Free Essay

Rhetorical Analysis of "Apple Creates a Revolutionary New Laptop"

In: English and Literature

Submitted By viristar222
Words 420
Pages 2
The Onion

The Onion is an American news satire organization. It is a newspaper and a website featuring satirical articles reporting on international, national and local news. Most of its humor depends on presenting everyday events as newsworthy and by playing on commonly used phrases. The Onions satire of brand obsession of Mac user’s gullibility may not be so effective to most PC users because of its excessively sarcastic caricature of macheads.
The Onion introduces the latest of Apple’s gadgets the macbook wheel, a revolutionary laptop that does away with the keyboard. Replacing the keyboard is a huge button like the ones seen in apples iPod’s. At first glance it might seem that the laptop would fit apples modo of “simpler is better” however the onion plays with sarcasm stating “everything is just a hundred clicks away.” They also introduce Alex Zalban an apple fanatic who spent forty five minutes writing an email only about three sentences long with a vast amount of grammatical errors. The macbook geek speaks about the macbook wheel and says he likes how at the end of the email it says “sent from a macbook wheel”, that way people know you have one. This again is the onions creative way of making fun of macheads. Another way the onion excessively makes fun of macheads is by the price of the device which is just under twenty six hundred dollars for the lower end macbook wheel. Alex Zalban the machead then states, “I’ll buy anything that’s shiny and made by apple.” Shortly after this they introduce the hummingbird battery which will power the laptop for a full nineteen minutes before needing to be recharged again. This is a creative way of making fun of macheads however not so effective for PC users who know nothing about Apple’s products. The Onions last attack at Macheads is near the end when the news reporter states the device is nearly unbreakable except if dropped or hit. Ironic right? Eventhough the Onion does a fantastic job at persuading people who use apple products on how rediculess some macheads are. The Onions portrayal of Macheads may not have been to effective to customers who do not know too much about Mac products.

Works Cited
"Apple Introduces Revolutionary New Laptop With No Keyboard - YouTube." YouTube - Broadcast Yourself. Web. 1 Feb. 2012. <http://www.youtube.com/watch?v=9BnLbv6QYcA>.
Trier, Lars Von. "The Onion." Wikipedia, the Free Encyclopedia. Web. 1 Feb. 2012. <http://en.wikipedia.org/wiki/The_Onion>

Similar Documents

Premium Essay

Presentation Secret of Steve Jobs

... The Presentation Secrets of Steve Jobs How to Be Insanely Great in Front of Any Audience Carmine Gallo Columnist, Businessweek.com New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by Carmine Gallo. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-163675-9 MHID: 0-07-163675-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-163608-7, MHID: 0-07-163608-0. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this......

Words: 72152 - Pages: 289

Premium Essay

Management

...com/region Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your course and learning solutions, visit www.cengage.com. Purchase any of our products at your local college store or at our preferred online store www.cengagebrain.com. Instructors: Please visit login.cengage.com and log in to access instructorspecific resources. Printed in the United States of America 1 2 3 4 5 6 7 16 15 14 13 12 9781285622552, The Call to Write, Sixth Edition, Trimbur - © Cengage Learning. All rights reserved. No distribution allowed without express authorization. Distributed by Grand Canyon University v Brief Contents Part 1 WriTing and The rheToriCal SiTuaTion 1 1 What Is Writing Today? Analyzing literacy Events and Practices 3 2 The Choices Writers make: Writing a rhetorical Analysis 35 3 Persuasion and responsibility: Writing a Position Paper 61 4 The shape of the Essay: How Form Embodies Purpose 88 Part 2 WriTing ProjeCTS 123 5 memoirs 125 6 letters 161 7 Profiles 202 8 reports 241 9 Commentary 283 10 Proposals 310 11 reviews 343 12 multigenre Writing: Publicity, Advocacy Campaigns, & social movements 377 Part 3 WriTing and reSearCh ProjeCTS 393 13 Doing research: Critical Essays, research Papers, and magazine Articles 395 14 Working with sources 434 15 A guide to Print, Electronic, and other sources 465 16 Fieldwork and the research report 472 Part 4 delivery: PreSenTing your Work 497 17 Visual Design 499 18......

