Rhetorical Analysis of “Apple Introduces a Revolutionary” The Onion is a website known for its witty remarks on social issues. In one of it’s more popular videos The Onion makes a jab at consumers, more specifically consumers’ brand obsession. It plays with idea that there are consumers who would be willing to buy anything Apple. These consumers are known as “Macheads.” One of the main arguments is that these “Macheads” will buy anything Apple. This is shown with their mock Apple buyer, “Alex Zalban.” Alex is a tool in highlighting The Onion’s purpose for composing this satire; he touches bases on the four main claims. Alex states in the video “I’ll buy anything Apple and new”(The Onion). This is a key point that is showing consumers’ obsession with the latest and greatest while also tying in the “Machead concept”. He even goes as far to say that he “likes how it says it’s from the Mac Book wheel so people know you have it” (The Onion), taking the sacrcasm a step further by wanting to let people know that you have the latest and greatest. Alex’s mock interview mainly shows consumer gullibility because he states he is willing to buy the newest thing even if it is not the best item. The Onion’s playful argument is effective for tech-savvy viewers showcasing in an elaborated version the obsession of brand names consumers have. Consumers’ have a known problem of brand bias. This bias is why name brands can get away with charging more for something other companies make cheaper. The Onion elaborates on this name bias. One of the first comments made by the female anchor when she introduces the topic of the nights show is by simply stating, “Apple’s newest must-have gadget” (The Onion). The key word is apple, it is not Window’s new gadget but Apple’s. The obsession is with the actual Apple product itself. The text goes on to show Steve Jobs in front of a larger than