...When I was watching the video, I was trying to think more like a writer and about the analysis part. I realized he talked in a very stern tone which he did that to get the point across. He starts out the speech with a little bit of background with slaves and the decloration of independance which helps makes his argument stronger becuase people know a little bit of where everything originated. He pursuades the audiance by saying how much better life would be if everyone was equal throughout the whole speech. For example, he says “And if America is to be a great nation, this must become true.” Meaning America cannot be a good nation until it changes its ways. The reason he said the speech was to persuade America that everyone should be equal....
Words: 581 - Pages: 3
...Rhetorical analysis is your way of persuasion. In other words, how to use your words to convince someone or some people of something. There are three types of appeals: Ethos, Logos, Pathos. Ethos, which is a Greek word that means ethical appeal; it means credibility. In other words, is that you talk about a specific field where you are considered an expert in it, where you use yourself as the source of your words. In order to be an expert in a field or to be considered an expert, you will have to do a research about the topic and ready some articles about it. Sometimes you can be considered an expert in a field by just working in same field or if you have been in a situation about the same topic. An everyday example of this is the weather man. The weather man is considered an expert in the climate changes,...
Words: 369 - Pages: 2
...Rhetoric Paper After carefully reviewing and researching the required videos an accurate account for pathos, logos, and ethos were found in all three. In the first video, pathos is presented when the speaker gave great details of how Claudette Colvin was unjustly removed from the bus and thrown in jail in 1955. The movement caused the NAACP to be flooded with letters concerning those events. This shows sympathy of the behalf of the public. The local president of the NAACP chapter decided a boycott of the public bus system needed to take place to show this type of actions would not be tolerated by blacks. Thus showing empathy from the black community. The organization agreed with the motion but agreed Claudette was too young to appear before the public in that manor. All in agreeance, Rosa Park was chosen to lead the NAACP in the segregation movement of the bus boycott. Although this was carefully planned Rosa pretended to be tired and sat in the white’s only section of the bus. While being escorted of the bus white onlookers showed a lack of respect or understanding by taunting her....
Words: 512 - Pages: 3
...In a time of newer technology and our lives becoming more dependent on electricity and light, Paul Bogard tries to persuade his audience that natural darkness should be preserved by using logos and pathos to convey his purpose. Paul Bogard tries to persuade his audience that natural darkness should be preserved by using logos throughout his writing. Bogard brings in many statistics and facts to make his argument stronger. Bringing in facts and evidence makes one's argument more believable as a real problem in the world today. The fact that today 8 out of 10 children born in the US will never know a sky dark enough to see the Milky Way is crazy. Bogard brings this up to make us realize the future of mankind. That the future generations, our...
Words: 452 - Pages: 2
...As I watched “Demon Unleashed” the new advertisement for the Dodge SRT Demon I immediately began to pick up some audience entrancing methods such as ethos and pathos. The advertisement begins with Tim Kuniskis (head of passenger cars for FCA) talking about the purpose of the Dodge Demon. Tim says, “We didn’t start out to compete with anyone else in the industry, we started out working from our background and being the best version of what we could be. Because we are completely different, we are not trying to be a sports car, we are not trying to be a pony car, were trying to be a street strip muscle car and there is no one else in that space.” With this statement, Tim is conveying credibility to FCA for being different from the rest of the...
Words: 387 - Pages: 2
...[pic] English 101 Assignments Unit One Rhetorical Situation Analysis Report (Graded as homework) Completing this rhetorical situation analysis “report” will help you to understand the context—the rhetorical situation—in which a text was written, identify the writer’s intended audience and rhetorical purpose, and consider how effective his or her strategies are for accomplishing that purpose. Text: “My View: Should Everyone Go to College?” by Mike Rose (Report due September 3rd) http://schoolsofthought.blogs.cnn.com/2012/10/09/my-view-should-everyone-go-to-college/ “What Value Really Means in Higher Education” by Karen R. Lawrence (Report due September 17th) http://hechingerreport.org/content/value-really-means-higher-education_15129/ Present your responses in the form of short answers to the questions below (not in essay form). Note: As you answer the questions, be guided by the information Rhetorical Choices: Analyzing and Writing Arguments provides in Chapters 3 and 4 to refresh your understanding of rhetorical situation, purpose, audience, kairos, the ethos, pathos, and logos appeals, and rhetorical analysis. 1. Where did this text originally appear? 2. What is the genre of the text? What are the common rhetorical purposes for texts in this genre? (See pp. 22-24 in Rhetorical Choices for examples) 3. What can you discern about the discourse community in which this text is operating? Who is part of the discourse community, what values...