Words: 271772 - Pages: 1088

Premium Essay

Essential of Strategic Management

...Wal-Mart’s Global Expansion (Chapter 6) ● WalMart Internally Ventures a New Kind of Retail Store (Chapter 8) ● Sam Walton’s Approach to Implementing Wal-Mart’s Strategy (Chapter 9) Strategy in Action Features A Strategic Shift at Microsoft (Chapter 1) ● The Agency Problem at Tyco (Chapter 2) ● Circumventing Entry Barriers into the Soft Drink Industry (Chapter 3) ● Learning Effects in Cardiac Surgery (Chapter 4) ● How to Make Money in the Vacuum Tube Business (Chapter 5) ● The Evolution of Strategy at Procter & Gamble (Chapter 6) ● Diversification at 3M: Leveraging Technology (Chapter 7) ● News Corp’s Successful Acquisition Strategy (Chapter 8) ● How to Flatten and Decentralize Structure (Chapter 9) Practicing Strategic Management Application-based activities intended to get your students thinking beyond the book. Small-Group Exercises Short experiential exercises that ask students to coordinate and collaborate on group work focused on an aspect of strategic management. Exploring the Web Internet exercises that require students to explore company websites and answer chapter-related questions. Designing a Planning System (Chapter 1) Evaluating Stakeholder Claims (Chapter 2) Competing with Microsoft (Chapter 3) Analyzing Competitive Advantage (Chapter 4) How to Keep the Salsa Hot (Chapter 5) Developing a Global Strategy (Chapter 6) Comparing Vertical Integration Strategies (Chapter 7) ● Identifying News Corp’s Strategies (Chapter 8) ● Speeding Up Product......

Words: 223966 - Pages: 896

Premium Essay

Essentials-of-Strategic-Management-by-Hill-Jones

...Wal-Mart’s Global Expansion (Chapter 6) ● WalMart Internally Ventures a New Kind of Retail Store (Chapter 8) ● Sam Walton’s Approach to Implementing Wal-Mart’s Strategy (Chapter 9) Strategy in Action Features A Strategic Shift at Microsoft (Chapter 1) ● The Agency Problem at Tyco (Chapter 2) ● Circumventing Entry Barriers into the Soft Drink Industry (Chapter 3) ● Learning Effects in Cardiac Surgery (Chapter 4) ● How to Make Money in the Vacuum Tube Business (Chapter 5) ● The Evolution of Strategy at Procter & Gamble (Chapter 6) ● Diversification at 3M: Leveraging Technology (Chapter 7) ● News Corp’s Successful Acquisition Strategy (Chapter 8) ● How to Flatten and Decentralize Structure (Chapter 9) Practicing Strategic Management Application-based activities intended to get your students thinking beyond the book. Small-Group Exercises Short experiential exercises that ask students to coordinate and collaborate on group work focused on an aspect of strategic management. Exploring the Web Internet exercises that require students to explore company websites and answer chapter-related questions. Designing a Planning System (Chapter 1) Evaluating Stakeholder Claims (Chapter 2) Competing with Microsoft (Chapter 3) Analyzing Competitive Advantage (Chapter 4) How to Keep the Salsa Hot (Chapter 5) Developing a Global Strategy (Chapter 6) Comparing Vertical Integration Strategies (Chapter 7) ● Identifying News Corp’s Strategies (Chapter 8) ● Speeding Up Product......

Words: 223966 - Pages: 896

Premium Essay

Geiziji

...BENJAMIN FRANKLIN AND ALBERT EINSTEIN, THIS IS THE EXCLUSIVE BIOGRAPHY OF STEVE JOBS. Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing offlimits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven......

