...Women’s Rights Violation Greek philosopher Aristotle describes and defines three main rhetorical appeals in the art of persuasion over 2,000 years ago. He argues that this is the writer’s ability to convince the audience by using different techniques. Three basic ways to move the public to your point of view are ethos, logos, and pathos. Ethos refers to the credibility and authority of the speaker. Logos is the use of logical patterns to persuade the audience. Finally, pathos is the emotional component of any influencing process. All these three fundamental elements play a huge role in any attempt at convincing whether in a speech or a text. When the author works all of them properly, then the audience is more likely to be persuaded. It is...
Words: 1515 - Pages: 7
...As a freshman at the Virginia Polytechnic Institute and State University and currently enrolled in the second semester of basic freshman English, and being considered by most as the forefront and most trustworthy source when it comes to rhetorical analysis, I am here to inform my wonderful intellectually adept group of readers about the rhetorical devices used by _______ and _______ in their essays _______ and _______. Being the brilliant and genius readers, that you are, it will be easy for you to not only comprehend but agree with my findings. As you can see I am not a professional author. I do not write for a living. I use rhetorical devices poorly and write with sarcasm that often leads readers astray. In my introduction of sorts, I...
Words: 1924 - Pages: 8
...The rhetorical situation Rhetorical problem: The rates of cigarette smoking among high school students in America are higher than those of adults. Teens are easy targets for the tobacco industry. Having cancer may not seem like real concerns, teens don’t think much about future health outcomes. Purpose: The purpose is to engage and convince high school students to stop smoking. A change in the young peoples attitude and action could help them minimize their chance of getting cancer. Audience: The audience is a group of young people, 17-18 years old, from an American high school class. The speaker: I am a young representative of “American Cancer Society”. Recently done a “stop smoking” campaign. They know who I am because they asked me to come so they must acknowledge my competences. Circumstances: The setting is in a classroom in an American high school – around 35 people present. There will be used a PowerPoint show to visualize the main points and capture the young audience’s attention. Language: The speech is in an informative tone (direct) because of the young audience. The main speech act is the expressive speech act and the main appeal form is pathos because of the purpose to engage them. Structure Introduction: I am an expressive speaker and I will introduce my education, campaign and experience (ethos). Acknowledge the fact that they asked me to come (expressives), thank them and underline the importance of them focusing on this topic for their own...
Words: 2782 - Pages: 12
...[pic] English 101 Assignments Unit One Rhetorical Situation Analysis Report (Graded as homework) Completing this rhetorical situation analysis “report” will help you to understand the context—the rhetorical situation—in which a text was written, identify the writer’s intended audience and rhetorical purpose, and consider how effective his or her strategies are for accomplishing that purpose. Text: “My View: Should Everyone Go to College?” by Mike Rose (Report due September 3rd) http://schoolsofthought.blogs.cnn.com/2012/10/09/my-view-should-everyone-go-to-college/ “What Value Really Means in Higher Education” by Karen R. Lawrence (Report due September 17th) http://hechingerreport.org/content/value-really-means-higher-education_15129/ Present your responses in the form of short answers to the questions below (not in essay form). Note: As you answer the questions, be guided by the information Rhetorical Choices: Analyzing and Writing Arguments provides in Chapters 3 and 4 to refresh your understanding of rhetorical situation, purpose, audience, kairos, the ethos, pathos, and logos appeals, and rhetorical analysis. 1. Where did this text originally appear? 2. What is the genre of the text? What are the common rhetorical purposes for texts in this genre? (See pp. 22-24 in Rhetorical Choices for examples) 3. What can you discern about the discourse community in which this text is operating? Who is part of the discourse community, what values...
Words: 1042 - Pages: 5
...Strategies are guidelines consisting of planned actions and program components. Public relations practitioners have to analyze situations and conceptualize appropriate strategies to better the organization’s public relations position in the eyes of its stakeholders. In order to identify the appropriate strategy to use, public relations practitioners fall back on the four key theories of public relations – discourse, rhetorical, ethical and critical. These theories help in defining the public relations plan and strategy by assisting in evaluating, examining, planning and performing public relations activities such as gaining publicity, providing entertainment, disseminating information and developing national public information campaigns. Depending on the outcome the organization hopes to achieve and its current circumstances, professionals would seek to apply the most appropriate theory applicable to their situation. Rhetorical theory Rhetoric is defined as the art of effective or persuasive speaking or writing. (Online Oxford Dictionaries, 2012) Rhetorical theory, examines the various methods in which language, signs or symbols are carefully selected and organized by the practitioner to produce persuasive and meaningful messages in order to better the organization’s position in the eyes of its publics. (Toth, 1992) The practitioner uses persuasion to soften hostile opinions during crisis management; reinforce latent opinions and positive attitudes and behaviors as well as...