Words: 1042 - Pages: 5
...Rhetorical Analysis The title of this article is “Hip hop’s betrayal of Black Women” which first appeared in 2006, and was written by Jennifer McLune a librarian, activist, and writer living in Washington D.C. Although, the author makes valid points in her response she does not demonstrate enough knowledge on the subject of hip hop culture. The author argues black women in today’s hip hop culture are unfairly made out to be inferior to their male counterparts. The article can be broken down into five divisions. The author writes in response to the “socioeconomic” (297) reasoning given for the current state of affairs. The author disagrees with Powell’s response calling it a way to silence feminist critiques of the culture. The author argues that hip hop owes its success to the ideology to women-hating and that poverty is argued to be an excuse of it. The author addresses a range of issues from contemporary artists being too inconsistent, to female artists not being as united when it comes to standing up for a change. For this reason “Hip hop’s betrayal of Black Women” should not be considered by PopMatters and the National Council of Teachers of English (NCTE) for the top prize for persuasiveness due the author’s use of rhetorical analysis and logical fallacy in addressing opposing viewpoints In “Hip-Hop’s Betrayal of Black Women” the author uses three kinds of rhetorical techniques in the article logos, pathos, and ethos. Logos is used to show facts, reasons, and statistics...
Words: 958 - Pages: 4
...| Rhetorical Analysis Essay: M.A.C. Cosmetics VIVA GLAM Line | | | | | | Rhetorical Analysis on the M.A.C VIVA GLAM ad The cosmetic industry is a very innovative and competitive industry where product innovation and brand image is the key to success. M.A.C does a great job differentiating itself from the competition by refusing to subject to the stereotypical corporate image of beauty for its brand. This specific advertisement contains all three rhetorical appeals; logos, pathos, and ethos. The VIVA GLAM line of M.A.C has used many different celebrities to market their lipstick product. In this advertisement I am writing about, M.A.C uses controversial rapper Lil’ Kim, and the Queen of Hip Hop and Soul Mary J. Blige. By using those two celebrities it shows the ethos appeal based on the character and reputation of theses celebrities in the advertisement. It also shows M.A.C’s vision and values all revolve around the notion of individuality, equality and originality. M.A.C also focuses on what VIVA GLAM is and what its purpose is, which shows the rhetorical appeal of logos and pathos. The VIVA GLAM line is the first lipstick created to directly confront and raise money and awareness for AIDS. 100 percent of the proceeds of every VIVA GLAM product go directly to the M.A.C Aids Fund organized in 1994 by founders Frank Angelo and Frank Toskan. Their mission is to serve people of all ages, all races and all sexes affected by HIV and AIDS....
Words: 475 - Pages: 2
...Draft of a Rhetorical Analysis of a Public Document Assignment Goal Write a 750-1,000-word essay that analyzes the rhetorical situation of a public document. This public document is the Centers for Disease Control’s (CDC) website on Attention Deficit/Hyperactivity Disorder (ADHD) found at: http://www.cdc.gov/ncbddd/adhd/facts.html. Your analysis should include at least TWO scholarly sources outside of class texts. Directions Complete a close reading of the assigned public document. Then, write a cohesive essay that: 1. Introduces and summarizes the CDC website on ADHD. 2. Analyzes the rhetorical tools used on the site (here, you will want to incorporate ideas from your preanalysis below). For instance, your essay could analyze the CDC’s use of ethos, pathos, and logos. 3. Evaluates the site’s effectiveness (again, ideas from your preanalysis below will be helpful). This essay is NOT simply an expository or descriptive essay or an analysis of ADHD. It is an analysis of the site and how effectively the site uses rhetorical tools to get its point across. First Draft Grading * You will receive completion points for the first draft based upon the successful submission of your draft. * Because your first draft is a completion grade, do not assume that this grade reflects or predicts the final grade. If you do not consider your instructor’s comments, you may be deducted points on your final draft. Final Draft Grading The essay will...
Words: 874 - Pages: 4
...COMMUNICATION THEORY A review of Stephen Mailloux’s (1995, ed) discussion of “Sophistry and Rhetorical pragmatism” (pp1-30) and West and Turner’s (2010, pp.312-327) discussion of “Rhetoric”. This essay is a review of Stephen Mailloux’s discussion of Sophistry and Rhetorical pragmatism (Mailloux, 1995) and West and Turner’s discussion of Rhetoric (West & Turner, 2010). The writings in question discuss the origins and evolution of Rhetoric, with Mailloux introduce a historical and philosophical criticism of “sophistic Rhetoric as applied in the modern American context” (for example, neopragmatism and poststructuralism), and evaluated in the rest of the book, whilst West and Turner enlighten the reader about the heurism and globalism of Aristotle’s Rhetorical theory with a focus on the discipline of public speaking. Mailloux introduces sophistic Rhetoric as founded on the pragmatic doctrine that “Man is the measure of all things: of things which are, that they are, and of things which are not, that they are not”, a phrase attributed to the Sophist Protagoras (Patrick, 2006). Others Sophists of note include Gorgias, Prodicus, Hippias and Thrasymachus – quoted in Plato’s Republic as saying “… ‘Just’ or ‘right’ means nothing but what is to the interest of the stronger party” (Plato & Lane, 2007)). West and Turner’s account of the Rhetoric show that the first teachers of Rhetoric were the "Sophists”, who were nomadic teachers of public speaking that were respected for their intellect...