Words: 233886 - Pages: 936

Premium Essay

Public Speaking Book

...Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258 262 APPENDICES A. Citation Guidelines B. Question-and-Answer Sessions C. Preparing for Mediated Communication D. Tips for Non-Native Speakers of English Glossary Notes Index 267 268 282 284 286 290 309 323 This page intentionally left blank A Pocket Guide to Public Speaking THIRD EDITION Getting Started ■ ■ Development ■ ■ Organization ■ Starting, Finishing, and Styling ■ Delivery ■ ■ Presentation Aids Types of Speeches The Classroom and Beyond Citation Guidelines Dan O’Hair University of Oklahoma Hannah Rubenstein Rob Stewart Texas Tech University Bedford / St. Martin’s Boston ◆ New York For Bedford/St. Martin’s Executive Editor for Communication: Erika Gutierrez Executive Developmental Editor: Simon Glick Developmental Editor: Lai T. Moy Editorial Assistant: Mae Klinger Production Editor: Bill Imbornoni Production Supervisor: Andrew Ensor Marketing Manager: Adrienne Petsick Art Director: Lucy Krikorian Text Design: Claire Seng-Niemoeller Copy Editor: Hilly van Loon Indexer: Leoni Z. McVey Cover Design: Donna L. Dennison Composition: Macmillan Publishing Solutions Printing and Binding: Quebecor World Eusey Press President: Joan E. Feinberg Editorial Director: Denise B. Wydra Director of Development: Erica T. Appel Director of Marketing: Karen R. Soeltz Director of Editing, Design, and Production: Marcia......

Words: 104318 - Pages: 418

Premium Essay

A Flat World

...Journal of Economic Literature Vol. XLV (March 2007), pp. 83–126 A Flat World, a Level Playing Field, a Small World After All, or None of the Above? A Review of Thomas L. Friedman’s The World is Flat EDWARD E. LEAMER∗ Geography, flat or not, creates special relationships between buyers and sellers who reside in the same neighborhoods, but Friedman turns this metaphor inside-out by using The World is Flat to warn us of the perils of a relationship-free world in which every economic transaction is contested globally. In his “flat” world, your wages are set in Shanghai. In fact, most of the footloose relationship-free jobs in apparel and footwear and consumer electronics departed the United States several decades ago, and few U.S. workers today feel the force of Chinese and Indian competition, notwithstanding the alarming anecdotes about the outsourcing of intellectual services. Of course, standardization, mechanization, and computerization all work to increase the number of footloose tasks, but innovation and education work in the opposite direction, creating relationship-based activities—like the writing of this review. It may only be personal conceit, but I imagine there is a reason why the Journal of Economic Literature asked me to do this review. 1. Prologue hen the Journal of Economic Literature asked me to write a review of The World is Flat: A Brief History of the Twenty-First Century (Farrar, Straus, and Giroux 2005) by Thomas Friedman, I responded with enthusiasm,...

Words: 25516 - Pages: 103

Premium Essay

Business Management

...or naturally compatible? 132 Nahed Ghazzoul Teaching and Learning in the Age of 'Just Google it' 149 Saba A. Gheni Falah H. Hussein Teaching Against Culture of Terrorism in the Middle East 162 Jessica Gordon Bonnie Boaz Integrating Digital Media into Multimodal Compositions: Five Trends in the Transfer of Rhetorical Skills 173 Jeehee Han Public Opinion on Health Care Policies in the 21st Century 181 Elijah C. Irozuru M. Ukpong Eno Home Environment, Peer Group Influence and Aggressive Behavior Among Secondary School Students in Abia State, Nigeria 198 Shazi Shah Jabeen Aqila Rafiuddin Factors Influencing the Education Decision Making Process 208 The Art of Deception: Best “Academic” Techniques in Lie Detection 221 Reza Jelveh Jie Cao Non-cognitive Skills and the Role of College Activities: an Empirical Study in Hong Kong 229 Aylin Köyalan Students Perceptions of the Use of Technology in Teaching English and its Practices 239 Ken W. Li Analysis of Discourse Practices in Statistical Computing Laboratory 249 Ismael López Medel Social Media in the classroom: Challenges and Opportunities for a Better Teaching and Learning Experience in a New Framework 265 Magda Madkour The Role of Harvard University In Affecting Global Educational Reforms That Can Be Implemented in Egypt 278 Veronica M. Makwinja Thinking in My Language to the Official Languages: What a Challenge!! A Case of the Basarwa (Bushmen/San) Children in Botswana 298 Jillian......