Words: 1897 - Pages: 8
...Rhetorical Analysis The world is full of opportunities and dangers, no one knows what will happen next period. The difference between winners and losers is that winners are always with courage to challenge for the future. In this speech, Tiffany Shlain, a filmmaker, give some advice about this. She recounts in her commencement speech about some difficult periods of her life, such as having no money to shoot an important scene, the internet bubble, and her father’s death. Shlain’s purpose is to convey the idea that regardless of her difficulties, she was always full of boldness and confidence. She adopts pathos, ethos and logos in this speech to teach them how to become confidence and effort for their dream. It is effective to appeal to those students who have just graduated and feel confused about their future. Every author in their speech uses many interesting stories or making suspense in order to gain their audiences’ attention, which applied the pathos. In this speech, Shlain appeals to pathos to catch those students’ attention. She addresses that “Students went to the library because it was the only place to look things up, there was no World Wide Web!” and that her friend “finally told her boyfriend, she loved him, and she said she did it via email! And I cc’d his family, and I bcc’d his two ex-girlfriends.” Those two quotes show two different situations. First quote shows the students have to go to the library in order to get information before the internet is invented...
Words: 999 - Pages: 4
...the U.S gun laws - in his speech Obama delivered his speech to the press , so therefore all Americans are his receivers. In his speech Obama argues against the 2nd amendment, which gives every American the right to be armed. Obama blames the 2nd amendment for the recurrent mass shootings in America. To convince his receiver Barack Obama uses several rhetorical devices, which this paper will analyze. “I'd ask the American people to think about how they can get our government to change these laws, and to save lives, and to let young people grow up.” In this sentence Obama clarifies his message about changing gun laws. He also emphasizes who his audience is; “the American people”. Furthermore, the quotation is an example of his use of the appeal form pathos. He mentions young people and their right to grow up, which most Americans can relate to. Another example of the appeal form pathos is the phrase in the speech, where he mentions “American families, moms, dads, children, whose lives have been changed forever.” Here Obama not only mentions family members so that everyone can relate to them, he also emphasizes that it is the American families and therefore appeals to the receiver’s patriotism. However, Obama also uses the two other appeal forms, logos and ethos. He uses logos to persuade his audience, when he mentions the fact that states with the strictest gun laws tend to have the fewest gun deaths. Such a fact is evidence that ought to convince the receiver...
Words: 916 - Pages: 4
...Krystal Tebbetts Dr. Sarah Swofford Writing 1310 12 October 2015 The Rhetorical Analysis of Heather Boushey’s “Values Begin at Home, but Who’s Home?" (In the Struggle to Balance Work and Family, Work is Winning) In Heather Boushey’s article on The American Prospect 2007 is a special report titled “Values Begin at Home, but Who’s Home?” This article reflects America’s current family values. This is an older, but effective report. Heather Boushey was formerly a Senior Economist with the United States Congress Joint Economic Committee and before that, with the Center for Economic and Policy Research and the Economic Policy Institute. She has testified before the U.S. Congress and authored numerous reports and commentaries on issues affecting working families. “Heather Boushey.” Wikipedia: The Free Encyclopedia. Wikimedia Foundation, Inc. 13 July 2015. Web. 29 September 2015.” In this article Boushey argues that work has been winning the work/life battle- beginning with Mothers working outside of the home. Boushey also uses her skills as a former Senior Economist, to hone in on statistical data to prove the decline in family values, since Mother’s began working outside of the home. Heather Boushey article serves a dual purpose- or kairos. Boushey wrote this article stating her negative opinion toward today’s economy and how it affects family values. First, Boushey believes that mothers leaving the home to join the workforce has a negative effect on the well-being of...
Words: 7530 - Pages: 31
...“Chapter Twelve” of Watchmen by Alan Moore will be analyzed to prove the same viewpoint. Lynskey in “Kapow!”, uses allusion with logos and ethos; Moore uses images with pathos in “Chapter Twelve” of watchmen to support Lynskey’s claim. Lynskey Article and Moore Comic book, both analyze the role and portrayal of women in comic books. Lynskey wrote in an informative tone to inform the comic reader about the appearance of women in comic books; Moore uses an informal tone to get the attention of young people. The Watchmen has more evidence of Rhetorical strategies as Images to support Lynskey Claim. As Lynskey has a better use of...
Words: 1061 - Pages: 5
...Persuasion is the main objective of a company when it comes to advertising products. There are many ways that one can be persuaded, but the three main components of persuasion are pathos, egos, and logos. Ethos, pathos and logos consist of persuading an audience via logic, emotions, and appeal to ethics. The way these three rhetorical appeals are used is crucial for a company when trying to persuade a specific audience. When observing Lancome’s advertisement from a rhetorical perspective, one can argue that this company has effectively persuaded their intended audience; however, one could also argue that adding a few elements would make the advertisement more persuasive. Lancome is a company that sells skin care, make-up, and fragrances. The...
