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Rhetorical Critique

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Rhetorical Critique In order to promote the “Dans 1’s, New Balance used rhetoric to persuade the consumer to buy a new product. New Balance chose Dansby Swanson, the young shortstop for the Atlanta, Braves, to help promote his signature cleat. New Balance uses ethos to give credibility to their new cleats. Many people around Atlanta know Swanson since he performed so well this season with his new team. Since Swanson wears these cleats, people believe that they must be reliable because he wears them. Children may also strive to be like Swanson, and their easiest way imitate him is through wearing his cleats. New Balance also uses ethos through the use of an orthopedist. Dansby worked with Dr. Smith, who is an orthopedist, to create a perfect …show more content…
The commercial uses logos next through many cause and effect statements. They use persuasion by telling the consumers that if they buy the cleats within the next week, then they come with a “New Balance arm sleeve.” This statement makes the consumer feel as if they are receiving a much better deal than they are receiving. The arm sleeve is not extremely expensive, but the offer is only available for a limited time. This pulls the consumer in because they cannot resist the offer. There is also a strong use of logos when describing the design of the cleats. Dansby describes how he has created the “most comfortable, durable and lightweight cleats.” Since the cleats have a design made for performance, the buyer will desire these cleats because of their elegant design. They will also want to be the best baseball player on their team. To be the best the consumer has to have top of the line equipment. To connect with the buyer emotionally, this company uses pathos. For every Dans 1’s sold, they donate “ten-percent” of earnings to cancer research. The donations connect to the hearts of the consumers. The investor believes that they are making the world a better place by donating. The feel sorrow for those who are suffering from cancer, and they strive to weaken the

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