Words: 236613 - Pages: 947

Free Essay

Jezz Bezos

...impossible to interest a publisher in Turning On Bright Minds. Editors at the big houses said the subject matter was too narrow. So, in 1977, she took the money she’d earned from writing advertising copy for a Christmas catalog, printed a thousand paperbacks, and distributed them herself. More than thirty years later, I found a copy in the Houston Public Library. I also tracked down Julie Ray, who now lives in Central Texas and works on planning and communications for environmental and cultural causes. She said she had watched Tim’s rise to fame and fortune over the past two decades with admiration and amazement but without much surprise. “When I met him as a young boy, his ability was obvious, and it was being nurtured and encouraged by the new program,” she says. “The program also benefited by his responsiveness and enthusiasm for learning. It was a total validation of the concept.” She recalls what one teacher said all those years ago when Ray asked her to estimate the grade level the boy was performing at. “I really can’t say,” the teacher replied. “Except that there is probably no limit to what he can do, given a little guidance.” In late 2011, I went to visit “Tim”—aka Jeff Bezos—in the Seattle headquarters of his company, Amazon.com. I was there to solicit his cooperation with this book, an attempt to chronicle the extraordinary rise of an innovative, disruptive, and often polarizing technology powerhouse, the company that was among the first to see the boundless......

Words: 120163 - Pages: 481

Premium Essay

Logical Reasoning

..................................... 228 Telling Only Half the Truth .............................................................................................................. 229 Telling the Truth, While Still Misleading ....................................................................................... 235 Saying Little with Lots of Words ..................................................................................................... 235 ix Persuading Without Using Reasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points ..................................................................................................................... 242 Glossary ........................................................................................................................................... 243 Exercises .......................................................................................................................................... 244 CHAPTER 8 Detecting Fallacies ............................................................................................... 248 Ad Hominem Fallacy .......

Words: 189930 - Pages: 760

Free Essay

History of Accounting

...Accounts 2.2.1 Fixed Assets in Mercantile Accounting 2.2.2 The East India Company 2.2.3 Fixed Assets and Early Industrial Accounting 2.2.4 Capital Asset Accounting After 1870 2.2.4.i Renewal Accounting 2.2.4.ii Double-Account System 2.2.4.iii A Rejected Hypothesis 2.3 Steam and Iron: the ‘Railway Age’ iv 2.3.1 ‘Loco motion’: An Evolving Technology 2.4 2.5 2.6 2.7 Research Issues Methodological Approach Structure of the Thesis Summary 59 68 69 70 72 74 74 75 77 77 79 79 81 82 86 88 Evaluative Framework 3.1 3.2 3.3 Introduction Static Equilibrium Analysis and Specification of Economic Efficiency ‘Marshallian’ Static Equilibrium Analysis 3.3.1 Consumer: Determination of Outputs 3.3.2 The Producer: Determination of Output Mix 3.3.3 The Producer: Selection of Inputs 3.3.4 Change in Technology 3.3.5 Some Relevant Applications of Isocost - Isoquant Analysis 3.3.6 The Fixed Factor in the Long Run 3.3.7 Summary; Relevance of Static Analysis 3.4 Conceptual Frameworks: Accounting Models of Economically Useful Information 3.4.1 The Purpose Financial Reporting 3.4.2 Definition of Accounting Elements 3.5 Summary 89 89 91 97 99 99 99 101 101 103 105 107 111 113 Literature Survey; 1 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 Introduction Existing Literature and the Context of the Study Sombart and Profit Signals Observations on the Literature of Economics Accounting and Economic History Accounting and Economic Philosophy Accounting History Summary Literature Survey 2 v 5.1 5.2......

Words: 130630 - Pages: 523

Premium Essay

Dictionary of the Media

... Dictionary of Media and Communication Studies This page intentionally left blank Dictionary of Media and Communication Studies 8th edition James Watson and Anne Hill Eighth edition published in 2012 by: Bloomsbury Academic An imprint of Bloomsbury Publishing Plc 50 Bedford Square, London WC1B 3DP, UK and 175 Fifth Avenue, New York, NY 10010, USA Copyright © James Watson and Anne Hill 2012 First edition published in Great Britain in 1984 Second edition 1989 Third edition 1993 Fourth edition 1997 Fifth edition 2000 Sixth edition 2003 Seventh edition published by Hodder Education in 2006. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying or otherwise, without the prior written permission of the publisher. No responsibility for loss caused to any individual or organization acting on or refraining from action as a result of the material in this publication can be accepted by Bloomsbury Academic or the author. CIP records for this book are available from the British Library and the Library of Congress. ISBN 978-1-84966-528-5 (paperback) ISBN 978-1-84966-562-9 (ebook) ISBN 978-1-84966-563-6 (ebook PDF) This book is produced using paper that is made from wood grown in managed, sustainable forests. It is natural, renewable and recyclable. The logging and manufacturing processes conform to the environmental regulations of...

