly why they get pissed off. Using all this information you can properly determine the nature of rhetoric that would work best in your favor. Dialectic...
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...Midterm # 1. The Concept of Identification— Burke In Rhetoric of Motives, Kenneth Burke quoted Aristotle. In this Burke is attempting to illustrate a less challenging way to connect and persuade an audience. Burke is implying that there is a need for a “common place”, similar purpose, or belief in order to identify with an audience when he said, “It is not hard to praise Athenians among Athenians” is needed to persuade (Rhetoric of Motives 56). Establishing the commonality with your listeners, viewers, and readers is important and will support the purpose of “praise and “blame” (Rhetoric of Motives 55). The projection of “assumed qualities” identifies directly with the audience and resembles that of any quality that the audience may be familiar...
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...Understanding rhetoric genres that include the genre comics, the article I have read is "launching into the future genres". In the comic they talk about the different magazine genres and how they are all different rhetorical choices. An important aspect is that academic displine includes many different genres as well as magazines, tv shows, poems, etc. Each type of genre has a different way that you should communicate. For an example texting is very informal unlike an email which is formal; to write an email you would write hello name but for texting you just write hey! Therefor when it comes to formal writing it could be taken and re-used which is called rhetorical velocity. Rhetorical velocity is defined as a third party being able recomposition...
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...Analysis of political rhetoric in “The American Promise” 2. Divide the speech into sections. Give each section a headline. American workers have kept the promise alive for more than 200 years. Page 109, Line 1-15. Hard work, Individuals, American Family, Sacrifice, Dreams, Belief. The American Promise. Page 109, Line 16-Page 110, Line 2. “Our own lives”, Freedom, Drive, Innovation, Growth, Education, Opportunity, “I am my brother’s keeper; I am my sister’s keeper”. The American Spirit Page 110, Line 4-Page 110, Line 17. Wealth, Rich, Strong, Powerful, Envy, Binds us together, differences, promise. Martin Luther King, an inspiration. Page 110, Line 19-Page 110, Line 31. Destiny, Lincoln’s Memorial, A young preacher, “people of every creed and color”. Be a man of your word. Page 110, Line 33-Page 110, Line 42. No turning back, much to be done, fix, rebuild, save, protect, mend, Walk together. 3. The American Promise according to Barack Obama. The American Promise is about being helpful, responsible, industrious, believing and not giving up. You have to look out for your fellow Americans, and the government has to make sure everyone has the same opportunities. You are not only responsible for yourself, and you rise and fall as a nation. And when you get these opportunities, you are responsible of using the opportunities. You have to be hard working even in hard times. 4. Rhetorical Techniques used in the text. Alliteration: “.. who weren’t well-off or well-known” ...
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...The Greek philosopher Aristotle created rhetorical appeals, he divided these so called appeals into three categories: Ethos, Pathos, and Logos. Rhetorical appeals are made to help your argument goals by helping your persuade your audience of your ideas. Ethos is to help support your argument by using credibility. In essence we typically believe the people around us that we respect. This appeal helps identify you as a person that the audience should listen to because you know lot about the topic or you have authority (Durham). Ethos can be related to the word ethics or moral principles of the writer or speaker (Writing Commons). One example of this would be, if a Basketball player is giving a speech the audience will think his Ethos is strong because he has a lot of experience (Williams). Another example of this would be the time when my father was in the marine corp. My family had to attend a rank ceremony. During this a Sergeant gave a speech in which the whole crown fell silent as he began his speech. This is an example of Ethos because the crowd found the Sergeant a highly respectable and creditable person that they need to listen too. Pathos is persuading the audience by using their emotions or imagination. This appeal is used by vivid language, emotional language, and sensory details. According to Durham College’s article, many rhetoricians over the centuries consider pathos the strongest of the appeals because it is easier to persuade with emotional content. When you...
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...In an attempt at analyzing born-again Christians, Harding focuses on the usage of religious rhetoric in the conversions of fundamentalist American Baptists. Harding analyzes a non-socialized link to converted adults, which is distinctly different than that of children. Harding emphasizes on the conversion process and the persuasive and interpersonal language that convinces susceptible people to convert. However, it is debatable if Harding was objective in her analysis. Her use of religious language, the structure of the essay, and the definitional usage of “disbelief” in comparison to “belief”, discredits Harding’s analysis. In order to be converted as a born-again Christian as an adult who wasn’t initially socialized into Baptist Christianity,...
