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Rhetorical Analysis of "Apple Creates a Revolutionary New Laptop"

In: English and Literature

Submitted By viristar222
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The Onion

The Onion is an American news satire organization. It is a newspaper and a website featuring satirical articles reporting on international, national and local news. Most of its humor depends on presenting everyday events as newsworthy and by playing on commonly used phrases. The Onions satire of brand obsession of Mac user’s gullibility may not be so effective to most PC users because of its excessively sarcastic caricature of macheads.
The Onion introduces the latest of Apple’s gadgets the macbook wheel, a revolutionary laptop that does away with the keyboard. Replacing the keyboard is a huge button like the ones seen in apples iPod’s. At first glance it might seem that the laptop would fit apples modo of “simpler is better” however the onion plays with sarcasm stating “everything is just a hundred clicks away.” They also introduce Alex Zalban an apple fanatic who spent forty five minutes writing an email only about three sentences long with a vast amount of grammatical errors. The macbook geek speaks about the macbook wheel and says he likes how at the end of the email it says “sent from a macbook wheel”, that way people know you have one. This again is the onions creative way of making fun of macheads. Another way the onion excessively makes fun of macheads is by the price of the device which is just under twenty six hundred dollars for the lower end macbook wheel. Alex Zalban the machead then states, “I’ll buy anything that’s shiny and made by apple.” Shortly after this they introduce the hummingbird battery which will power the laptop for a full nineteen minutes before needing to be recharged again. This is a creative way of making fun of macheads however not so effective for PC users who know nothing about Apple’s products. The Onions last attack at Macheads is near the end when the news reporter states the device is nearly unbreakable except if dropped or hit. Ironic right? Eventhough the Onion does a fantastic job at persuading people who use apple products on how rediculess some macheads are. The Onions portrayal of Macheads may not have been to effective to customers who do not know too much about Mac products.

Works Cited
"Apple Introduces Revolutionary New Laptop With No Keyboard - YouTube." YouTube - Broadcast Yourself. Web. 1 Feb. 2012. <http://www.youtube.com/watch?v=9BnLbv6QYcA>.
Trier, Lars Von. "The Onion." Wikipedia, the Free Encyclopedia. Web. 1 Feb. 2012. <http://en.wikipedia.org/wiki/The_Onion>

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