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Richter

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ADMN 404: ASSIGNMENT #1
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TABLE OF CONTENT

SECTION PAGE

Table of Content 2
Executive Summary 3
Introduction and Company overview 3-4
Mandate 4-6
External Analysis 7-10
Internal Analysis 11-13

EXECUTIVE SUMMARY

TO BE DONE AT THE END

Introduction AND COMPANY OVERVIEW

Yahoo! Inc started merely as an idea of two Stanford Electrical Engineering Ph.D. candidates, David Filo and Jerry Yang and with the passage of time transformed itself into a globally renowned internet company that offers various industry leading services through the use of a web portal. Amongst the various services that Yahoo! offers are a top-tier search engine, free email access, free instant messaging, financial and world news, social-networking, job search capability and the very famous Corporate Yahoo! (See Exhibit A). It is by offering a wide array of services to its users that Yahoo! initially gained success and was amongst the most visited websites in the 1990s. However, more recently it has had to contend with fierce competition from companies like Google as they both vie to become the world’s leading internet portal. The emergence of Google has led to a major decline in the user traffic on Yahoo!`s sites and has also adversity affected the company`s revenue.

The purpose of this report is to conduct a detailed analysis of Yahoo!’s situation and provide the reader with an understanding of issues/problems that Yahoo! has historically faced and continues to face to this day. While the report does not propose strategies or recommendations that Yahoo! can potentially implement to overcome the discussed problems, it does provide an analysis and insight as to why Yahoo! started experiencing difficulties and problems to begin with. Yahoo!’s internal strengths and weaknesses are reviewed and discussed as part of this

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