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...The passage uses syntax, diction, and figurative language to convey to the reader a sense of shock, loss, and regret. The syntax defines the pace of the passage, beginning with complex sentence structure. It then switches to long, run-on sentences, eventually settling on shorter, simpler sentence structure to suggest a sense of shock and stupefication to the reader. The frank, graphic diction also enhances the pathos of the essay, horrifying and shocking the reader. Figurative language such as imagery also enhances the feeling of loss and regret by comparing the actions in the boxing ring to the life-and-death struggle of a rodent-or even worse, to a vegetable, defenseless even as its head is smashed in. The syntax of the passage contributes greatly to the readers shock because of the way it manipulates time. The syntax first begins to shift at the outset of the fight, alternating between long and short sentence structure to enhance the feeling of speed and intensity. However, when Paret “got trapped in a corner”, the sentence structure becomes longer, including many fragments in one sentence to accentuate the slowness of the event-almost as if time is stopped entirely. Paret’s death is then recounted using short, fragmented sentence structure in order to provide stark contrast to the previous paragraph-to symbolize the transition from the fight for survival toward death. The sentence structure also conveys the shock of the situation with short, simple sentences. ...
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...Delcia Cardoso English 102 Hungry for Change Among many disadvantages of fast food, there are also plenty of advantages as convenience. Fast food is convenient for many people because nowadays people have been busier than ever and having food on the go is very practical for whom needs to get things done fast and take advantage of the time they have. Moreover, fast food is much cheaper than organic or fresh food and also everyone can afford to buy fast food. Consequently, we wont have many people struggling to have food. Besides exercising, drinking plenty of water and getting enough sleep, eating healthy is one of the components to maintain a good health. However, in present days our society has become a more of frozen and canned or even man made food consumer than natural and fresh food. This is due to the way we are living our lives, it seems that over time people have become busier, so we want to be able to get things done faster to take advantage of the time we have; therefore, canned food other types of fast food are very convenient without forgetting to mention that they are cheaper. In the documentary “Hungry for Change” directed by James Colquhoun, Laurentine Ten Bosch, and Carlo Ledesma they show secrets behind weight loss, diet, eating habits and strategies used by food industry to keep people buying their food and craving for more while they make money out of it. Indeed, they are explaining that diets do not work, and what we need is to change our lifestyles...
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...and the Rhetoric Books I and II Aristotle (384-322 BCE) • Aristotle was a student of Plato’s who disagreed with his mentor over the place of public speaking in Athenian life • born in Macedonia about the time Plato was opening the Academy in Athens • age seven went to Athens and entered the Academy--stayed on as teacher; left 20 yrs later on Plato’s death in 347 • Was ineligible to inherit Academy because he wasn’t Athenian • believed only scientific demonstration and the analysis of formal logic could arrive at transcendent truth • Dialectic and rhetoric form 2 major divisions in his view of human inquiry but they deal with subjects on which true knowledge isn’t available • Rhetoric: making persuasion possible • for Aristotle, rhetoric as the discovery in each case of the available means of persuasion--this discovery requires scientific investigation o in terms of speech situations, he focused on civic affairs • forensic speaking considers guilt or innocence—judicial speech centering on accusation and defense • deliberative speaking considers future policy—political speech centering on future policy • epideictic speaking considers praise and blame—ceremonial speech ▪ Aristotle classified rhetoric as the counterpart of dialectic o dialectic is on-on-one conversation; rhetoric is one person addressing the many o dialectic searches for truth; rhetoric demonstrates...
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...Rhetorical analysis, according to Susan-miller Cochran, Roy Stamper, and Stacey Cochran, is a form genre that analyze the text’s rhetoric context (30). Susan-miller Cochran, Roy Stamper, and Stacey Cochran states “In a rhetorical analysis, the writer uses rhetorical framework to understand how the context of the text help create meaning,” (30). The rhetorical framework writers use is rhetorical context that is; the author, the audience, the topic and the purpose (21,30). This is a key component in success for college because analyzing the text to understand the essential elements in the text, helps identify and “create” meaning (30). Rhetoric analysis will allow students to achieve a deeper comprehension of the text, contributing to students...