Words: 270226 - Pages: 1081

Premium Essay

Doc, Docx, Pdf, Wps, Rtf, Odt

...gErry JoHnson KEVan scHolEs ricHarD WHittington Exploring corporatE stratEgy 8TH EDITION EXPLORING CORPORATE STRATEGY Visit the Exploring Corporate Strategy, eighth edition Companion Website at www.pearsoned.co.uk/ecs. Register to create your own personal account using the access code supplied with this book to find valuable student learning material including: ● Key concepts: audio downloads, video clips, animations and quick tests to reinforce your understanding Chapter audio summaries that you can download or listen to online Self assessment questions and a personal gradebook so you can test your learning and track your progress Revision flashcards to help you prepare for your exams A multi-lingual online glossary to explain key concepts Guidance on how to analyse a case study Links to relevant sites on the web so you can explore more about the organisations featured in the case examples and case studies ● ● ● ● ●l ● Gerry Johnson BA, PhD (left) is The Professor Sir Roland Smith Chair of Strategic Management at Lancaster University School of Management and a Senior Fellow of the UK Advanced Institute of Management (AIM) Research. He is the author of numerous books, has published papers in many of the foremost management research journals in the world and is a regular speaker at the major academic conferences throughout the world. He also serves on the editorial boards of the Academy of Management Journal, the Strategic Management Journal and the......

Words: 298447 - Pages: 1194

Premium Essay

Exploring Corporate Strategy 8ed(Book)

...Stakeholder expectations 4.4.1 Stakeholder mapping 4.4.2 Power 4.5 Organisational purposes: values, mission, vision and objectives 4.5.1 Corporate values 4.5.2 Mission and vision statements 4.5.3 Objectives Summary Work assignments Recommended key readings References Case example: Product Red and Gap 5 Culture and Strategy 5.1 Introduction 5.2 Strategic drift 5.2.1 Strategies change incrementally 5.2.2 The tendency towards strategic drift 5.2.3 A period of flux 5.2.4 Transformational change or death 5.3 Why is history important? 5.3.1 Path dependency 5.3.2 Historical analysis 5.4 What is culture and why is it important? 5.4.1 National and regional cultures 5.4.2 The organisational field 5.4.3 Organisational culture 5.4.4 Organisational subcultures 5.4.5 Culture’s influence on strategy 5.4.6 Analysing culture: the cultural web 5.4.7 Undertaking cultural analysis 5.5 Managing in an historic and cultural context Summary Work assignments Recommended key readings References Case example: Marks & Spencer (A) Commentary on Part I The Strategic Position 133 138 138 143 144 145 145 150 153 156 160 163 163 164 164 167 169 170 170 173 177 178 179 179 180 183 183 184 185 188 189 190 192 194 195 196 197 201 203 205 205 206 206 208 212 ECS8_A01.qxd 22/10/2007 11:37 Page x Part II STRATEGIC CHOICES Introduction to Part II 217 6 Business-Level Strategy 221 6.1......

Words: 293176 - Pages: 1173

Free Essay

Organizational Behaviour

................................................................................................................................ 415 Understanding Team Design Characteristics.......................................................................................... 428 Management of Teams .............................................................................................................................. 445 Barriers to Effective Teams....................................................................................................................... 452 The Role of Ethics and National Culture.................................................................................................. 454 Green Teams at Work: The Case of New Seasons Market ...................................................................... 457 Conclusion .................................................................................................................................................. 460 Exercises...................................................................................................................................................... 461 Chapter 10: Conflict and Negotiations ......................................................................... 462 Negotiation Failure: The Case of the PointCast ...................................................................................... 463 Understanding Conflict ...................................................

Words: 254840 - Pages: 1020