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Rhetorical Analysis: The Mercy College

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The Mercy College’ successfully established a diplomacy programs by applying rhetorical proofs: logos, pathos, and ethos of persuasion by the online marketing strategy through their website. The laughed of the website promotes the degree in the International Relations—a diplomacy program “Your Gateway to the World” is a hands-on training to shape our knowledges about cultures of the world for greater conflict resolution and negotiation. Eduardo Zachary Albrecht, IDRP Program Head unlocks global politics, economics, and a developed deep appreciation for cultures globally by convincing and persuading his customers through positioning his company as dependable (ethos), experienced in the service (logos), and trust worthy (pathos). The online advertisement

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