Words: 1314 - Pages: 6
...11 texts, which all demonstrate effectiveness in fulfilling their individual purpose through the utilization of rhetorical devices and appeals. Intended as a speech for Richard Nixon should the mission have been unsuccessful, “In Event of Moon Disaster” incorporates artful syntax through parallelism for the purpose of commending the astronauts’...
Words: 1048 - Pages: 5
...Rhetorical strategies are attempts made by authors for the purpose of persuading or informing their readers. In his text, “The Ganges’ Next Life,” written in the New Yorker in 1998, American author and journalist, Alexander Stille, draws attention to controversial social and environmental issues that third world countries, specifically in this case being India, must endure due to poverty-stricken conditions. Stille successfully employs various rhetorical strategies throughout his text in order to effectively make his argument. Stille applies rhetorical questions, contrasting imagery, the building of a connection to his audience, and using data. These strategies adequately serve to implement the appeals of ethos, pathos, and logos to provide Stille’s argument about how it is crucial for the water to be cleaned. A strategy that Stille uses to prove his argument is rhetorical questions. Rhetorical questions infer an idea that may be challenged by the audience. Stille asks his audience, “Will India (and other parts of the Third World) master its problems, or will it descend into a nightmarish Malthusian struggle over diminishing natural resources? ... Will its [India’s] ancient rituals, such as bathing in the Ganges, survive beyond the next century?” (599). Stille asks these questions without an expectation of an answer. These rhetorical questions serve as a guide, leading us to Stille’s broader claim of the importance of the Ganges River to everyday Indian life. This...
Words: 1010 - Pages: 5
...23, 2015 Rhetorical Analysis essay In the article by The Editorial Board from The New York Times, “The Pointless Banishment of Sex Offenders”, the author goes into detail showing that it really is not necessary to banish all sex offenders. The Board goes further to talk about how residency Laws “drive tens of thousands of people to the fringes of society, forcing them to live in motels, out of cars or under bridges” (par 3). There is a huge variety of offenses that could classify someone as a sex offender, so the court system, and society should not group them into one large statistic. The author is very effective using multiple techniques including ethos, logos, and pathos to prove that not every one of these offenders should be banished from society. Ethos is the appeal to ethics, and it uses credible recourses to get to the point. In this editorial in particular, it is used to show that people we look up to are cracking down on sex offenders, and the idea is not, in fact, just an idea. “Lately, judges have been pushing back. So far in 2015, state supreme courts in California, Massachusetts and New York have struck down on residency laws” (par 4). The author uses judges as a reliable source to make the reader understand just how seriously these things are taken, so that they can see that it is unnecessary. Another technique the author uses that is very beneficial to the readers understanding of the concept is logos. This is a literary technique that appeals to logic; it...
Words: 666 - Pages: 3
...Communicating Corporate Social Responsibility - A Discussion of the CSR Phenomenon and CSR Communication, With Empirical Focus on NOKIA Author: Martin Lykke Jacobsen (271128) Supervisor: Dorrit Bøilerehauge June 2006 MA in International Business Communication – International Marketing, Communication & Public Relations (Cand.ling.merc. – International Informationsmedarbejder) Faculty of Language and Business Communication, English Department, Aarhus School of Business Table of Contents 1 Introduction .............................................................................................................................. 1 1.1 1.2 1.3 1.4 2 Purpose ........................................................................................................................... 1 Theory and Method ......................................................................................................... 2 Delimitation .................................................................................................................... 4 Structure ......................................................................................................................... 6 Corporate Social Responsibility ........................................................................................... 8 2.1 Defining CSR................................................................................................................... 8 2.1.1 Corporate Citizenship ..................
Words: 28362 - Pages: 114
...quality education, than the poverty stricken schools of the urban neighborhoods. Jonathan Kozol brings our attention to the obvious growing trend of racial segregation within America’s urban and inner city schools. He creates logical support by providing frightening statistics to his claims stemming from his research and observations of different school environments. He also provides emotional support by sharing the stories and experiences of the teachers and students, as well as maintaining strong credibility with his informative tone throughout the entire essay. Within this essay, there are many uses of rhetorical appeals including logos, pathos, and ethos. Jonathan Kozol uses reasoning, or logos, to prove that the education systems of today are still as separated and unequal for students based on the color of their skin or their race, as they were 50 years ago. An example of this is when Kozol informs us of the exact percentages of students by race in schools across the country, “In Chicago 87% of public-school enrolment was black or Hispanic; less than 10% was white. In Washington D.C., 94% black or Hispanic; to less than 5% white. In New York City, nearly three quarters of the students were black or Hispanic.” (Kozol 202) Using statistics and...
Words: 1248 - Pages: 5