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...Stephen Mailloux’s (1995, ed) discussion of “Sophistry and Rhetorical pragmatism” (pp1-30) and West and Turner’s (2010, pp.312-327) discussion of “Rhetoric”. This essay is a review of Stephen Mailloux’s discussion of Sophistry and Rhetorical pragmatism (Mailloux, 1995) and West and Turner’s discussion of Rhetoric (West & Turner, 2010). The writings in question discuss the origins and evolution of Rhetoric, with Mailloux introduce a historical and philosophical criticism of “sophistic Rhetoric as applied in the modern American context” (for example, neopragmatism and poststructuralism), and evaluated in the rest of the book, whilst West and Turner enlighten the reader about the heurism and globalism of Aristotle’s Rhetorical theory with a focus on the discipline of public speaking. Mailloux introduces sophistic Rhetoric as founded on the pragmatic doctrine that “Man is the measure of all things: of things which are, that they are, and of things which are not, that they are not”, a phrase attributed to the Sophist Protagoras (Patrick, 2006). Others Sophists of note include Gorgias, Prodicus, Hippias and Thrasymachus – quoted in Plato’s Republic as saying “… ‘Just’ or ‘right’ means nothing but what is to the interest of the stronger party” (Plato & Lane, 2007)). West and Turner’s account of the Rhetoric show that the first teachers of Rhetoric were the "Sophists”, who were nomadic teachers of public speaking that were respected for their intellect and subsequently paid highly for their...
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...Jason Francis Herbert Pimlott Rhetorical Analysis November 13, 2012 This essay argues that the Globe and Mail (G&M) article, ‘Don’t Teach Until You See the Whites of Their Eyes’ (18 August 2012), is persuasive with its primary target audience of G&M readers. Clifford Orwin, the author of this article, is a professor of political science at the University of Toronto. Furthermore, the main focus of this article deals with the fact that: “Real education requires real teachers and students, not disembodied electronic wraiths.” Through the rhetorical analysis of this editorial, this paper will demonstrate that its persuasiveness can be attributed to four key aspects: through an emphasis on the use of deliberative stasis; its use of ethos and logos; and through its effective use of rhetorical imagery. Before the case can be made for understanding how and why this article is persuasive, we need to begin with setting the context of the issue or exigence to which the article was responding and whether that response was timely and appropriate. To understand the exigence of this article, the interpretation of Orwin’s implied audience is necessary to grasp how the two concepts within exigence, kairos and phronesis, both link text, context and audience together. Through an extensive analysis of the assumptions made by Orwin, the implied audience consists predominantly of instructors. Moreover, Orwin’s motto: “Don’t teach until you see the whites of their eyes.” Also used as...
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...A VERY INCOMPLETE GLOSSARY OF TERMS Rhetoric: All of the methods by which meanings are communicated Rhetor: The source of the communication—writer, speaker, filmmaker, photographer, etc. Euphemism: An alternative word choice that alters (usually softens) the rhetorical effect (“die” vs. “pass away” vs. “in a better place”). Different choices of language signal different implications and underlying philosophies. Euphemisms tend to distance the audience from the subject, using more vague and imprecise language (“collateral damage” vs. “unintended killings,” “got the better end of the deal,” vs. “swindled the other guy”). Paraphrase: An alternative phrasing of an author’s original language. Don’t paraphrase simply to pretend an author’s arguments or content are your ideas, or to avoid accusations of plagiarism. Instead, paraphrase in order to reveal something that wasn’t obvious in the author’s original words. Effective paraphrases make the implicit explicit (“What she’s saying here is...”) Always give credit to your sources, even when you paraphrase. Summary: Similar to paraphrase (in that you choose your own words to describe an author’s argument), except in a summary, you compress large portions of text into a much smaller space. You’ll need to choose specific things to focus on in a summary. You aren’t trying to restate every claim and every piece of evidence. Instead, choose smaller parts of the text that are relevant to your work and explain how you want your reader...
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