Words: 2288 - Pages: 10
...Rhetorical Analysis of An Academy for Woman Education is an important part in everyone’s life and should be treated as an opportunity. Back in the seventeenth century women did not have this opportunity to go to school so an author known as Daniel Defoe provides the reader a rhetorical analysis of how women should be able to receive an education and the reader is able to see the uses of Ethos, Pathos and Logos. First off, Defoe provides Ethos by stating and outside source that provides information to improve his arguments to make it seem more logical. Defoe informs the reader of how he remembered “a passage which I had heard from a very fine woman” (Defoe, pg. 581). He also states how that woman had “wit and capacity’ (Defoe, pg. 581) but was unable to get an...
Words: 441 - Pages: 2
...Draft of a Rhetorical Analysis of a Public Document Assignment Goal Write a 750-1,000-word essay that analyzes the rhetorical situation of a public document. This public document is the Centers for Disease Control’s (CDC) website on Attention Deficit/Hyperactivity Disorder (ADHD) found at: http://www.cdc.gov/ncbddd/adhd/facts.html. Your analysis should include at least TWO scholarly sources outside of class texts. Directions Complete a close reading of the assigned public document. Then, write a cohesive essay that: 1. Introduces and summarizes the CDC website on ADHD. 2. Analyzes the rhetorical tools used on the site (here, you will want to incorporate ideas from your preanalysis below). For instance, your essay could analyze the CDC’s use of ethos, pathos, and logos. 3. Evaluates the site’s effectiveness (again, ideas from your preanalysis below will be helpful). This essay is NOT simply an expository or descriptive essay or an analysis of ADHD. It is an analysis of the site and how effectively the site uses rhetorical tools to get its point across. Use Chapter 2 in The Call to Write and the sample rhetorical analysis on pages 57-60 as a guide. First Draft Grading * You will receive completion points for the first draft based upon the successful submission of your draft. * Because your first draft is a completion grade, do not assume that this grade reflects or predicts the final grade. If you do not consider your instructor’s...
Words: 921 - Pages: 4
...A Rhetorical Analysis on Nike.com Tony Rashad Walker, Jr. DeVry University A Rhetorical Analysis on Nike.com Well known for its athletic apparel, Nike, Inc. widespread slogan “just do it” shows their target audience, adults; adolescents; and teenagers, “how to take it to the next level”. (Hill, 2011, para 2) To showcase their apparel, Nike classic “swoosh/check” trademark is displayed on all clothing, shoes, jerseys, socks, and sports even display Nike banners during games. (Id.) Being that Nike.com advertised brandish are first and foremost used to irradiate physical health and fitness and the improving of athletic ability, the current theme of Nike.com is “Don’t break resolutions… Beat Them. Get better with us this year in our latest looks, layers, and innovation”. (Nike Women’s Spring Style Guide, 2015) Inasmuch, this rhetorical analysis is on NikeFuel, a Nike, Inc. brand advertised effectively and convinces Nike.com target audience that this brandish is the next level to their physical health and fitness and athletic endurance and abilities. (Explore the Power of NikeFuel, 2015) Insofar as Nike.com empowers through their themes and slogans, many of us look at this as Nike.com “battle cry.” These themes and slogans have become the essence of Nike, Inc.; therefore, Nike.com sets the mood and there slogans are the crux of the company. These slogans and themes are “the company identity, the corporate motto, and the battle cry”. (Forsythnov, 2014, para 5) Nike.com “just...
Words: 1466 - Pages: 6
...You have been working on short writing assignments and exercises that practice the three individual parts of a rhetorical analysis—identification of the rhetorical situation, close analysis of the parts of the work, and a critical evaluation of the author’s moves and effectiveness. Now you will be putting it all together. You will write a rhetorical analysis on one of the speeches found on this website: http://www.americanrhetoric.com/top100speechesall.html You will identify the rhetorical situation, do a close analysis of a principle or strategy being used, and draw a conclusion on how well the author has accomplished his or her objective. Make sure you do NOT use the same speech as your peers. Assignment: Choose one of the articles. Write...
Words: 1358 - Pages: 6
...Rhetorical Analysis of Martin Luther King’s Speech “I Have a Dream” Likita M. Taylor ITT-Tech English 1320: Composition I November 12 2012 Rhetorical Analysis of Martin Luther King’s Speech “I Have a Dream” “I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.” These are the opening words of Martin Luther King’s “I have a dream speech”, which he predicted will be the foundation of the Civil Rights Movement and the turning point in finally ending segregation. Time and time again, his speech is credited as being “one of the most successful and most legendary speeches in United States history.”(Martin, 2010, 10 par 1). He was an astonishing, intelligent speaker who often relied on using strong rhetoric devices to get his message across. Through his articulate use of logos, pathos, and ethos, King was able to persuade his generation that "the Negro is not free.” (Martin 2001 par3). His speech became the rallying cry for civil rights and lives on to this day as a perpetual masterpiece. Before one can really understand the analysis of his speech, it is important to understand King’s arguments. His main point is that blacks are not free or equal according to the rights guaranteed by the Constitution. He argues that African-Americans must claim their full rights and demand liberation from inequality and suppression. King's audience is not only Black Americans, but his message...
Words: 794 - Pages: 4
